How to move from product-centred to patient-centric marketing

Find out the details: Sign up here for brochure and important updates

This forum looks at Marketing Excellence from two perspectives, and advocates a shift from product-based marketing to a customer- and patient-centred marketing approach.

Theme 1 (Day 1):
Maximize the product value by creating effective marketing strategy that matches market needs

1. The key to marketing in 2010: Opportunities found through review of current marketing strategies
   Sweeping changes, such as governmental administrative reform and pharma pricing reform, are moving ahead in Japan. Is your company flexible and ready to adapt to the shifting pharmaceuticals market, and is your current marketing strategy valid? Take this opportunity to determine the answers.
2. What the customer truly desires: Building systems that maximize customer loyalty
   Learn about approaches to building systems that can establish customer loyalty and branding strategies that fit the consumer category (FMCG), with additional measures for global branding strategies that will be considered appealing by all key stakeholders.
3. How to achieve an unforgettable launch that users find exciting: Building strategies that land launch opportunities without fail
   Explore launch plan development methods, such as effective product positioning that maximizes sales at market release, and effective engagement tactics with key opinion leaders (KOL’s).
4. Know your market, lest you lose: Introduction to on-target marketing strategies through valid market research
   Hear about the importance of strategy building that leverages market research and forecasting data, and leads to the generation of effective marketing strategies.

Day 2:
Market survival depends on achieving Patient-Centered marketing strategies

1. Does your company really “See” your patients’ perspectives? Building a master plan to assess true market needs
   This presentation introduces measures for better patient administration compliance by working together with patient advocacy groups, as well as physicians and those in the line of duty of healthcare, including the prescription pharmacy. Learn how to develop the optimum strategy according to patient type.
2. Is Your website really effective? Required components for effective activation of web marketing
   Find out how to create websites that patients consider worthwhile viewing, and consider the efforts needed internally for Web marketing campaigns that translate into revenues.
3. On-target Direct To Consumer (DTC) delivers maximum ROI : The big picture for effectively activated DTC marketing
   Because of the regulations in place, DTC marketing in Japan cannot display the brand name (or product name). This analysis presents methods to discern health disorders that retain DTC marketing value nonetheless, and the elements necessary to gain sufficient ROI.

Find out the details: Sign up here for brochure and important updates

Find out more! Click here to see the latest speakers and program agenda

Please send your ideas, suggestions and proposals to Kunie Akahoshi on kakahoshi@eyeforpharma.com (or +44 207 375 7201) or click here to be kept informed about this event.

We look forward to seeing you in Tokyo in May.