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A best in class marketing show for Pharma – not just another Pharma marketing show!

Marketing in Pharma has never been more complex. Whilst huge strides have been made in recent years big gaps are emerging between the best practitioners and the rest….between those who have a well-communicated, holistic, data-driven, digitally- enabled proposition… and those that, frankly, don’t. With those that do:

  • Delivering powerful, joined-up, coherent marketing is critical to commercial advantage.
  • Creating a clearer definition of the customer
  • Finding smarter, more agile ways of engaging required.

 

This years’ show brings together top marketing minds to hash out a much needed roadmap to improvement. Cutting through the buzz terminology and laying bare opportunity, the agenda focuses on the tactical solutions needed to accelerate progress at every company. 

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Hear from the best marketers in pharma and further afield

Industry Speakers

Virve Manty
Sanofi

Virve Manty

Head of Marketing, GEM NOBA

Josef Bednarik
Eli Lilly & Co.

Josef Bednarik

Chief Marketing Officer – Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia

Sandrine Piolelat
UCB

Sandrine Piolelat

Senior Director and Head of Patient Experience & Ecosystem Value Program

Philipp Maerz
Allergopharma, a business of Merck

Philipp Maerz

Chief Operating Officer

Servier

Olivier Gryson

Head of Digital Marketing

Ferring Pharmaceuticals

Betul Susamis Unaran

Global Head of Digital

What’s next?

Pharma marketing has a strong future, as long as it becomes smarter. Imagine the same depth of scientific innovation that occurs in R&D was applied to our commercial campaigns? Well, imagine no longer – because that’s the ambition for this conference. The opportunities are there in abundance, but how quickly will you seize them?

  • Powerful conversations: where psychological and social factors are as important as the clinical
  • Tech time: see how mobile apps and data from wearables are feeding directly into EHRs and affecting behaviour
  • The louder you shout, the less people hear: Discover why pharma’s route to success starts with listening
  • The customer journey is king: why better visibility of patient touchpoints makes for more incisive, better targeted pharma marketing

Hear from the best marketers from beyond

Pharma Marketing are still falling behind, this year we’re bringing some of the most innovative speakers from further afield

Volkswagen Group

Adel Baraja

Director - Marketing and Public Relations

Gaetano Mecenero
AXA Switzerland

Gaetano Mecenero

Head Content Marketing, Strategy & Projects

Caesars Entertainment EMEA

Sarah Sculpher

Chief Marketing Officer

Babylon Health

Umang Patel

Clinical Director

Customer Experience Professionals Association

Ian Golding

UK Board Ambassador

Schroders

Julian Brewer

Head of Digital Marketing

What our Delegates are saying

3 more reasons to attend

  • COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital
  • NETWORKING: With over 250 senior decision makers in attendance, the Marketing and Customer Innovation Europe summit is the place to forge the partnerships to position your company for long-term success
  • EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Recent Supporters and Participants:

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Got a question? Get in touch below!

Giselle Quartin

Giselle Quartin

Director
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

Caitlin Champion

Caitlin Champion

Director
eyeforpharma

Phone: +44 (0) 207 375 7190

Email: caitlin@eyeforpharma.com

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription