Pharma Marketing Europe 2011

Jan brings a number of years of International pricing experience across diverse industries, having worked for leading multinationals and as a consultant. The case study he is presenting was from his tenure as the Director of Product and Portfolio Pricing for a Top 10 North American bank. Previously, he established Pricing for Medtronic International, the world's leading medical device maker, where he was awarded the Marketing Excellence Award twice. Jan also worked as a strategic sourcing consultant. Jan completed an MBA at IMD in Switzerland and a Masters of Science at MIT.

Philippe GHEM is a Commercial Engineer from the Solvay business school (University of Brussels) with a Master in Marketing (HEC St Louis-Brussels). He has developed a commercial career in the pharmaceutical industry for nearly 20 years, starting from Sales representative in Belgium to global strategic marketing roles for the last 10 years in major companies. Philippe is currently heading the Global Brand Life Cycle Management unit at Grünenthal GmBH. He has cross-functional and cross-country experience in strategic marketing, branding, life cycle management and a special interest in launching new products and in sharing tactical implementation best practices.

Cajetan has a medical background, a degree in economics, and more than 7 years experience in the global medical device business with cardiac surgery and cardiac rhythm management devices.

During this time he focused on strategic business development, being responsible for the initiation and management of several R&D projects as well as for acquisition strategies, business plans, and the establishment of a US subsidiary and an R&D affiliate of a medium size German med-tec company.

In his current role, Cajetan is responsible for global strategic marketing, defining strategies and implementing strategy processes, as well as introducing best practices for global product launches in the global organization.

A marketer at heart, ShashiKiran Alur specializes in the analytical approach towards business & sales development. A technology undergraduate from India at the National Institute of Technology, Warangal, Shashi holds an Masters in International Business from Thunderbird (A Premier Graduate School ranked #1, in US for Global Business). In the last 18 years, Shashi has gathered various aspects of innovation management, portfolio prioritization, decision analysis, business valuation, & market analytics to aid strategic decision making for executive boards of small, medium and large organizations.

Shashi has led strategic planning, strategic product development, market development and investment strategy assignments for various organizations in a variety of industries as well as governments including for the Private-Capital Task Force by the former Prime Minister & later President of Ukraine. The assignment for the task force advising the Prime Minister of Ukraine involved development of a 9-driver analysis for attracting FDI into the country for Ukraine and other Former Soviet Union economies as well as simulating future FDI flows into the countries through these 9 drivers.

Shashi has also helped medium-large companies in their product development, market development, corporate strategies, and acquisition strategies sometimes needing investments of up to $100 million. He has also consulted with non-governmental organizations as well as governments on a city/regional/national level. As a senior member at the consulting program at Thunderbird Global School of Management, he has been involved in and managed various initiatives such as developing the proposal for a Biotechnology & Nanotechnology Hub in the Phoenix metropolitan area; simulating the impact of Poland's border & customs practices on its trade with its eastern neighbors in the post EU accession environment (For the National Security Advisor to the President of Poland). On an international business strategy level, he has managed various strategic plans and developed forecasting models as well as valuation models for companies in the Technology and Healthcare industry and other manufacturing companies. His clients have included: Medtronic, Johnson & Johnson, Boston Scientific, Oncura, Cisco, Intel, On Semiconductors, Alcatel, IBM, EDS, Honeywell.

Shashi has also conducted corporate strategy workshops for private companies as well as family owned companies that include a list of market leaders (within their niche industries) from Japan, Germany and Mexico.

Currently, after heading the Portfolio Management & Planning for an Innovation leader in Dental Devices & Biologics, he is managing the Resource & Portfolio planning for the R&D Division for Institut Straumann AG.

Dorothy Gemmell is senior vice president, pharmaceutical and medical device markets, for WebMD, the most recognised brand of health information. Ms. Gemmell is responsible for leading WebMD’s new business solutions for pharmaceutical, biotech and medical device clients and their affiliated agencies, as well as the sales operations team.

Ms. Gemmell joined the organisation in 1999 and under her leadership, the company’s sales and sales operation business has grown significantly. Her account teams are focused on delivering value to brand managers and their agency partners, creating promotional solutions that help clients reach their target patients, caregivers, physicians and other healthcare professionals. Her sales teams develop fully integrated solutions that leverage WebMD’s consumer properties: WebMD.com and WebMD The Magazine, and WebMD’s healthcare professional properties: Medscape.com, eMedicine.com, theheart.org and The Little Blue Book.

Prior to joining WebMD, Ms. Gemmell spent almost a decade at Pharmacia (formerly The Upjohn Company) in various sales, sales management, and marketing roles. Dorothy holds a B.S. degree in biochemistry from McGill University, Montreal, Canada.

Born and education in France (MSc Biomedical Engineering and INSEAD), lives in London with his family.

20 years in Medical Device industry in Anglo-Saxon Blue Chip – such as Covidien and GE - and Start Up companies.

Last 13 years in international commercial positions, from tactical support up to strategic drive.

Product portfolios have included disposable and capital equipment, to serve imaging, respiratory, sleep, urology, oncology, plastic surgery and assisted reproduction markets, in hospital as well as alternate and home care.

Keen Marathon runner and triathlete.

Alex is a Director of Global Brand Lifecycle Management at Grünenthal GmBH in Germany. Before joining Grünenthal, Alex spent 6 years with the international strategy conuslting firm ZS Associates, where he specialized in developing and implementing national and global sales and marketing strategies, business plans, and product launch strategies for numerous pharmaceutical, biotech, and medical device companies.

Prior to his transition into the corporate world, Alex was a NIH Fellow at the Northwestern University Center for Drug Discovery (USA). Alex holds a PhD in Pharmacology & Toxicology from Dartmouth College (USA) and two Bachelor degrees from the University of Illinois (USA).

Alex also co-founded and currently serves as a Vice President for the Chicago chapter of the Dartmouth Entrepreneurial Network, a group that fuels entrepreneurial activity and network building among Dartmouth alumni in the Chicago area and throughout the world.