Patient-centric marketing in action -
Real world strategies and techniques

The 4th annual Marketing Excellence Japan 2011 will be held as scheduled.

We hope that this conference can contribute for Pharmaceutical companies in Japan to get back to their ordinary business routines as soon as possible, so that they can develop and deliver much needed drugs to patients.

NEWS:

• The brochure has been updated. Please click here to download
• New speakers from Lilly, Kao and Sunstar are confirmed. Click here for more details
• Timed program is available here

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Event Overview

One year on since the hugely successful Marketing Excellence Japan Summit 2010, the theory of patient-centric marketing has been put into practice. However, what have we learned so far, and what patient-centric marketing campaigns have been really worked?

eyeforpharma's 4th Annual Marketing Excellence Japan 2011 Summit will bring together a top selection of Pharma Marketing specialists and experienced professionals to share their knowledge, and views and give you insight into how they are dealing with the challenges to implement their patient-centric strategies in their marketing, and most importantly, how Pharma can support better treatment provision for patients

This summit looks at Marketing Excellence from three perspectives, and addresses how to capitalize on new environmental changes in the Japanese market and how to create effective Patient-centric marketing strategies.

By attending the conference, you will gain your insight into:

Theme 1: How to optimize your internal marketing

• Is this the time to change your way of marketing?
  Is this the time to redefine your Marketing Excellence program? Is there any effective way to imbue your organization with a marketing philosophy as a core business strategy?
• How to create and execute effective KPI measurement and forecasting
  What are your ultimate KPI and forecasting models to create and execute effective marketing strategies? How to set up and measure the KPI and forecasting to ensure the effectiveness of your marketing?
• The latest thinking in Online marketing
  How to leverage social network sites such as Youtube, Facebook and Twitter to connect better with patients? How to create effective online marketing strategies that match what patients are truly looking for?

Theme 2: How to capitalize on new environmental changes in the Japanese market

• Health Economics and Pricing strategies
  Since the new price policy was implemented in April 2010, how is the new pricing environment working so far? How will these changes impact the prices of your drugs from now on?
• Innovative marketing strategies to capitalize on changes in the Japanese market
  A huge change has been happening to the health economics in the Japanese market, including the threat of generics, the developments of companion diagnostics and the corporate organization of hospitals. What types of innovative marketing strategies are required to capitalize on these changes?

Theme 3: Better treatment for patients

• Patient-centric marketing strategies in action
  How to improve your patient-centric marketing strategies in the Japanese market? How to gain your patient’s true insights to drive better patient compliance? How to implement pilot campaigns of Disease state awareness campaigns that worked in the US and Europe? How can Pharma and Medical device companies collaborate better to deliver better treatments for patients?

Find out the details: Sign up here for brochure and important updates

Find out more! Click here to see the latest speakers and program agenda

Please send your ideas, suggestions and proposals to Kunie Akahoshi on kakahoshi@eyeforpharma.com (or +44 207 375 7201) or click here to be kept informed about this event

TESTIMONIALS from previous Marketing Excellence summit:

Very good speakers and great organization. We waited a long time for a gathering around that topic. Looking forward to the next one.

Mathias Bouee, Director & COO, Bouee Research Institute

It was great opportunity for me to get together with many leaders from pharma marketing community.

Takeshi Kitahara,  Manager, IT Planning & Management Group Information Services, Banyu Pharmaceutical Co., Ltd.

It was useful, as the presentation contents were based on not only outlines but also actual business practices.

Yoshinobu Takahashi, Director, Corporate Planning, Kowa Company, Ltd.

This event led me to think about the importance of creating strategies and tactics to differentiate our products from other companies’ products.

Masahiro Okimoto, Senior Manager, Marketing Capability & Forecasting, Marketing Department, Eli Lilly Japan K.K.

It was useful to understand current trends in pharma marketing.

Masaru Yoshida, Group Manager, Administrative Section, Marketing Planning & Strategy Dept., Meiji Seika Kaisha, Ltd.

It was my third time to attend. I feel that the overall quality of the summit has been improving each time.

Manager, sanofi-aventis K.K.