Event Overview

2009 will be a challenging year for the Russian Pharma market. With pressure to cut costing and deliver maximum ROI with minimum expenditure, new and innovative ways of reaching out to and connecting with customers have never been more important. Using marketing channels to connect with physicians and customers have never been more integral to a successful marketing strategy. 

Our event will ensure that you will take away powerful solutions to your Marketing challenges in difficult economic climate and discover how to stay ahead of the curve with cutting-edge strategies.

Some of the topics that will be covered:

• What's the most effective ways to measure marketing ROI and gain a competitive advantage? Understand the benefits of measuring marketing ROI and how much you could save with it.
• Branding - from product strategy to implementation: Learn new ways to better align your brand plan and marketing tactics in crisis period
• Product Life Cycle Management: Find out how to organise your portfolio and which marketing channels to choose
• Targeting and segmentation: Understand how to segment your target customers and learn how crisis will effect consumer's behavior
• Physician's relationship marketing: Discover ways to bring relevant information about the product to doctors and learn how to monitor your influence on decision-making
• Forecasting the market in crisis period: Learn how to plan your budget in uncertain economic climate and understand how to develop suitable marketing strategy to cope with rapid changes on the market

To download the brochure for this year’s event click here: Download the brochure