Programme

The programme of the Summit is ready now. Please click here to download your copy.

After months of research with top pharma executives the topics are exactly what you've asked for. If you have any burning issues that you want to be discussed at the conference, please email Mikhail Taratynov.

I'm sure we can hold a round table on the subject.

Mikhail Taratynov
Regional Director
Russia and CIS
E:  mtaratynov@eyeforpharma.com
T:  +44 (207) 375 7502
Skype: eyeforpharma

Wide choice of hot subjects:

• What's the most effective ways to measure marketing ROI and gain a competitive advantage? Understand the benefits of measuring marketing ROI and how much you could save with it.
• Branding - from product strategy to implementation: Learn new ways to better align your brand plan and marketing tactics in crisis period
• Product Life Cycle Management: Find out how to organise your portfolio and which marketing channels to choose
• Targeting and segmentation: Understand how to segment your target customers and learn how crisis will effect consumer's behavior
• Physicians relationship marketing: Discover ways to bring relevant information about the product to doctors and learn how to monitor your influence on decision-making
• Forecasting the market in crisis period: Learn how to plan your budget in uncertain economic climate and understand how to develop suitable marketing strategy to cope with rapid changes on the market

To download the brochure for this year’s event click here: Download the brochure