New1: See the workshop details HERE

New2: Download the full English Brochure HERE

Huge choice of hot subjects:

Where Japanese future Marketing is heading towards
Learn how to plan and create Marketing strategies to stand out in a rapidly changing Japanese pharma market and ever more competitive global markets.
Understand the specific characteristics of Japanese Market and learn how to utilise them in your marketing strategies.

Lifecycle Management
Hear how you can organise an excellent product launch and maximise the revenue of the product in the late stage of the lifecycle. Discuss what profit can be achieved by carrying out effective marketing strategies.

Analyses that create winning Marketing strategies
Study how to segment the targeted client groups and build efficient marketing strategies to meet clients’ needs based on Market Research data.

How to reach an effective balance of promotional marketing mix
Understand the effects of each promotional channel. Hear from global experts what kind of ROI measurements and tools are required to develop marketing strategies to meet each client’s needs.

Marketing strategies that satisfy clients’ needs
Discover how to improve patient compliance and promote existing products. Find out the latest branding strategies and royalty programme to improve the reliability of pharma companies.

Can't attend? Buy the report from the previous conference HERE

New for 2009!
	More case studies
	Over 250+ senior-level delegates
	More Networking opportunities
	New Section: e-Marketing

Marketing Excellence Japan 2009
For registration		Email:marketingjapan@alpha-br.com Tel：03 - 5428 -0895 Fax：03 - 5428 - 0896
For conference programme and sponsorship		eyeforpharma Kunie Akahoshi kakahoshi@eyeforpharma.com Tel：+44 - 207 - 375 - 7201

Pharma Marketing Excellence Japan 2009 Conference to Shed Light on Opportunities in a Changing Health Market

 Japan’s healthcare system and legislation poses unique challenges to biopharma companies – drug price caps and the health ministry’s endorsement of generic drugs being just two examples among a slew of other complexities. And the population’s health outlook is quickly changing, with such factors as less healthy lifestyles and an aging population giving way to increased demand for products and treatments. Companies vying to succeed in this the world’s second largest pharmaceutical industry must stay on top of the latest market trends and effective marketing strategies to stand out from domestic and encroaching international competition.
Eyeforpharma’s Pharma Marketing Excellence Japan conference, taking place February 3rd to 4th, 2009 in Tokyo, will bring together industry thought leaders to discuss opportunities and strategies for more effective marketing and sales throughout the product lifecycle. The conference will also feature case studies with valuable insights from lessons learned and networking with experts and colleagues. Manhattan Research President Mark Bard will be presenting on the latest physician eHealth trends from Taking the Pulse® Asia, the company’s study and advisory service focused on how physicians across Asia use technology for their practices and communication with life sciences companies. Mr. Bard will cover topics such as Internet use, electronic detailing, PDAs/smartphones, email communication, and much more.
“With health IT quickly advancing and the government advocating healthier lifestyles for citizens, the traditional way of health management in Japan is evolving,” says Mr. Bard, “Pharmaceutical marketers are looking to understand how policy changes and the increasing use of health-related online sources are transforming the traditional physician-patient relationship, and ultimately, treatment and product outcomes. In light of this, we’re excited to debut some of the high level findings of the first Taking the Pulse® Asia study at Pharma Marketing Excellence Japan this February and to connect with colleagues to discuss where this market is heading in future years.” 

For more information about eyeforpharma’s Pharma Excellence Japan 2009 conference in Tokyo from February 3rd to 4th, visit http://www.eyeforpharma.com/marketingjapan09/ or email Kunie Akahoshi at kakahoshi[at]eyeforpharma.com.