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This is a free SCRIP supplement, commissioned with eyeforpharma to present you with cutting-edge thoughts from top opinion leaders, published in 2007.
It is 27 pages of challenging articles and insightful perspectives.
Inside you will find the following:
- Marketing ROI - Looking at the Bigger Picture by Lisa Roner, Editor, eyeforpharma
- Seismic Shifts, Familiar Challenges by Stewart Adkins, Director, Stewart Adkins Advisors Ltd.
- Making The Leap by Sean Davis, General Manager Ireland, Ferring
- The Economy of Buzz by Paul Marsden, Director, Brand Genetics
- Are you Getting the Message? by David Gascoigne, VP of Global Promotional Management, IMS
- The Science of Planning by David Gascoigne, VP of Global Promotional Management, IMS
- The Biggest Splash by John Knapp, Product Specialist on Pharma and Chemical Markets, Thomson Scientific
- Company Profiles
To get all of this for free, just fill in your details and you'll have unrestricted access to all the powerful information within the supplement!
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