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The rise of data use is enabling the growth of marketing functions, and is revolutionizing the commercial model.

Now as companies are looking forward to which new tools could further the as yet unrealised potential of their marketing strategy – the real challenge is how can we implement these tools to improve the customer journey.

We will be discussing how to:

  • Use smarter analytics to gain clarity on your audience – and set core objectives for every customer interaction
  • Keep up! Use real-time data generation to make stronger, personalised, continuous decisions
  • Discover how new platforms like IBM Watson and AI tools can help you develop a holistic and personalised customer journey

Simply Click on the banner below to sign up. Don’t worry if you can’t join us live on the day, sign up anyway and we’ll send you the recording.

Panelists Include:

Betul Susamis Unaran

Betul Susamis Unaran,

Global Head of Digital, Ferring Pharmaceuticals

Hervé Dumas

Hervé Dumas

Patient Care Solutions Lead- Director, UCB

Lanre Ibitoye

Lanre Ibitoye

Head of Digital Experience, Teva

Julian Brewer

Julian Brewer

Head of Digital Marketing, Schroders

Paul Simms

Paul Simms

Chairman, eyeforpharma