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Catch up with the latest news, articles and interviews from our speakers

*NEW WHITEPAPER* What does the future hold for commercial…?

Goodbye, Sales and Marketing. Hello, integrated Commercial team!

This in-depth eyeforpharma whitepaper will explore how pharma is integrating customer-facing teams in order to become more customer-centric.

The aim? To avoid duplication and ensure consistency of approach across a number of stakeholders.

Download your copy here


*NEW WHITEPAPER* Will GSK’s new 'ethical' approach to its customers deliver commercial success?

Blurb: GSK’s move to a new model of customer engagement has generated a great deal of debate. Indeed, many commentators remain sceptical that this ‘ethical’ model – especially the decoupling of sales incentives from prescription volume isn’t robust enough to deliver results in the long-term. Download our latest Whitepaper, and find out if GSK’s new transparent, reputation-boosting sales model be a template for the entire industry?

Download your copy here


*NEW WHITEPAPER* Customer Experience and Beyond: Why Digital Changes Everything

How advanced is your multichannel and CX offering? Can digital hold the key to your success? Speakers including Hicham Naim, Panos Papakonstantinou and Gerhard Arnhofer as well as insights from Google, Teva and others contributed to our brand new whitepaper covering why:

  • Digital is disrupting the pharma landscape in multiple ways
  • Pharma behind the curve with digital?
  • DX involves new strategies and significant transformation of the organisation
  • Talent will be a key driver for scaling successes
  • The focus is on customer experience and patients

Download your copy here


Gerhard Arnhofer and Bayer explains how pharma organizations can make the jump to digital

From smartphones and smart cities to education and the way governments serve their citizens, digital is fundamentally altering our world. The rapid progress of digital technology has driven innovation and disrupted entire industries; in some sectors, digital is all-pervasive and underpins a new customer-focused philosophy - multichannel marketing evolved into "omnichannel" and the focus is now firmly on customer experience (CX).

Read the full article here


Tim White explains why customer experience is so important for pharma

Teva Pharmaceuticals recently appointed Tim White as Head of Customer Experience and one of his main ambitions is to establish a true digital transformation and customer experience across the entire organisation – helping create strong relationships and supporting HCPs and patients.

eyeforpharma travelled to Switzerland for an exclusive interview in which Tim passionately spoke about the work he is doing at Teva, including:


Panos Papakonstantinou talks successful multichannel

Successful multichannel campaigns are designed with the customer at the core; but many marketing teams fail to deliver in key areas including segmentation, channel distribution, content generation, user experience and much more…

In this short Panos Papakonstantinou, Head Digital Commercial Europe, Novartis explains the 4 steps to designing a customer centric Multichannel solution