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Pre-order your Brochure

eyeforpharma is bringing the Marketing and Customer Experience summit to Philadelphia – a first of its kind event that will bring together all stakeholders and deliver a roadmap to building lasting customer relationships.

Discover how you can transform customer engagement with practical take-aways you’ll be using as soon as you’re back at your desk:

  • Go beyond conventional digital marketing
    Invest in innovation that solves patient and physician problems to increases your product’s value proposition and further a customer-centric strategy
  • Secure work-force support first, and customer backing will follow
    Invest in your people with a first-rate employee experience so your workforce become your best advocates
  • Exceed customer expectations, destroy the competition
    Combine the standard of communication spear-headed by consumer companies with your scientific prowess, and become the go-to source for your customers
  • Big data, big deal: sharpen analytics for deeper insights that put you on top
    Don’t shout louder to be heard, instead form a deeper understanding of customer needs for targeted content that will set you apart
  • Embrace technology and maximize your reach
    Ensure advice and support is always available for a generation that expects 24/7 on-demand access to information

With the latest case studies, panels led by customers and out of industry expert sessions that will help you create the ultimate, effortless customer experience– this is the event to ensure your business is ready to destroy the competition.

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Hear from the best marketers in pharma and further afield

Previous Industry Speakers include

Melinda Richter
Johnson & Johnson

Melinda Richter

Head of JLabs

Laura Barry
Abbvie

Laura Barry

Senior Director Customer Insights, Analytics and Experiences

Gregory Miller
UCB

Gregory Miller

Vice President and Global Head of Innovation

Ian Talmage
Bayer

Ian Talmage

Senior Vice President, Global Marketing, General Medicine

Victor Kara
Sanofi

Victor Kara

Associate Vice President, Global Digital & Multichannel Marketing

Andrew Ploszay
GSK

Andrew Ploszay

Head, Global Multichannel Marketing

Susan Herbert
Merck

Susan Herbert

Executive Committee, EVP Marketing & Strategy

Céline Genty
Janssen

Céline Genty

Vice President Customer Excellence EMEA

The Future of Pharma

There is a disconnect between pharma and its customers. You’re up against a bad reputation, increasing customer expectations and new competitors. But, you can re-establish customer relationships, become a trusted source for HCPs and patients alike and change the way customers perceive you.

It’s important to refocus your internal priorities and resources:

  • Technology can make you stronger and faster but first you need to change perspectives and build new capabilities.
  • You can go beyond the traditional business model by becoming the solution; a company that offers a full customer experience and not just a product
  • Promote the power of your products through education and forming lasting partnerships with its customers.

If you can do this, you will survive big consumer companies adopting healthcare initiatives.

Hear from the best marketers from beyond the pharma sphere

Volkswagen Group

Adel Baraja

Director - Marketing and Public Relations

Gaetano Mecenero
AXA Switzerland

Gaetano Mecenero

Head Content Marketing, Strategy & Projects

Caesars Entertainment EMEA

Sarah Sculpher

Chief Marketing Officer

Babylon Health

Umang Patel

Clinical Director

Customer Experience Professionals Association

Ian Golding

UK Board Ambassador

Schroders

Julian Brewer

Head of Digital Marketing

Google

David Blair

Head of Industry - Health

Citi

Maria Lagutina

SVP, Consumer Marketing, Digital Sales and Customer Experience Lead - EMEA

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What our Delegates are saying

3 more reasons to attend

  • COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital
  • NETWORKING: With over 250 senior decision makers in attendance, the Marketing and Customer Innovation USA summit is the place to forge the partnerships to position your company for long-term success
  • EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Recent Supporters and Participants:

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Got a question? Get in touch below!

Lauren Robertson

Lauren Robertson

Global Project Director
eyeforpharma

Phone: +44 (0)2073757201

Email: lrobertson@eyeforpharma.com