Programme

February 3rd (Tuesday)

February 4th (Wednesday)

Start 09:00

Start 09:00

Finish 17:00

Finish 16:25

Networking Party 17:00-18:30

Keynotes: Where pharma marketing is heading towards

9:00

Daigo
(West)

Outsourcing as an even more viable alternative in these troubled times

Dan Feldman
President, Selling Solutions, inVentiv Health Japan

9:45

Daigo
(West)

IT for Marketing

Sirsij Peshin
Vice President, Business Technology - Japan, Pfizer Japan Inc.

10:30

Saga

Coffee Break

Reviewing lifecycle management and understand what this means for your ROI

11:00

Daigo
(West)

Proven techniques for planning the most effective product launch for a guaranteed head start

Yoshiyasu Ninomiya
Commercial Operations, General Manager, Abbott Japan Co., Ltd.

11:35

Daigo
(West)

How to extend the lifecycle of your product to maximise profits in late-stage marketing

Koichi Noguchi
Department Manager, Medical Marketing Department,
Solvay Seiyaku K. K.

12:10

Saga

Lunch

Utilise high quality market analyses to create winning marketing strategies

13:10

Daigo
(West)

Optimise brand performance

Stephen Potts, Regional Director, Healthcare, Asia Pacific, Middle East & Africa, TNS Healthcare
Gaku Sasaki, General Manager, Healthcare Sector, Japan, TNS-Infoplan

13:45

Daigo
(West)

The power of Analysis - for Marketing & Sales Excellence (MSE) improvement

Yasuaki Nagata
Head of Marketing Analytics & Operations Dept. Marketing Division, Nippon Boehringer Ingelheim Co., Ltd.

Special Considerations for Forecasting Pharmaceutical Products in Japan

Kimberly Lodge, Vice President - Forecasting, Synovate Healthcare

Workshop

Please sign-up for the work-shop at the conference registration desk before attending the workshop.

15:30

Daigo
(West)

Optimising your Brand and your Sales Performance: Considerations for Marketing and Sales Departments

This interactive session will allow participants to design their own brand launch and post-launch activities and to explore different sales models to decide which is best for their organization. Areas to be covered include:

• How to optimise the success of your marketing activities
• How to develop a customer-focused sales model
• How to optimise sales performance

Speakers:
Stephen Potts,
Regional Director, Healthcare, Asia Pacific, Middle East & Africa,
TNS Healthcare
Gaku Sasaki,
General Manager, Healthcare Sector, Japan, TNS-Infoplan

17:00

Saga

Networking Party

Keynotes: Client-centred marketing strategies to improve collaborations between patients, pharmacies and pharma

9:00

Daigo
(West)

Use effective stakeholder relations to improve marketing practices: an example from Oncology

Jun Katsura
Director and Executive Officer, Vice President, Oncology
AstraZeneca K. K.

9:45

Daigo
(West)

What are pharmacies looking for in pharma marketing?

Ryo Minari,
Managing Director, Nihon Chouzai Co. Ltd.

Interactive Panel Discussion

10:30

Daigo
(West)

How to improve collaboration with key stakeholders

Chairperson:
Dan Feldman
President, Selling Solutions, inVentiv Health Japan
Panelist:
Jun Katsura, Director and Executive Officer, Vice President, Oncology
AstraZeneca K. K.
Ryo Minari, Managing Director, Nihon Chouzai Co. Ltd.
Yoshiyasu Ninomiya, Commercial Operations, General Manager, Abbott Japan Co., Ltd.

11:30

Saga

Coffee Break

How to optimise marketing ROI for changing market channels

12:00

Daigo
(West)

The latest advances in analysing ROI data across more diverse channels: Understanding the effects of each channel.

Hans Nagl
Senior Manager, Global Business Research & Intelligence, Shire USA

12:35

Daigo
(West)

Robust tools for evaluating ROI and financial impact on Patient Adherence approaches.

Andree Bates
President, Eularis

13:10

Saga

Lunch + Round Table Discussion
This is a great opportunity to join discussions with speakers while eating lunch. You can choose a table from 5 different topics.

Speakers:
Jun Katsura, Director and Executive Officer, Vice President, Oncology
AstraZeneca K. K.
Ryo Minari, Managing Director, Nihon Chouzai Co. Ltd.
Hans Nagl
Senior Manager, Global Business Research & Intelligence, Shire USA
Andree Bates, President, Eularis
Mark Bard, President, Manhattan Research

How to reach an effective balance between e-marketing and traditional marketing

14:40

Daigo
(West)

Global Digital Trends and the Impact on Future Pharma Marketing Strategies
-A discussion of how digital channels and e-marketing are reshaping the opportunity to attract, convert, and retain your key stakeholders-

Mark Bard
President, Manhattan Research

15:15

Daigo
(West)

Real-detailing vs. e-detailing: The Possibility of online marketing

Daikichiro Kobayashi
Director, Marketing Planning & Strategy Dept., Meiji Seika Kaisha Ltd.

15:50

Daigo
(West)

The cooperation between sales force(MR) and eDetailing: The development of “Detail Mix”

Shigekazu Kawai
Manager, Customer Relations Department, Commercial Administration & Planning, GlaxoSmithKline K.K.

End of Conference