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Day One | Day Two
Session One | Session Two | Session Three | Session Four | Session Five
Day One : 25 October 2007 |
| 07.00 |
Day 1: Registration Opens 7.00am |
Session 1 : Powerful ROI Models and Decision Analytics |
| 08.10 |
Chairperson:
Fonny Schenck, Managing Partner, Across |
| 08.15 |
Get a timely overview of the industry; and a reminder of why ROI is such a critical factor for success
Stewart Adkins, Stewart Adkins Advisers Ltd. |
| 08.45 |
The Myth and reality in Marketing ROI: Cutting-edge research you must know!
Dr. Brian Smith, Research Fellow, Cranfield Business School |
| 09.15 |
The Challenge and solution of communicating ROI results to managers so that change is implemented
Graham Leask, Economics and Strategy Group, Aston University |
| 09.45 |
Develop KPIs to measure and optimise the customer centricity of your team
Fonny Schenck, Managing Partner, Across |
| 10.15 |
Coffee Break – 30 minutes |
Session 2 : Understand and improve your internal implementation processes to align with market demands and increase ROI across the board |
| 10.45 |
An ROI tool in emerging markets – is it science fiction?
Sergey Alyabyev, Head of Analytics Department, Otechestvennye Lekarstva |
| 11.15 |
Mix, Message and Delivery: Maximizing the impact of promotional resource
David Gascoigne, VP Global Promotional Management, IMS Health |
| 11.45 |
Panel Session: Examine what good measurement of ROI looks like and how a good model is created
Brian Smith, Research Fellow, Cranfield Business School
Graham Leask, Economics and Strategy Group, Aston University
Fonny Schenck, Managing Partner, Across |
| 12.15 |
Global Sourcing of Marketing Services - Higher Return on Investment
Sanjay Parikh, Director, Indegene Lifesystems Pvt. Ltd. |
12.45 |
Lunch – 1 Hour 15 Mins |
| 14.00 |
1. Workshop: Excellence in Closed-Loop Marketing to Increase Sales and Shorten Time to Market
Anders Sølgaard, Creative Director, Agnitio |
2. Workshop: Increase Market Share through Product Design – Building Global Bran
Deborah J Taylor, Market Development Manager – Europe, Colorcon
Dawn Bock, Marketing Development Manager – North America, Colorcon |
3. Reducing Costs through a Global Delivery Model - Roadmap to Global Sourcing of Marketing Services
Sanjay Parikh, Director Indegene |
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Session 3 : Achieve Customer Centricity and Better Relationship Marketing |
| 15.30 |
Presentation title tbc
Juergen Guenther, Senior Customer Operations Manager, Eli Lilly |
| 16.00 |
Learn how Wyeth have successfully used an assessment tool to build up strong and loyal sales and marketing teams
Magnus Wassen, Group Product Manager, Wyeth |
| 16.30 |
Coffee Break – 30 minutes |
| 17.00 |
It is all about knowledge: Powerful solutions to describe your drugs benefits more effectively
Morten Hjelmsoe, President, Agnitio |
| 17.30 |
Creating mutual value through partnerships with patient advocacy groups
Keith Allan, Head of Global Advocacy, Novartis |
| 18.00 |
How Targeted Promotion in the UK Transformed the development of Flomax MR
David Impey, Consultant, BigBear Communication (former Director European Marketing, Eisai) |
| 18.30 |
Play your cards right: How to use biomarkers for more effective marketing campaigns
Malcolm Allison, Head of New Products, Actelion |
| 19.00 |
Conference networking reception |
| 20.00 |
End of day one |
Day One | Day Two
Session One | Session Two | Session Three | Session Four | Session Five
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Day Two : 26 October 2007 |
| 08.25 |
Chairperson: tbc |
| |
Session 4A:
Building a Global Brand |
Session 4B:
Optimising Multiple Channels |
| 08.30 |
Panel Session: How is the healthcare environment changing across Europe and are pharma marketers really keeping up with the change?
Pankaj Oza, Head of Global Brands, Norgine
Fonny Schenck, Across
Francissco Sanches Osorio, Strategic Marketing Manager, Pierre Fabre |
Panel Session: How to use multiple channels to enhance your corporate image in a therapeutic area
Jon Beck, Director, Anthemis Consulting
Nic Holliday, OnMedica
Dr. Wolfgang Walter, Director Sales Force Retail, Nycomed |
| 09.15 |
Learn how to create an effective global brand and increase brand loyalty
Pankaj Oza, Head of Global Brands, Norgine |
Scientific publications: Balancing marketing need with patient welfare
Jon Beck, Director, Anthemis Consulting |
| 09.45 |
Finding the right balance and tactics when implementing global branding elements
Marta Wielondek, Global Brand Manager, Novartis |
tbc
Nic Holliday, OnMedica |
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| 10.15 |
Interactive Roundtables:
- What as an industry are we trying to achieve? – tbc
- Create a solution to the challenge of communicating ROI results to managers – Graham Leask
- Use your portfolio to build a successful corporate image – Francisco Sanches Osorio
- Define who your customers really are – Fonny Schenck
- Build cross-functional teams – Pankaj Oza
- Drive success through your people – tbc
- Knowledge is power – tbc
- Establish new core competencies – was James Macdonald, replacement tbc
- Challenge conventional thinking, is measurement everything? – tbc
- What is customer centricity and how to achieve it – Dr. Juergen Guenther
- Learn more from the CEE on marketing tactics – Tomasz Baran
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| 11.15 |
Break & Exhibition (30 minutes) |
| 11.45 |
Use your portfolio to build a successful global brand in a changing healthcare environment
Francisco Sanches Osorio, Strategic Marketing Manager, Pierre Fabre |
How Merck Serono have successfully measured a complex dermatology campaign in Italy
Giorgio Pinci, Marketing Manager, Merck Serono |
| 12.15 |
How Chiesi Farmaceutici have built up a successful global brand
Giuseppe Chiericatti, Head of Marketing, Chiesi Farmaceutici SpA |
How to integrate your most important channels and establish an effective internal communications structure to address a complex market environment
Dr Wolfgang Walter, Director Sales Force Retail, Nycomed |
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| 12.45 |
Marketing tactics in the emerging markets of the CEE
Tomasz Baran, Group Product Manager, AstraZeneca |
12.45 |
Lunch & Exhibition (1 hour) |
Session 5 : Leveraging New Media and eMarketing |
| 14.15 |
Innovate eMarketing & Sales-team Campaigns with Proven ROI
Jennifer Tighe, Business Development Director, Current Medicine Group |
| 14.45 |
How to use eMarketing and the Internet effectively for a more customer-centric campaign
Paul Hooper, Marketing Director, Lundbeck |
| 15.15 |
Learn the positive impact new media can have on your business
Erik van der Zijden, CEO, DigiRedo |
| 15.45 |
Is there value in shifting our organisations to adopt PR2.0 by using the Internet’s full potential?
Dave Clarke, global eMarketing Manager – Established Brands, AstraZeneca |
| 16.15 |
Chairman’s Closing Comments |
Day One | Day Two
Session One | Session Two | Session Three | Session Four | Session Five
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