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Previous eyeforpharma Speakers Include:

We are putting together the agenda and speaker line-up for 2018, if you'd like to get involved, contact Blair on blair@eyefopharma.com


Melinda Richter

Melinda Richter

Head of JLabs, Johnson & Johnson

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As Head of Johnson & Johnson Innovation JLABS, Melinda fosters the Johnson & Johnson Family of Companies external R&D engine and supports the innovation community by creating capital-efficient commercialization models that give early stage companies a big company advantage. By providing infrastructure, services, educational programs and networks in global hotspots, JLABS is the best place to start a biotech company.

Prior to joining JLABS, Melinda was Founder and CEO of Prescience International, an award winning firm dedicated to accelerating research to the patient. Melinda founded Prescience after she had a medical emergency that left her questioning the efficiency and efficacy of the healthcare system. With the tenacity and resolve of a patient looking for a better solution, she set-out to create a better model, which now forms the basis for JLABS’ operational infrastructure. Prior to starting Prescience, Melinda held posts across a variety of functional areas with a global corporation, Nortel Networks, in locations such as Research Triangle Park, New York, Toronto, London, Hong Kong and Beijing before arriving in San Francisco. She also started, raised capital and did large corporate deals for several companies in both the life science and technology space. She holds a Bachelor of Commerce from the University of Saskatchewan in Canada and an MBA from INSEAD in France.

Laura Barry

Laura Barry

Senior Director Customer Insights, Analytics and Experiences, AbbVie

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Laura Barry is Senior Director, U.S. Insights, Analytics and Customer Experiences. She is responsible for Marketing Operations encompassing Digital, CRM, Media, Promotional Operations, Marketing Training, as well as Marketing Analytics and Business Insights for U.S. Commercial which represents 62% of the $25.6 Billion AbbVie Inc. Laura is fairly new to Pharma, and joined Abbott, now AbbVie prior to the split in February, 2012.

Laura joined AbbVie five years ago to lead the Market Analytics and Business Insights team. Laura has been a key leader in driving AbbVies’ Consumer Centricity and developing core capabilities in insight discovery, patient journey, comprehensive analytics and influencing AbbVies’ business optimization. Over the past five years her responsibilities have expanded to include Marketing Operations where she has set out key initiatives in Digital Transformation in partnership with line businesses in creating connected customer experiences.

Prior to AbbVie, Laura spent a rewarding 21 year career at Kraft Foods. Most recently she held position of Vice President, Shopper Insights and Category Leadership, Kraft, North America. Prior to this position, Laura was Vice President, Consumer Insights and Strategy, Kraft, North America. Laura is a committed member of the marketing community and a member of Rutgers MRIA Board, IMS Strategic Board, MSI Trustee, and HBA.

Gregory Miller

Gregory Miller

Vice President and Global Head of Innovation, UCB

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More information coming soon...

Ian Talmage

Ian Talmage

Senior Vice President, Global Marketing, General Medicine, Bayer

Read more

More information coming soon...

Victor Kara

Victor Kara

Associate Vice President, Global Digital & Multichannel Marketing, Sanofi

Read more

More information coming soon...

Andrew Ploszay

Andrew Ploszay

Head, Global Multichannel Marketing, GSK

Read more

More information coming soon...

Susan Herbert

Susan Herbert

Executive Committee, EVP Marketing & Strategy, Merck

Read more

More information coming soon...

Céline Genty

Céline Genty

Vice President Customer Excellence EMEA, Janssen

Read more

More information coming soon...

Adam Higgins

Adam Higgins

Sr. Director, Global Digital Innovation Group, AstraZeneca

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More information coming soon...

Cheryl MacDiarmid

Cheryl MacDiarmid

SVP and Business Unit Head US Primary Care, GSK

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Cheryl MacDiarmid is a member of the senior executive team in the US for GSK, a leading, multinational global pharmaceutical company. She is directly responsible for the US primary care sales division; strategy, planning and operations; and marketing, leading more than 2500 employees. A dynamic and strategic general manager, Cheryl brings 20 years of deep experience in building businesses in the US and Canada across sales, marketing and managed markets in both pharmaceuticals and vaccines.

She has a gift for creating and leading extraordinarily powerful teams. She seeks out and thrives on challenge, leading her teams to set an ambition, make choices and execute bold, game-changing moves that pivot and change a business trajectory. Notable recent accomplishments include catalyzing a significant turnaround within the US sales organization while solidifying a path to sustained growth and launching a new type 2 diabetes medicine in the US, exceeding external benchmarks and market expectations.

She is a values-driven leader with significant experience managing commercial risk, compliance and alliance governance. As a pharmacist, Cheryl navigates complex scientific and clinical data with ease and has a passion for respiratory disease and diabetes. She brings a global mindset to her work, having served as a chief of staff associate to the GSK President, International Region.

A native of Canada, Cheryl graduated from the University of Toronto with a degree in Pharmacy and subsequently received an MBA from the Schulich School of Business. She lives in Philadelphia. Her personal passions include running, skiing, and visits north to Canada.

Peter Sandor

Peter Sandor

Head of Oncology TA Marketing Strategy, Astellas

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Peter Sandor Vice President, Head of Oncology Therapeutic Area Marketing Strategy. In this role, Peter provides commercial leadership for project’s within the oncology therapeutic area and plays an integral role in the expansion of Astellas’s presence in oncology

Peter has 20 years of progressive marketing experience. He was recently the Vice President, Global Marketing Oncology at Amgen responsible for the successful realization of the commercial potential for Amgen’s oncology assets. Prior to Amgen, he has held different positions at Bayer Healthcare, including Head of Strategy and Portfolio Management Specialty Medicine, Commercial Development and Life Cycle Management Global Oncology. He also worked for Berlex Laboratories as the lead of the global launch team for a key oncology compound, and held multiple marketing roles with Schering AG in Germany and Hungary.

Peter started his career in bench research as a scientific advisor of the Hungarian Academy. He received his MDS Marketing and MBA from Middlesex University, London and Faculty of Business and Economy, University of Pécs, Hungary, and his MD from University of Pécs, Hungary.

Jonathan Barrett

Jonathan Barrett

VP Oncology Marketing, EMD Serono

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Jon Barrett is the VP of Oncology Marketing for the US business at EMD Serono. He has worked in the Pharma industry for over 27 years, 21 of those years spent in Oncology. Jon is primarily focused on developing and implementing successful US launch strategies for the company’s oncology portfolio.

Prior to EMD Serono, Jon has worked at several oncology companies in Global, US and UK roles, including AZ, GSK, Sanofi and Eisai.

Jon grew up and was educated in the UK. He holds a BSc from the University of Southampton and lives with his family in Flemington, NJ.

Bruno Villetelle

Bruno Villetelle

Chief Digital Officer, Takeda

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More information coming soon...

Eddie Chan

Eddie Chan

Vice President & Head, Global Marketing, UCB

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More information coming soon...

Laurent Flouret

Laurent Flouret

Director Digital Launch Readiness, Global Marketing, Sanofi

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More information coming soon...


Adel Baraja

Adel Baraja

Marketing Consultant. Former Director - Marketing and Public Relations, Volkswagen Group

Read more

Adel Baraja has leveraged 17 years of consumer, product, brand and B2B marketing experience as a founder of multiple startups such as Scorch Hosting, GreenBox and Vitamin Office into his global marketing experience.

Besides brand building, making advertising more effective and digitalization drive, Adel also addresses different areas such as public profile, sales leads management, marketing automation and building the marketing infrastructure with more focus on consumer experience.

Prior to joining Volkswagen Group in 2014, Adel Baraja served at The Dow Chemical Company, STC and the German advertising agency Springer & Jacoby.

Sarah Sculpher

Sarah Sculpher

Chief Marketing Officer, Caesars Entertainment EMEA

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Sarah Sculpher is Group Marketing Director EMEA for Caesars Entertainment.

Sarah began her gaming career in 2002 as Brand Manager for the casino division of the Rank Group leading marketing efforts for the Grosvenor estate including all new casino openings.   Prior to joining Caesars Entertainment in 2013, Sarah gained international marketing experience outside the sector for several years as International Marketing Director for The Pentland Group on lifestyle brands such as Berghaus and Lacoste.

With experience gained working across multiple markets and channels she has particular expertise in developing group wide marketing strategies and ensuring they are effective within local market dynamics.

Julian Brewer

Julian Brewer

Head of Digital Marketing, Schroders

Read more

More information coming soon...

Umang Patel

Umang Patel

Clinical Director, Babylon Health

Read more

Umang is Clinical Director at babylon where he spends his time helping to ensure that safe, effective and personalised healthcare is available to everyone, everywhere. Umang is also a NHS Paediatrician at Frimley Park Hospital, working on the Children’s Wards every Friday. Since completing his medical training aged 22, he has embarked on a career that has included being a Fellow of the NHS Leadership Academy and Clinical Transformation Lead at Aviva. Believing nothing is more important that our health, Umang has led a series of initiatives in both the public and private sectors to improve outcomes for people and populations. Umang also serves as a trustee of Attend, the UK’s national charity for volunteers.

Ian Golding

Ian Golding

UK Board Ambassador, Customer Experience Professionals Association

Read more

A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

Gaetano Mecenero

Gaetano Mecenero

Head Content Marketing, Strategy & Projects, AXA Switzerland

Read more

Gaetano Mecenero, digital change evangelist at heart, is responsible for content marketing strategy & projects at AXA Switzerland. He also works as a lecturer at Zurich University of Applied Sciences.

David Blair

David Blair

Head of Industry - Health, Google

Read more

More information coming soon...

Maria Lagutina

Maria Lagutina

SVP, Consumer Marketing, Digital Sales and Customer Experience Lead - EMEA, Citi

Read more

More information coming soon...


Melinda Richter

Melinda Richter

Head of JLabs, Johnson & Johnson

Read more

As Head of Johnson & Johnson Innovation JLABS, Melinda fosters the Johnson & Johnson Family of Companies external R&D engine and supports the innovation community by creating capital-efficient commercialization models that give early stage companies a big company advantage. By providing infrastructure, services, educational programs and networks in global hotspots, JLABS is the best place to start a biotech company.

Prior to joining JLABS, Melinda was Founder and CEO of Prescience International, an award winning firm dedicated to accelerating research to the patient. Melinda founded Prescience after she had a medical emergency that left her questioning the efficiency and efficacy of the healthcare system. With the tenacity and resolve of a patient looking for a better solution, she set-out to create a better model, which now forms the basis for JLABS’ operational infrastructure. Prior to starting Prescience, Melinda held posts across a variety of functional areas with a global corporation, Nortel Networks, in locations such as Research Triangle Park, New York, Toronto, London, Hong Kong and Beijing before arriving in San Francisco. She also started, raised capital and did large corporate deals for several companies in both the life science and technology space. She holds a Bachelor of Commerce from the University of Saskatchewan in Canada and an MBA from INSEAD in France.

Laura Barry

Laura Barry

Senior Director Customer Insights, Analytics and Experiences, AbbVie

Read more

Laura Barry is Senior Director, U.S. Insights, Analytics and Customer Experiences. She is responsible for Marketing Operations encompassing Digital, CRM, Media, Promotional Operations, Marketing Training, as well as Marketing Analytics and Business Insights for U.S. Commercial which represents 62% of the $25.6 Billion AbbVie Inc. Laura is fairly new to Pharma, and joined Abbott, now AbbVie prior to the split in February, 2012.

Laura joined AbbVie five years ago to lead the Market Analytics and Business Insights team. Laura has been a key leader in driving AbbVies’ Consumer Centricity and developing core capabilities in insight discovery, patient journey, comprehensive analytics and influencing AbbVies’ business optimization. Over the past five years her responsibilities have expanded to include Marketing Operations where she has set out key initiatives in Digital Transformation in partnership with line businesses in creating connected customer experiences.

Prior to AbbVie, Laura spent a rewarding 21 year career at Kraft Foods. Most recently she held position of Vice President, Shopper Insights and Category Leadership, Kraft, North America. Prior to this position, Laura was Vice President, Consumer Insights and Strategy, Kraft, North America. Laura is a committed member of the marketing community and a member of Rutgers MRIA Board, IMS Strategic Board, MSI Trustee, and HBA.

Gregory Miller

Gregory Miller

Vice President and Global Head of Innovation, UCB

Read more

More information coming soon...

Ian Talmage

Ian Talmage

Senior Vice President, Global Marketing, General Medicine, Bayer

Read more

More information coming soon...

Victor Kara

Victor Kara

Associate Vice President, Global Digital & Multichannel Marketing, Sanofi

Read more

More information coming soon...

Andrew Ploszay

Andrew Ploszay

Head, Global Multichannel Marketing, GSK

Read more

More information coming soon...

Susan Herbert

Susan Herbert

Executive Committee, EVP Marketing & Strategy, Merck

Read more

More information coming soon...

Céline Genty

Céline Genty

Vice President Customer Excellence EMEA, Janssen

Read more

More information coming soon...

Adam Higgins

Adam Higgins

Sr. Director, Global Digital Innovation Group, AstraZeneca

Read more

More information coming soon...

Cheryl MacDiarmid

Cheryl MacDiarmid

SVP and Business Unit Head US Primary Care, GSK

Read more

Cheryl MacDiarmid is a member of the senior executive team in the US for GSK, a leading, multinational global pharmaceutical company. She is directly responsible for the US primary care sales division; strategy, planning and operations; and marketing, leading more than 2500 employees. A dynamic and strategic general manager, Cheryl brings 20 years of deep experience in building businesses in the US and Canada across sales, marketing and managed markets in both pharmaceuticals and vaccines.

She has a gift for creating and leading extraordinarily powerful teams. She seeks out and thrives on challenge, leading her teams to set an ambition, make choices and execute bold, game-changing moves that pivot and change a business trajectory. Notable recent accomplishments include catalyzing a significant turnaround within the US sales organization while solidifying a path to sustained growth and launching a new type 2 diabetes medicine in the US, exceeding external benchmarks and market expectations.

She is a values-driven leader with significant experience managing commercial risk, compliance and alliance governance. As a pharmacist, Cheryl navigates complex scientific and clinical data with ease and has a passion for respiratory disease and diabetes. She brings a global mindset to her work, having served as a chief of staff associate to the GSK President, International Region.

A native of Canada, Cheryl graduated from the University of Toronto with a degree in Pharmacy and subsequently received an MBA from the Schulich School of Business. She lives in Philadelphia. Her personal passions include running, skiing, and visits north to Canada.

Peter Sandor

Peter Sandor

Head of Oncology TA Marketing Strategy, Astellas

Read more

Peter Sandor Vice President, Head of Oncology Therapeutic Area Marketing Strategy. In this role, Peter provides commercial leadership for project’s within the oncology therapeutic area and plays an integral role in the expansion of Astellas’s presence in oncology

Peter has 20 years of progressive marketing experience. He was recently the Vice President, Global Marketing Oncology at Amgen responsible for the successful realization of the commercial potential for Amgen’s oncology assets. Prior to Amgen, he has held different positions at Bayer Healthcare, including Head of Strategy and Portfolio Management Specialty Medicine, Commercial Development and Life Cycle Management Global Oncology. He also worked for Berlex Laboratories as the lead of the global launch team for a key oncology compound, and held multiple marketing roles with Schering AG in Germany and Hungary.

Peter started his career in bench research as a scientific advisor of the Hungarian Academy. He received his MDS Marketing and MBA from Middlesex University, London and Faculty of Business and Economy, University of Pécs, Hungary, and his MD from University of Pécs, Hungary.

Jonathan Barrett

Jonathan Barrett

VP Oncology Marketing, EMD Serono

Read more

Jon Barrett is the VP of Oncology Marketing for the US business at EMD Serono. He has worked in the Pharma industry for over 27 years, 21 of those years spent in Oncology. Jon is primarily focused on developing and implementing successful US launch strategies for the company’s oncology portfolio.

Prior to EMD Serono, Jon has worked at several oncology companies in Global, US and UK roles, including AZ, GSK, Sanofi and Eisai.

Jon grew up and was educated in the UK. He holds a BSc from the University of Southampton and lives with his family in Flemington, NJ.

Bruno Villetelle

Bruno Villetelle

Chief Digital Officer, Takeda

Read more

More information coming soon...

Eddie Chan

Eddie Chan

Vice President & Head, Global Marketing, UCB

Read more

More information coming soon...

Laurent Flouret

Laurent Flouret

Director Digital Launch Readiness, Global Marketing, Sanofi

Read more

More information coming soon...

Adel Baraja

Adel Baraja

Marketing Consultant. Former Director - Marketing and Public Relations, Volkswagen Group

Read more

Adel Baraja has leveraged 17 years of consumer, product, brand and B2B marketing experience as a founder of multiple startups such as Scorch Hosting, GreenBox and Vitamin Office into his global marketing experience.

Besides brand building, making advertising more effective and digitalization drive, Adel also addresses different areas such as public profile, sales leads management, marketing automation and building the marketing infrastructure with more focus on consumer experience.

Prior to joining Volkswagen Group in 2014, Adel Baraja served at The Dow Chemical Company, STC and the German advertising agency Springer & Jacoby.

Sarah Sculpher

Sarah Sculpher

Chief Marketing Officer, Caesars Entertainment EMEA

Read more

Sarah Sculpher is Group Marketing Director EMEA for Caesars Entertainment.

Sarah began her gaming career in 2002 as Brand Manager for the casino division of the Rank Group leading marketing efforts for the Grosvenor estate including all new casino openings.   Prior to joining Caesars Entertainment in 2013, Sarah gained international marketing experience outside the sector for several years as International Marketing Director for The Pentland Group on lifestyle brands such as Berghaus and Lacoste.

With experience gained working across multiple markets and channels she has particular expertise in developing group wide marketing strategies and ensuring they are effective within local market dynamics.

Julian Brewer

Julian Brewer

Head of Digital Marketing, Schroders

Read more

More information coming soon...

Umang Patel

Umang Patel

Clinical Director, Babylon Health

Read more

Umang is Clinical Director at babylon where he spends his time helping to ensure that safe, effective and personalised healthcare is available to everyone, everywhere. Umang is also a NHS Paediatrician at Frimley Park Hospital, working on the Children’s Wards every Friday. Since completing his medical training aged 22, he has embarked on a career that has included being a Fellow of the NHS Leadership Academy and Clinical Transformation Lead at Aviva. Believing nothing is more important that our health, Umang has led a series of initiatives in both the public and private sectors to improve outcomes for people and populations. Umang also serves as a trustee of Attend, the UK’s national charity for volunteers.

Ian Golding

Ian Golding

UK Board Ambassador, Customer Experience Professionals Association

Read more

A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

Gaetano Mecenero

Gaetano Mecenero

Head Content Marketing, Strategy & Projects, AXA Switzerland

Read more

Gaetano Mecenero, digital change evangelist at heart, is responsible for content marketing strategy & projects at AXA Switzerland. He also works as a lecturer at Zurich University of Applied Sciences.

David Blair

David Blair

Head of Industry - Health, Google

Read more

More information coming soon...

Maria Lagutina

Maria Lagutina

SVP, Consumer Marketing, Digital Sales and Customer Experience Lead - EMEA, Citi

Read more

More information coming soon...

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown