Combine digital and human platforms to build meaningful relationships in the digital era
Pharma has so much potential – if it’s able to communicate. And communication is just the first step – education, partnership and trust are the real objectives. Get those right – and channels will open up, meanwhile you’ll have an army of new allies.
Digital innovation is considered vital – but you also need to design your customer experience to ensure you go beyond conventional marketing. Create the right culture and your workforce will find the skills they need to really make a difference.
Join the most forward-thinking meeting of leading marketers in Europe and learn to:
REDEFINE HCP RELATIONSHIPS
Develop a deeper educational partnership with your customers and transform engagement
EMBRACE TECH. BE THE FUTURE
Create a digital-first design and take the faster route to efficiency and innovation
BE THE ANSWER TO YOUR PATIENT’S QUESTIONS
Listen and observe: new insights mean new value, long term, for the people who matter most – let payers know the value of your product by becoming the solution
At this year's event, discover the practicalities of implementing innovation from the leaders pioneering change – flaws and all. Learn the benefits and limitations of technology and innovation to make implementation as streamlined as possible.