Programme

• How to build Continuous Medical Education Programs and Communication for Doctors that are oriented to address Drs. and Patients unmet need?
• Scientific/Medical support as a key role: How to upgrade our knowledge of market needs and our ability to answer them?
• How do we move from traditional Product Centered Message to truly Patient Focus Communication Organization?

• Marketing Excellence: who owns it, who is on the team and what is the remit?
• A "new" annual strategic planning process
• The importance of gaining appropriate Insight (and challenges in Japan)
• Identification of Barriers and developing specific plans to address each one     

• How are physicians themselves coping in keeping up with the avalanche of new knowledge, and how are they handling communication of these developments with patients?
• How well do patients understand the explanations they are receiving from physicians? 

• How to find out formula that adds a value to your generics to meet medical needs?
• Learn how to create reliable Medical Reps (MRs) activities for your clients by suggesting a wide range of treatment plan for both new medicine and generics

• Key Performance indicators: Which ones will drive more sales and increase the effectiveness of your marketing campaigns?
• Learn how to set up the precise measurement that is suitable for your company
• Discover how to increase the performance of your sales & marketing and how to measure this in Japan?

• Discover what aspects of forecasting methodologies commonly in use in the pharmaceutical industry can be generalized across regions and geographies, and what aspects must be customized for the specific country of interest.
• Expert suggestions for competitive dynamics and generic erosion, physician and patient response to product promotion, and access, reimbursement, and government regulation.

• Build better relationships with doctors and patients, by providing them with advanced information search technology.
• Make the best use of your information sources through an effective information management system.

• Find out the reality of market research (based questionnaire from 30 “Pharma Meeting”data *)
• What kind of research other pharma companies are conducting for their products’lifecycle?
• Where market research stand on creating strategies?

• How do pharmaceutical companies utilize epidemiology data in Japan? Epidemiology data sources in Japan – what pharmaceutical companies find useful and reliable?Strengths and weaknesses of epidemiological analyses in Japan?Using epidemiology to help define commercially relevant patient segments
• Challenges by disease types

• How to find out patients’ true needs: Is it possible to distinguish their needs by their disease type?
• Learn how to identify patient’s preference for specific medicines to improve patient compliance
• Hear how you can integrate patients’ needs with phase of creating strategies for various marketing campaigns

• How to drive changes from product-centric to patient-centric marketing
• Direct to consumer (patients) marketing: What works best and when
• Where patient-centric marketing is heading towards

• Learn what kind of services home care services are currently providing to patients
• Hear what sort of information and services home care services and patients are looking for
• How to collaborate better with pharmacies and where exactly pharma marketing can improve the communication for them

• Understand how patient advocacy group operate to meet patients’ needs
• Find out patient advocacy group’s views on ideal collaboration methods with   pharma companies
• Ways to create better co-operation between pharma and patient advocacy groups near future

• How to put patients at the center of decision makings before creating marketing strategies?
• Discuss how to create a shift in your company’s business model from product-centred to focus on developing new products that consumers (patients) are truly looking for? 
• How to encourage more collaborative relationships between patients, doctors, pharmacies and pharma?
• Understand what kind of information and communications patients are hoping for pharma companies to provide?
• What kind of plan and program pharma companies need to create in order to achieve marketing activities that match with patients’ point of view?

Panellists:

• Hear the secret of how AXE has achieved global success and increased their Japanese market share to 200% in the first year of the launch
• Learn how to create effective branding strategies, including communication and activation from launch to in-line marketing
• How to fully utilize global best practice while developing the products that match with Japanese consumers’ needs.
• How to successfully set up different communication methods at each stage of the promotion.

• Gain knowledge of different approaches to measuring Direct to Consumer campaigns in various markets and countries
• Find out when and how Direct to Consumer campaigns could help grow your brand
• Learn about different types of DTC campaigns and their impact on Rx growth

• Re-think of pharma websites: Are they really necessary?
• Learn how to utilize persona to create user-friendly websites
• How to shift all tasks to patient-focused concepts

• Presentation of core statistics demonstrating a shift in Japanese public usage and awareness of health & medical services on Internet
• Which information, which services to serve the patient and the community best? A review of concrete practices, and debate about future perspectives
• Communicating with the digital world; is there a role for pharma in the blogsphere? Is it a source of insight for marketing strategy?
• The debate of social media regulations in US FDA - perspectives and lessons for Japan