Free 27 Page Report:

This is a free SCRIP supplement, commissioned with eyeforpharma to present you with cutting-edge thoughts from top opinion leaders.

It is 27 pages of challenging articles and insightful perspectives.

  • Marketing ROI - Looking at the Bigger Picture by Lisa Roner, Editor, eyeforpharma
  • Seismic Shifts, Familiar Challenges by Stewart Adkins, Director, Stewart Adkins Advisors Ltd.
  • Making The Leap by Sean Davis, General Manager Ireland, Ferring
  • The Economy of Buzz by Paul Marsden, Director, Brand Genetics
  • Are you Getting the Message? by David Gascoigne, VP of Global Promotional Management, IMS
  • The Science of Planning by David Gascoigne, VP of Global Promotional Management, IMS
  • The Biggest Splash by John Knapp, Product Specialist on Pharma and Chemical Markets, Thomson Scientific

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