Event overview

The main objective of the Farma Marketing Latin America 2009 Congress is to improve your Marketing strategies, portfolio management, the lifecycle or your products and maximize your investment.

You will hear practical examples on how to optimize your resources and maximize your ROI. In a rapidly developing Latin American marketplace, this is a “one-of-a kind” opportunity to find out what is really happening in the industry.

As pharmaceutical companies look to bolster their pipeline, adjust their business approach to accommodate new customers and revamp their portfolio strategies, Marketing will continue to take centre stage as the industry’s lifeline to success for the foreseeable future.

This fantastic congress held in Mexico City the 18, 19 & 20 of February 2009, will include the following topics and pre-conference workshop:

Conference Topics:

• Learn how to manage the lifecycle of your product to gain competitive advantage: Learn the best way to create a successful product launch in a saturated market and how to balance the appropriate financial investment for the marketing mix according to the products’ future lifecycles
• A look to the near future for marketing in Latin America: Understand the key features of the market that shape the direction of marketing in Latin America and how your company should be preparing
• Hear proven strategies to effectively manage your product portfolio to keep your drug at the forefront of the market: Analyze innovative penetration techniques that will help you manage the market successfully with the lowest cost
• Create a marketing strategy based on cutting-edge segmentation and targeting to add value to reps and physicians: Learn how to specialise your marketing initiatives for different types of clients in order to make the most of your time and financial resources
• Learn how to create accurate market research for a successful marketing strategy: How to analyze your customer’s perceptions in order to create strategies that are 100% focused on your client
• Create multi-channel marketing strategies that will maximize your investment and increase your ROI: Learn how to use multi-channel strategies to effectively reach your audience and position your products
• Discover the advantages of an e-marketing strategy: When and which tools will be useful for your marketing? - Analyze which is the best e-strategy for your product and how to use new methods to reach your client

World Class Speakers for 2009 already confirmed from:
Speaker
	Edvard Philipson – VP Latin America – Ferring Pharmaceuticals
	Andreas Schoetz - International Marketing - Intendis GmbH
	Roland von Blücher – Regional Manager Latin America – Merz Pharma
	Bernardo Frisbie - General Manager - Glenmark Pharmaceuticals Mexico
	Hector Sobrino - Business Support Director - sanofi-aventis
	Lizbeth Estevez - Business Technology CRM Regional Manager - Pfizer Latin America
	Bozena Drewicz - Marketing Manager, Vaccines – GlaxoSmithKline Mexico
	Jaqueline Haces - Business Performance Manager- Roche Mexico
	Gabriela Valdez - Business Development & Market Analysis Head - Bayer HealthCare. Bayer Schering Pharma
	Maria Eugenia Mendez Lara - Sales & Marketing Excellence Manager - MSD Mexico

Pre-Congress Learning and Practice Workshop – IMS Health

18th February. Duration: 3 and a half hours.

Product Lifecycle & Portfolio Management: Strategies to Optimize Portfolio Results

• Best ways and practices to balance the needs of pre-launch, launch and mature products strategies
• Portfolio management: optimizing resource allocation between sales, marketing and strategic investments
• Testing strategic approaches in a competitive computer simulation exercise to drive change behaviour and improve effectiveness

Note: Only Platinum Passes have access to this Workshop.

There is also an only pre-congress pass available.

For more information about passes and prices, please visit the “Register now” website.

For the latest programme information please email Mariana Flores Serrano - mflores@eyeforpharma.com or call: +44 (0) 207 375 7190.