Pharma Marketing Europe 2011

Campbell Alliance is the premier specialized management consulting firm serving the pharmaceutical and biotech industries.

We are organized like a pharmaceutical company, with specialized practice teams focusing on critical pharmaceutical and biotech industry functions, including

• Brand Management
• Business Development
• Clinical Development
• Managed Markets
• Medical Affairs
• Sales
• Trade and Distribution

The stakeholder landscape in healthcare is getting more and more complex. Knowing the interconnection between different stakeholders enables the development of breakthrough strategies and drives product success.

As a rapidly growing provider of network intelligence for the healthcare industry, Mederi enables integrated stakeholder management by providing:

• Exhaustive information on stakeholders and their networks,
• Cutting edge software and tailored analytics to support stakeholder evaluation
• Consulting services to maximize value generation through network strategies.

By now, 8 of the global top-10 pharmaceutical companies use solutions from Mederi within more than 50 countries.

For more information, visit www.mederi.net

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services. Cognizant's single-minded passion is to dedicate our global technology and innovation know-how, our industry expertise and worldwide resources to working together with clients to make their businesses stronger. With over 50 global delivery centers and more than 100,000 employees as of December 1, 2010, we combine a unique global delivery model infused with a distinct culture of customer satisfaction. A member of the NASDAQ-100 Index and S&P 500 Index, Cognizant is a Forbes Global 2000 company and a member of the Fortune 1000 and is ranked among the top information technology companies in BusinessWeek's Hot Growth and Top 50 Performers listings.

WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org, and drugs.com.

Exploria SPS offers Sales Performance Solutions for iPads and other mobile devices. Exploria SPS is the first company to offer the pharmaceutical industry a complete Total Solution for Mobile Device Detailing in- or outside a Continuous Loop Marketing (CLM) environment.

Exploria SPS recognizes that the engagement of multiple activities influence the prescriber and offers software solutions to address the multiple prescriber touch-points far exceeding the single point of contact made by the sales representative in detailing the prescriber. In addition to Face-to-Face devices (iPads, Tablets, Droids), Remote eDetaling professional detailing, Exploria software is being used by 94,000 users in KOL management, speakers bureau, training programs, Continuing Medical Education, clinical registries, and e-detailing. These and other activities represent the true picture of how the pharma industry is communicating to the prescriber.

Skila, a BelHealth company, is a global technology and services organization specializing in fully managed "Solution"-as-a-Service (SaaS) product launch lifecycle management and engagement / relationship management solutions exclusively for the life sciences industry. Skila's solutions address the broad needs of global marketing, medical, market access, executive and alliance management teams that include a unique methodology, robust technology and key continuous services for effectively managing global product launches, key opinion leader relationships, market access / managed care, business performance, competitive intelligence, and key partnerships and alliances.

Established in 1998, EPG Health Media provides geo-targeted online access to both healthcare professional and patient audiences across Europe and globally. Through the professional portal www.epgonline.org and patient portal www.epgpatientdirect.org, the experienced EPG team provides digital communications solutions that:

REACH 320,000 EU HCPs and 1million patients
ENGAGE target audiences with educational content
MEASURE results through analytics and research

www.epghealthmedia.com

Zinc MAPS is the world's leading promotional approval system designed specifically for the pharmaceutical industry over 10 years. With offices in UK, US and Australia, Zinc works with more than 100 companies and 600 agencies in over 100 countries worldwide. All of the key account personnel employed by Zinc have worked in the pharmaceutical industry on either the client or agency side of the business, and have an excellent first-hand understanding of the issues associated with job bag approval. Arrange a demonstration to find out how Zinc MAPS can revolutionise your approval system in as little as 6 weeks.

Agnitio has over the last 9 months been exploring new and innovative approaches within digital communication, driven by increasing demands from their top pharma clients - GSK, Novartis, Bayer, Abbott, Roche and Sanofi-Aventis - and of course dramatically accelerated by the arrival of the iPad. The projects are focused on innovative communication throughout the entire product lifecycle from Phase IV studies, MSL libraries, Learning and Patient Journey applications. The digital approach thus adopts a much broader scope including both physician and patient focus in addition to the classic rep-physician face-to-face eDetailing where it has already proved itself vital for changing a previous monologue situation into a two-way engaging dialogue.

In this workshop CEO and Founder of Agnitio, Morten Hjelmsoe, will be providing exclusive insights into latest developments, cases, trends and opportunities within ePharma

More information coming soon...

HEAL [International] provides a single media resource for European and international marketers ensuring cost savings, a tailored service and cross-market alignment.

Europe's only partner network of independent healthcare media specialists, we combine our international capacity and dedicated local expertise to deliver unrivalled individual market and pan-European media solutions.

Control of local media activity is retained by in-country marketing departments who work with their local HEAL [International] media agency in their own language.

Synergies, economies of scale and clarity are all gained internationally with print and digital media plans and campaigns centrally co-ordinated within the single, unique HEAL [International] structure.

Stamford Professionals has extensive experience in finding and recruiting exceptional talent for our clients. Our high level of service and responsiveness has earned us the distinction of being a preferred supplier to some of the world's most recognized and respected companies.

It is our business to know top talent. We identify, interview and recommend exceptional candidates for global, regional and local roles by conducting in-depth research and applying rigorous assessments in the following disciplines:

• Market Access
• Strategic Marketing
• Regulatory Affairs
• Health Economics
• Government and Public Affairs
• Clinical Development
• Pricing and Reimbursement
• Commercial Development
• Medical Affairs

Journal of Medical Marketing is the leading international journal containing essential research for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry.

Subscribe before the end of August 2011 and receive a free copy of 'The Future of Pharma'. Click here to find out more

"With over 13 years' experience at the forefront of healthcare digital strategy, Creation Healthcare is the consultancy behind some of the world's most successful digital pharmaceutical marketing and communications initiatives.

Operating in 20 countries, Creation Healthcare partners with professionals who want independent advice they can trust in the changing landscape of digital engagement. Creation Healthcare places business goals ahead of any particular channel or idea, enabling clients to manage regulatory issues, as well as making the best use of emerging platforms."

For more information visit creationhealthcare.com/

PharmaTimes Magazine was launched in 1988 and was the first independent monthly for the pharmaceutical, biotechnology and healthcare industries.

The PharmaTimes portfolio includes the well-respected monthly PharmaTimes Magazine; three news elert services including World, UK and Clinical news; business forums, where thought-leaders meet to discuss the issues of the day; and a unique series of awards that recognise, reward and celebrate excellence.

For more information visit www.pharmatimes.com

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in our title signifies the combination of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

For more information, please visit: www.pm360online.com/

Innovaro Pharmalicensing (www.pharmalicensing.com) is the premier biopharmaceutical Open Innovation resource designed for professionals involved with partnering, licensing and business development worldwide.

Actively supporting all forms of partnering and in- and out-licensing activities, Innovaro Pharmalicensing utilizes the unique Partnering Search service and its global network of industry experts to enable companies to identify and engage with appropriate partners around the world.

Innovaro Pharmalicensing, and its sister service Innovaro Medical Device Licensing (www.medicaldevicelicensing.com) are actively utilized by over 200,000 industry professionals each month. Innovaro Pharmalicensing is part of Innovaro Inc, listed on AMEX (INV).

Pharmaceutical Executive Global Digest is the leading strategy based business management publication for senior executives, corporate strategists and sales & marketing leaders in the global pharmaceutical industry. Pharmaceutical Executive Global Digest reaches over 68,000 readers on a bi-weekly basis in an easy to read digital format.

Tackling strategic business and marketing issues, Pharmaceutical Executive Global Digest provides complete high-quality analysis, opinion and industry news on critical trends and developments; sales and marketing strategies; corporate policy, management and branding; research and development; legislation; finance; new technologies.

Readers of Pharmaceutical Executive Global Digest include top C-suite pharmaceutical executives plus marketeers, contract organisations and management consultants, all with direct links to the pharmaceutical industry.

More information coming soon...

Pharma Marketing News (www.news.pharma-mkting.com) is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.

PharmaStar is the Italian E-journal dedicated to new drugs on the market, in Italy and abroad, consisting of a Web site and a weekly electronic Newsletter.

PharmaStar provides a wide range of information, from clinical trials results to regulatory updates and pharma business news. The journal is targeted to professionals (physicians, pharmacists and pharma community) and accounts on the competencies of professional journalists and a high profile Editorial Board.

PharmaStar is one of the publications of MedicalStar, a publishing company specialized in providing healthcare information, such as journals, web sites and direct marketing, mainly through the web.

For more information visit www.pharmastar.it

PharmaVOICE magazine, reaching more than 17,500 life-sciences executives, is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE, and its supporting VIEW publications, provide readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts. Additionally, PharmaVOICEMarketplace.com provides a comprehensive directory of products, services, and solutions for the life-sciences industry.

To Raise Your VOICE, contact feedback@pharmavoice.com.

More information coming soon...

More information coming soon...

www.PharmCast.com is the world leading website designed specifically for pharmaceutical, clinical and biotechnology professionals.

www.PharmCast.com brings up-to-date information on pharmaceutical patents, FDA, news, jobs and Buyer's Guide to our visitors. It was created and is maintained by pharmaceutical and biotechnology professionals. Visit www.PharmCast.com and discover for yourself why it is so popular among professionals.