>>>New Speaker: Ian Talmage, VP Marketing, Bayer. >>>New speaker: Michael Zaiac, Assistant Vice President, Wyeth >>>Chairman confirmed: Roland Powell, European Director, Sales & Marketing, Eli Lilly. >>>New Speaker: Yasmina Eroglu, Head of Marketing Oncology, Novartis

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Huge choice of hot subjects:

New Stakeholders: from prescribers to payors, patients... and beyond

Discover the latest strategies for insight into payors and KOLs to unify into a compelling proposition for prescribers
Learn how to improve insight into customers to reach a customer-centric balance between marketing and education
Benchmark your response to changing European regulatory, medical and legal issues to improve sales

Multichannel Marketing ROI

Understand how to better integrate multiple channels and tools to get the most from your campaign and target audience
Learn the most powerful tools to measure ROI in the changing environment
Find out how to balance eMarketing and Web 2.0 with traditional brand strategy

Find out more! Please see

Customer Centric Marketing

Marketing ROI

Stakeholder Marketing

eMarketing

Plus:

Global Head of Marketing Oncology, Novartis
Leader of Transformation, Six Sigma and Capabilities, Lilly
Former European Director of Marketing & Sales Capabilities, Lilly
Head, Global Strategic Marketing, Bayer Schering
Marketing Manager, Roche
Director of eCommunications, Abbott
Medical Director, Global Marketing, sanofi-aventis
Head of Marketing for General Medicine, Bayer
Former Global eMarketing Manager, AstraZeneca

Head of CRM & eBusiness, Jansenn Cilag, J&J
Multi-Channel Marketing Manager [Schering Plough]
Head, Global Business Insights [shire]
Senior Director of Strategy, Interbrand Wood Healthcare
Plus Senior Consultants and Principles from PwC, ZS Associates, Across Partners, Agnitio, Citobi and Van Speandonck
Plus 3 thought-leading professors and acedemics