Pharma is changing

Payor policies, regulations and the change in the environment will test marketing of big and small brands at every stage in the lifecycle. 

Resources are limited and yet there are more diverse marketing channels than ever: e-marketing and medical education in addition to traditional detailing.

The e-channel means that the economy is more global than ever before and there is an increasing focus on marketing to customer groups, new stakeholders and KOLs. 

The customer is now more central than ever.

Discover how to optimise marketing changes to succeed in a changed pharma environment. 

This far-reaching summit is for all those involved in European pharma marketing to re-look at your strategies and benchmark them against your peers. 

Find out more:

Agenda: Customer Centric Marketing

Agenda: Stakeholder Marketing

Agenda: e-marketing