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CX and Digital Innovation for Marketing

The best marketers in pharma invested in customer experience and digital and they now are reaping the benefits.

The challenges in changing culture and breaking with legacy technology are huge, but the value cannot be understated. The bolder marketers in industry can now:

  • Successfully coordinate digital and field capabilities to deliver integrated commercial strategy
  • Fully understand their customer and create meaningful engagements that matter
  • Identify what’s working and what isn’t, to cut the waste and deliver cost-effective marketing that delivers results

 

This years’ show brings together the leaders in CX and digital innovation to show pharma’s marketers the roadmap to overhauling dated approaches and catching up to the future.

This agenda cuts through the buzzwords and gives clear eyed analysis of bubble technologies. We will give attendees take-home tactics to revitalize teams and accelerate progress at every company.

 

Get the low-down on new technologies and innovative tactics. You’ll leave with all the inspiration and insights you need to evolve your team

  • Behavioral triggers: how can psychological and social messaging deliver results
  • Tech time: AI, AR, VR and Chatbots. What’s the substance behind the hype?
  • The louder you shout, the less people hear: Discover why pharma’s route to success starts with listening
  • The customer journey is king: how to transform your company with customer experience best practices

 

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Hear from the best marketers in pharma and further afield

Previous Industry Speakers include

Melinda Richter
Johnson & Johnson

Melinda Richter

Head of JLabs

Laura Barry
Abbvie

Laura Barry

Senior Director Customer Insights, Analytics and Experiences

Gregory Miller
UCB

Gregory Miller

Vice President and Global Head of Innovation

Ian Talmage
Bayer

Ian Talmage

Senior Vice President, Global Marketing, General Medicine

Victor Kara
Sanofi

Victor Kara

Associate Vice President, Global Digital & Multichannel Marketing

Andrew Ploszay
GSK

Andrew Ploszay

Head, Global Multichannel Marketing

Susan Herbert
Merck

Susan Herbert

Executive Committee, EVP Marketing & Strategy

Céline Genty
Janssen

Céline Genty

Vice President Customer Excellence EMEA

What’s next?

Pharma marketing has a strong future, as long as it becomes smarter. Imagine the same depth of scientific innovation that occurs in R&D was applied to our commercial campaigns? Well, imagine no longer – because that’s the ambition for this conference. The opportunities are there in abundance, but how quickly will you seize them?

  • Powerful conversations: where psychological and social factors are as important as the clinical
  • Tech time: see how mobile apps and data from wearables are feeding directly into EHRs and affecting behaviour
  • The louder you shout, the less people hear: Discover why pharma’s route to success starts with listening
  • The customer journey is king: why better visibility of patient touchpoints makes for more incisive, better targeted pharma marketing

Hear from the best marketers from beyond the pharma sphere

Volkswagen Group

Adel Baraja

Director - Marketing and Public Relations

Gaetano Mecenero
AXA Switzerland

Gaetano Mecenero

Head Content Marketing, Strategy & Projects

Caesars Entertainment EMEA

Sarah Sculpher

Chief Marketing Officer

Babylon Health

Umang Patel

Clinical Director

Customer Experience Professionals Association

Ian Golding

UK Board Ambassador

Schroders

Julian Brewer

Head of Digital Marketing

Google

David Blair

Head of Industry - Health

Citi

Maria Lagutina

SVP, Consumer Marketing, Digital Sales and Customer Experience Lead - EMEA

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What our Delegates are saying

3 more reasons to attend

  • COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital
  • NETWORKING: With over 250 senior decision makers in attendance, the Marketing and Customer Innovation USA summit is the place to forge the partnerships to position your company for long-term success
  • EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Recent Supporters and Participants:

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Got a question? Get in touch below!

Blair Gottscho

Blair Gottscho

Operations Manager
eyeforpharma

Phone: +44 (0) 207 375 7594

Email: blair@eyeforpharma.com