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An Unrivalled Speaker Line-up

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Industry Speakers

Josef Bednarik

Josef Bednarik

Chief Marketing Officer – Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia, Eli Lilly & Co.

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Olivier Gryson

Olivier Gryson

Head of Digital Marketing, Servier

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Olivier Gryson is doctor in pharmacy with a MS in computer science applied to biology. He’s head of digital marketing at Servier and has a track-record of hundreds of global and local digital projects in both mature and emerging markets. Olivier is lecturer in international general and medical events. He is also lecturer at the university of pharmacy (Paris XI) and medicine (Paris VI). He’s guest writer in French media. He is board member of the club e-health of the CEPS think tank.

Florent Edouard

Florent Edouard

Head of Global Analytics and Intelligence, Respiratory, AstraZeneca

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After a successful career start in a French Bank (CDC) front office support, Florent left finance business to launch and sell Areks, consulting and training start-up company based in Paris, New York and Kobe. Working for multiple pharmaceutical companies. Florent and his partners developed the business through Entrepreneurial spirit and innovation excellence.

After completing the company sale to IMS-Health, Florent Joined AstraZeneca to launch the SFE Academy, creating Commercial excellence Guidelines, the Global Commercial Analytic center, and implementing them across all AZ markets. Then Florent picked up the challenge to define and implement the Global AstraZeneca CRM strategy.

Upon completion of this mission, Florent moved to Japan in 2013 to become Commercial Excellence and IT VP, role in which his accumulated experience in sales and marketing best practices allowed him to significantly uplift the capabilities and performance of the local teams and underpins the strong business performance. Since January 2016, Florent is additionally leading the GI-RIA franchise for AZ Japan, contributing significantly to AZKK growth achievements and sales delivery over 1 Billion USD.

Filipe Novais

Filipe Novais

General Manager, Astellas Pharma Portugal

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More information coming soon...

Betul Susamis Unaran

Betul Susamis Unaran

Global Head of Digital, Ferring Pharmaceuticals

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More information coming soon...

Carsten Grandke

Carsten Grandke

Lead Centre of Excellence Multichannel Marketing, Teva

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Carsten is an information architect by education, a customer advocate by passion and a complexity tamer by experience. On the internet since the early 90s, he made his way from “creating killer websites” to multichannel-microinteractions.  By chance his path led him into pharma in 2009 and since then he evangelises to remodel marketing & sales there bit by bit.

Philipp Maerz

Philipp Maerz

Chief Operating Officer, Allergopharma, a business of Merck

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After a start in consulting and a sidestep into the private equity world with GE Capital's strategic equity team, Philipp joined Merck in Darmstadt in 2009. In early 2013 Merck took over the Allergopharma management responsibilities from the founder and Philipp joined the Allergopharma leadership team. Since then Philipp has been a driver of the fundamental transformation process at Allergopharma. Initially he successfully developed the international business in Europe and Asia as well as the BD & Strategy function. Since 2016 Philipp is responsible for the global commercial operations of Allergopharma, including sales & marketing teams at the headquarter and locally in seven countries, commercial excellence and customer service. Recently Philipp and his team set sails to radically transform the commercial organization in Allergopharma's core market, Germany.

Adam Higgins

Adam Higgins

Sr. Director, Global Digital Innovation Group, AstraZeneca

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Jan Van der Merwe

Jan Van der Merwe

Project Lead - The Angels Initiative, Boehringer Ingelheim

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In December 2013 a close family member of Jan’s suffered a stroke. She arrived at the hospital around 30 minutes after the onset of symptoms but was not given any therapy. 7 Hours later a nurse in the hospital decided to request the first CT scan as her symptoms were not improving. The scan showed a massive stroke but due to the loss of time no acute treatment could be given. As a result a dynamic school principle and her family lost the life they knew before. The experience of the months and years that followed and the knowledge that the outcome could have been very different had the patient received the appropriate therapy, motivated him to find a way to improve acute stroke care in his home country South Africa – the idea for the Angels Initiative was born. After his transfer to the German head office in Ingelheim, Jan and Thomas Fischer (who shared in his goal of improving stroke care) formally started the Angels Initiative as it is known today.

Jan started his formal education after school with a Bachelor Degree in Human Movement Sciences. After that he also completed a Bachelor Degree in Business Administration with Marketing as specialization and later a MBA with the Henley Business School.

Jan has 15 years of Pharmaceutical experience in various positions in South Africa and in Germany.

As the project lead for the Angels Initiative he is dedicated to do whatever it takes to change the face of acute stroke treatment in the world so that others don’t have to suffer the same preventable fate as his family member.

Steve Mason

Steve Mason

Multichannel & Marketing Cloud Expert, Salesforce

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Hervé Dumas

Hervé Dumas

Patient Care Solutions Lead, UCB

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Hervé has nineteen years of experience in the health care industry with expertise in defining and executing growth strategies and in launching new therapeutic indications and products.

Hervé currently works at UCB as Patients Care Solution Lead within the Strategic Marketing Group. In his role, Hervé is providing strategic guidance on novel non-drug solutions acquisition, development and their integration in overall patients care pathway. Hervé is also in charge of establishing UCB’s framework for non-drug solutions go to market strategies and marketing input in development phases and to support UCB’s business units in the launch of devices and non-drug solutions

Hervé started his career in the telecom industry and subsequently worked for pharma companies (Merck Serono, Ferring) and medical device companies (Medtronic, start-ups) in both Europe and US. Hervé defined and executed growth strategies and launched multiple medical devices, therapeutic indications and services. Recently, he developed and launched Integrated Care Pathway and Adherence solutions aiming at improving patient care and healthcare system efficiency through the integration of data, medical technology and value-added services for multiple therapies including Rheumatoid Arthritis, Epilepsy, Parkinson’s Disease (with both drug and implantable technologies), Endocrine Disorders, Chronic Neuropathic Pain, and Spinal Procedure.

Liz Murray

Liz Murray

Senior Director, Solution Design Team / Multichannel Centre of Excellence, EMEA, QuintilesIMS

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Liz leads the Multichannel Centre of Excellence (CoE) for EMEA within QuintilesIMS’ Integrated Engagement Services Business Unit, Regional Solutions Centre. The CoE is responsible for QuintilesIMS’ commercial multichannel strategy, development of new channel capabilities and thought leadership, as well as supporting client-related activities. Liz and her team lead proposition development, new channel capabilities and solution design.

Prior to joining Quintiles, Liz worked at Pfizer for 13 years in a variety of roles at a UK, Europe and global level, gaining experience in range of areas including sales, marketing and customer strategy.

Liz has an MBA from Manchester Business School.

Sarah Rickwood

Sarah Rickwood

Vice President, European Thought Leadership, QuintilesIMS

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Sarah Rickwood has 25 years’ experience as a consultant to the pharmaceutical industry. Having worked with most of the world’s leading pharmaceutical companies on issues in the US, Europe, Japan and leading emerging markets, she has a wide experience of international pharmaceutical industry issues. Prior to joining QuintilesIMS management consulting, Sarah worked in Accenture’s pharmaceutical strategy practice.

Sarah has played a key role in developing QuintilesIMS’ thought leadership offerings, which guide clients during the development and commercialisation of prescription medicines. In this capacity she has advised companies on the launch of products in many therapy areas and countries.

Sarah holds a degree in biochemistry from Oxford University.

Antigoni Voutsa

Antigoni Voutsa

Marketing Director South (Greece, Turkey, Romania, Bulgaria, Israel, Croatia, Slovenia, Cyprus), Lundbeck

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Antigoni Voutsa is a Marketing Director in Lundbeck, and has worked with the pharmaceutical industry for more than 20 years.

She manages and oversees strategic and tactical planning, execution, marketing training and more in the complex multicultural environment of Southeastern Europe, including Turkey and Israel.

Her greatest strengths are her creativity, passion for innovation, drive and leadership. She thrives when faced with challenges, particularly those that expand the company’s reach.

As a Marketing Director in Lundbeck, Antigoni has assembled a high performing marketing team, as well as supervised and managed successfully the challenge to design and implement 10 launches of company’s brands in the different countries of the region, within the limited time span, of less than 3 years.

Although she has attended various classes in marketing and business all the years she has been with the pharma industry, she strongly believes that her background in Engineering is a solid foundation for her analytical and process oriented thinking.

Ralph Lägel

Ralph Lägel

Senior Manager Healthcare Strategies Global Innovative Pharma, Pfizer

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Christine Dudenhoeffer

Christine Dudenhoeffer

Global Marketing Director OFEV/ VARGATEF, Boehringer Ingelheim

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Christine is a biochemist by training, has a PhD in virology and holds an MBA in International Business from Nanyang University in Singapore. Her professional career has been mainly in orphan diseases in multiple specialist disciplines. Integrating the patient network of physician, nurses, carers, patient organisation, family and all other caregivers is a key aspect of her orphan drug market model.

Paul Dixey

Paul Dixey

Multichannel Director, GSK

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Mathias Berg

Mathias Berg

Vice President Digital Experience & Solutions, Epsilon

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Mathias is a thought leader and experienced professional with a focus on Digital. He currently runs the digital transformation and technology consulting practice at Epsilon. This includes digital strategy, marketing technology consulting, and solution design of large-scale enterprise transformation engagements across multiple industries. He also helps clients to identify breakthrough opportunities for their brands and businesses leveraging global enterprise IT and Business solutions.

Prior to joining Epsilon, Mathias had several roles in digital enterprise sales and consulting, and he also led large-scale digital B2B and B2C programs on the corporate side. Mathias earned his Master’s degree in Business and Economics from the University of Mannheim, Germany.

Prof. Dr. Eric Schott

Prof. Dr. Eric Schott

CEO, Campana & Schott

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Prof. Dr. Eric Schott is a founder and managing director of the Campana & Schott group of companies with 280 employees at locations in Europe, the USA and Canada. He possesses more than 25 years of experience in (top) management consulting, and is a member of various expert and advisory committees. His specialty areas include managing complex change processes, particularly in the context of digital changes, and new forms of collaboration within and between companies. Eric Schott is the author of over 50 publications, and an honorary professor at the Technical University of Berlin.

Lars U Diemer

Lars U Diemer

Chief Executive Officer, agnitio

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Lars leads an ambitious global team working to connect, inform and empower healthcare stakeholders. He has served in numerous international roles in global technology companies prior to joining Agnitio.

Rebecca Joslin

Rebecca Joslin

Senior Director – Head Global Digital Engagement Strategy, Shire

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Mona Breivik

Mona Breivik

KAM Excellence Manager, Takeda AS

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Merete Ekmark

Merete Ekmark

Medical Advisor, Takeda AS

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Mike Bellis

Mike Bellis

Partner, Pen CX

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Mike’s personal alarm clock is to improve the health and wellbeing of people served by the Pharmaceutical and Life Science sectors.

Mike successfully pioneered the adoption of Customer Experience Management to address challenges commonly faced in these sectors, becoming the first pharma company executive globally to be awarded CCXP status.

Helping organisations to stop just talking about the development of customer value and enabling them to consistently deliver it through day-to-day operations is a challenge he loves to take on.

Richard Rowe

Richard Rowe

Head of Pharmacy and Professional Marketing, Johnson & Johnson

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Richard is a professional marketing executive with extensive experience gained through a variety of sales and marketing roles within the pharmaceutical, nutritional and OTC industries in both in local and global roles.

Currently as the Head of Professional Marketing, Northern Europe, for Johnson & Johnson (Consumer division) he is perfectly placed to blend his knowledge of the NHS and pharmaceutical channel with the latest pioneering marketing techniques that is employed by one the world’s largest CPG companies across a portfolio of some most loved brands in beauty, personal care and healthcare to both healthcare professionals and consumers.

Sebastian Kölsch

Sebastian Kölsch

Chief Solutions Officer, Anthill

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Sebastian has 20 years of digital and 11 years of pharma marketing expertise as a conceptual and strategic consultant to life science companies. Sebastian has been part of the WPP agency world when digital was still called “new media”, then later created his own consultancy around Closed Loop Marketing before joining Anthill where he is currently heading the delivery and digital excellence departments. His main focus is supporting organizations to manage and master digital transformations - and to partner on skills building, change management and identification of establishing Anthill as the fact expert of digital tactics.

Dr. António Pregueiro

Dr. António Pregueiro

Vice President of Life Sciences, HighPoint Solutions

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António is a Vice President of Life Sciences and Commercial Excellence solution lead in Europe. António’s experience spans both biotech and pharma, having worked in strategic marketing, commercial operations and analytics.

Most recently António was the head of a Gastroenterology business unit at Takeda, launching the IBD biologic Entyvio and before that was the head of the Business Operations and Implementation group for Europe and Canada. He received a double honors BSc in Genetics and Biochemistry from the University of Sheffield in the UK and a PhD in Genetics from Dartmouth in the US.

Jim O’Donoghue

Jim O’Donoghue

VP, S3 Connected Health

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Jim O’Donoghue is head of S3 Connected Health.  He has 30 years’ experience in designing and delivering innovative services and solutions across healthcare, consumer and communications sectors.

Over the past 12 years Jim and his team have designed digital patient support solutions for Pharma and Healthcare Providers that are available across 40 countries, including the largest telehealth program in the UK, and the largest chronic disease management program in Europe.

Jim serves a on the industry steering committee for the Applied Research Centre for Connected Health and served on the industry board for the UK “3 Million Lives” program.

Panos Spyrou

Panos Spyrou

Principal Consultant, infill healthcare communication

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Panos Spyrou is a Pharmaceutical Business Leader with 20+ years of experience in leading brands and cross-functional business teams at global and local level. He has held roles in global marketing as well as commercial operation managing brands portfolios in Oncology, Specialty Care and Primary Care in big pharma (J&J, Roche, Novartis & AstraZeneca), developing and executing portfolio strategies at both global and local level. Most recently he is consulting in Strategic Marketing focusing on Digital Marketing and Multichannel programs in collaboration with Infill Healthcare Communications. He is a committed promoter of innovation and the utilization of technology advancements for developing and executing integrated multichannel programs. Aiming at enhanced customer experience through their engagement with the brand he has led behavioral segmentation initiatives for Primary care brands as well as innovative patient initiatives related to early diagnosis and patient services for improving treatment outcomes.

Sanjiv Mody

Sanjiv Mody

Founder & CEO, PIXACORE

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Sanjiv has a 25-year track record of applying technology and innovation to drive businesses and brands forward. His leadership, experience, insights, vision, and innovative approach help his clients, partners, and staff realize measurable success. His expertise is providing tailored strategy and impactful solutions while accounting for success factors like business objectives, technology landscape, audience, and stakeholders. He has steered large organizations and multi-billion dollar brands to achieve greater efficiency and profitability by embracing and adapting technology to fit their needs.

Ben Voss

Ben Voss

CTO, PIXACORE

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As the chief architect for all things interactive, Ben combines his technical prowess, passion for new technology, and competitive drive to create solutions that are truly leading and cutting edge. From pushing the interactive envelope for live events to defining mobile best practices, Ben skillfully guides PIXACORE and its clients through market noise to create practical, effective, and innovative solutions.

Out of Industry Speakers

Adel Baraja

Adel Baraja

Director - Marketing and Public Relations, Volkswagen Group

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Adel Baraja has leveraged 17 years of consumer, product, brand and B2B marketing experience as a founder of multiple startups such as Scorch Hosting, GreenBox and Vitamin Office into his global marketing experience.

Besides brand building, making advertising more effective and digitalization drive, Adel also addresses different areas such as public profile, sales leads management, marketing automation and building the marketing infrastructure with more focus on consumer experience.

Prior to joining Volkswagen Group in 2014, Adel Baraja served at The Dow Chemical Company, STC and the German advertising agency Springer & Jacoby.

Sarah Sculpher

Sarah Sculpher

Chief Marketing Officer, Caesars Entertainment EMEA

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Sarah Sculpher is Group Marketing Director EMEA for Caesars Entertainment.

Sarah began her gaming career in 2002 as Brand Manager for the casino division of the Rank Group leading marketing efforts for the Grosvenor estate including all new casino openings.   Prior to joining Caesars Entertainment in 2013, Sarah gained international marketing experience outside the sector for several years as International Marketing Director for The Pentland Group on lifestyle brands such as Berghaus and Lacoste.

With experience gained working across multiple markets and channels she has particular expertise in developing group wide marketing strategies and ensuring they are effective within local market dynamics.

Julian Brewer

Julian Brewer

Head of Digital Marketing, Schroders

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Ali Parsa

Ali Parsa

CEO & Founder, Babylon Health

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Ali is an engineer, entrepreneur, and founder of babylon. babylon’s mission is to put an accessible and affordable health service into the hands of everyone on earth. Founded in January 2013 babylon has over 700k registered users globally. Prior to babylon, Ali founded Circle and built it to become Europe's largest partnership of clinicians, with £200m of revenue, 3,000 employees and a successful IPO. Ali was the recipient of the Royal Award for Young Entrepreneur of the year, Healthcare Entrepreneurial Achievement Award, named one of The Times 100 global people to watch, and HSJ’s 50 most influential people in healthcare.

Ian Golding

Ian Golding

UK Board Ambassador, Customer Experience Professionals Association

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A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

Graham Leask

Graham Leask

Associate Lecturer, Warwick University

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Originally trained as a Zoologist, Graham studied statistics and experimental design at Imperial College, London, before joining ICI as a research scientist with specific responsibility for field trials and statistics liaison.

Graham joined the Pharmaceutical Industry in 1982 where he spent 20 years in sales and marketing during which time he was head of the Pharmaceuticals division for Roche UK and Strategic Planning Director for Astra Pharmaceuticals; in which capacity he gained practical working experience in the world’s major pharmaceutical markets, including both the US and Japan. This experience led to an interest in healthcare reform, a subject on which he has published a number of articles and booklets.

Graham gained his PhD in “Competitive Strategy in the Pharmaceutical Industry” from Cranfield University. A member of the Economics and Strategy group at Aston University in Birmingham for 15 years Graham now actively researches the measurement and implications of strategic choice on corporate valuation, competitive position and return on investment, primarily, but not exclusively, within the Pharmaceutical and Healthcare industries. Research tempered by practical consulting experience gained in assisting a variety of companies to build value based strategies, measure their promotional effects, calculate return on investment and make rational strategic choices.

Graham’s main research interests centre upon strategic groups and how to measure strategy with the measurement of ROI on strategic and promotional activities a particular speciality. In 2012 Graham won the West Midlands Medilink Award for work with Kimal Plc and in 2013 the industry award (BOBI) for commercial analysis/SFE for work with MSD.

Key current interests are the optimal choice of promotional investment, the measurement of adherence and advanced segmentation techniques.

Gaetano Mecenero

Gaetano Mecenero

Head Content Marketing, Strategy & Projects, AXA Switzerland

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Gaetano Mecenero, digital change evangelist at heart, is responsible for content marketing strategy & projects at AXA Switzerland. He also works as a lecturer at Zurich University of Applied Sciences.

All Speakers

Josef Bednarik

Josef Bednarik

Chief Marketing Officer – Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia, Eli Lilly & Co.

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More information coming soon...

Olivier Gryson

Olivier Gryson

Head of Digital Marketing, Servier

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Olivier Gryson is doctor in pharmacy with a MS in computer science applied to biology. He’s head of digital marketing at Servier and has a track-record of hundreds of global and local digital projects in both mature and emerging markets. Olivier is lecturer in international general and medical events. He is also lecturer at the university of pharmacy (Paris XI) and medicine (Paris VI). He’s guest writer in French media. He is board member of the club e-health of the CEPS think tank.

Florent Edouard

Florent Edouard

Head of Global Analytics and Intelligence, Respiratory, AstraZeneca

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After a successful career start in a French Bank (CDC) front office support, Florent left finance business to launch and sell Areks, consulting and training start-up company based in Paris, New York and Kobe. Working for multiple pharmaceutical companies. Florent and his partners developed the business through Entrepreneurial spirit and innovation excellence.

After completing the company sale to IMS-Health, Florent Joined AstraZeneca to launch the SFE Academy, creating Commercial excellence Guidelines, the Global Commercial Analytic center, and implementing them across all AZ markets. Then Florent picked up the challenge to define and implement the Global AstraZeneca CRM strategy.

Upon completion of this mission, Florent moved to Japan in 2013 to become Commercial Excellence and IT VP, role in which his accumulated experience in sales and marketing best practices allowed him to significantly uplift the capabilities and performance of the local teams and underpins the strong business performance. Since January 2016, Florent is additionally leading the GI-RIA franchise for AZ Japan, contributing significantly to AZKK growth achievements and sales delivery over 1 Billion USD.

Filipe Novais

Filipe Novais

General Manager, Astellas Pharma Portugal

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More information coming soon...

Betul Susamis Unaran

Betul Susamis Unaran

Global Head of Digital, Ferring Pharmaceuticals

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Carsten Grandke

Carsten Grandke

Lead Centre of Excellence Multichannel Marketing, Teva

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Carsten is an information architect by education, a customer advocate by passion and a complexity tamer by experience. On the internet since the early 90s, he made his way from “creating killer websites” to multichannel-microinteractions.  By chance his path led him into pharma in 2009 and since then he evangelises to remodel marketing & sales there bit by bit.

Philipp Maerz

Philipp Maerz

Chief Operating Officer, Allergopharma, a business of Merck

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After a start in consulting and a sidestep into the private equity world with GE Capital's strategic equity team, Philipp joined Merck in Darmstadt in 2009. In early 2013 Merck took over the Allergopharma management responsibilities from the founder and Philipp joined the Allergopharma leadership team. Since then Philipp has been a driver of the fundamental transformation process at Allergopharma. Initially he successfully developed the international business in Europe and Asia as well as the BD & Strategy function. Since 2016 Philipp is responsible for the global commercial operations of Allergopharma, including sales & marketing teams at the headquarter and locally in seven countries, commercial excellence and customer service. Recently Philipp and his team set sails to radically transform the commercial organization in Allergopharma's core market, Germany.

Adam Higgins

Adam Higgins

Sr. Director, Global Digital Innovation Group, AstraZeneca

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Jan Van der Merwe

Jan Van der Merwe

Project Lead - The Angels Initiative, Boehringer Ingelheim

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In December 2013 a close family member of Jan’s suffered a stroke. She arrived at the hospital around 30 minutes after the onset of symptoms but was not given any therapy. 7 Hours later a nurse in the hospital decided to request the first CT scan as her symptoms were not improving. The scan showed a massive stroke but due to the loss of time no acute treatment could be given. As a result a dynamic school principle and her family lost the life they knew before. The experience of the months and years that followed and the knowledge that the outcome could have been very different had the patient received the appropriate therapy, motivated him to find a way to improve acute stroke care in his home country South Africa – the idea for the Angels Initiative was born. After his transfer to the German head office in Ingelheim, Jan and Thomas Fischer (who shared in his goal of improving stroke care) formally started the Angels Initiative as it is known today.

Jan started his formal education after school with a Bachelor Degree in Human Movement Sciences. After that he also completed a Bachelor Degree in Business Administration with Marketing as specialization and later a MBA with the Henley Business School.

Jan has 15 years of Pharmaceutical experience in various positions in South Africa and in Germany.

As the project lead for the Angels Initiative he is dedicated to do whatever it takes to change the face of acute stroke treatment in the world so that others don’t have to suffer the same preventable fate as his family member.

Steve Mason

Steve Mason

Multichannel & Marketing Cloud Expert, Salesforce

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Hervé Dumas

Hervé Dumas

Patient Care Solutions Lead, UCB

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Hervé has nineteen years of experience in the health care industry with expertise in defining and executing growth strategies and in launching new therapeutic indications and products.

Hervé currently works at UCB as Patients Care Solution Lead within the Strategic Marketing Group. In his role, Hervé is providing strategic guidance on novel non-drug solutions acquisition, development and their integration in overall patients care pathway. Hervé is also in charge of establishing UCB’s framework for non-drug solutions go to market strategies and marketing input in development phases and to support UCB’s business units in the launch of devices and non-drug solutions

Hervé started his career in the telecom industry and subsequently worked for pharma companies (Merck Serono, Ferring) and medical device companies (Medtronic, start-ups) in both Europe and US. Hervé defined and executed growth strategies and launched multiple medical devices, therapeutic indications and services. Recently, he developed and launched Integrated Care Pathway and Adherence solutions aiming at improving patient care and healthcare system efficiency through the integration of data, medical technology and value-added services for multiple therapies including Rheumatoid Arthritis, Epilepsy, Parkinson’s Disease (with both drug and implantable technologies), Endocrine Disorders, Chronic Neuropathic Pain, and Spinal Procedure.

Liz Murray

Liz Murray

Senior Director, Solution Design Team / Multichannel Centre of Excellence, EMEA, QuintilesIMS

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Liz leads the Multichannel Centre of Excellence (CoE) for EMEA within QuintilesIMS’ Integrated Engagement Services Business Unit, Regional Solutions Centre. The CoE is responsible for QuintilesIMS’ commercial multichannel strategy, development of new channel capabilities and thought leadership, as well as supporting client-related activities. Liz and her team lead proposition development, new channel capabilities and solution design.

Prior to joining Quintiles, Liz worked at Pfizer for 13 years in a variety of roles at a UK, Europe and global level, gaining experience in range of areas including sales, marketing and customer strategy.

Liz has an MBA from Manchester Business School.

Sarah Rickwood

Sarah Rickwood

Vice President, European Thought Leadership, QuintilesIMS

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Sarah Rickwood has 25 years’ experience as a consultant to the pharmaceutical industry. Having worked with most of the world’s leading pharmaceutical companies on issues in the US, Europe, Japan and leading emerging markets, she has a wide experience of international pharmaceutical industry issues. Prior to joining QuintilesIMS management consulting, Sarah worked in Accenture’s pharmaceutical strategy practice.

Sarah has played a key role in developing QuintilesIMS’ thought leadership offerings, which guide clients during the development and commercialisation of prescription medicines. In this capacity she has advised companies on the launch of products in many therapy areas and countries.

Sarah holds a degree in biochemistry from Oxford University.

Antigoni Voutsa

Antigoni Voutsa

Marketing Director South (Greece, Turkey, Romania, Bulgaria, Israel, Croatia, Slovenia, Cyprus), Lundbeck

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Antigoni Voutsa is a Marketing Director in Lundbeck, and has worked with the pharmaceutical industry for more than 20 years.

She manages and oversees strategic and tactical planning, execution, marketing training and more in the complex multicultural environment of Southeastern Europe, including Turkey and Israel.

Her greatest strengths are her creativity, passion for innovation, drive and leadership. She thrives when faced with challenges, particularly those that expand the company’s reach.

As a Marketing Director in Lundbeck, Antigoni has assembled a high performing marketing team, as well as supervised and managed successfully the challenge to design and implement 10 launches of company’s brands in the different countries of the region, within the limited time span, of less than 3 years.

Although she has attended various classes in marketing and business all the years she has been with the pharma industry, she strongly believes that her background in Engineering is a solid foundation for her analytical and process oriented thinking.

Ralph Lägel

Ralph Lägel

Senior Manager Healthcare Strategies Global Innovative Pharma, Pfizer

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Christine Dudenhoeffer

Christine Dudenhoeffer

Global Marketing Director OFEV/ VARGATEF, Boehringer Ingelheim

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Christine is a biochemist by training, has a PhD in virology and holds an MBA in International Business from Nanyang University in Singapore. Her professional career has been mainly in orphan diseases in multiple specialist disciplines. Integrating the patient network of physician, nurses, carers, patient organisation, family and all other caregivers is a key aspect of her orphan drug market model.

Paul Dixey

Paul Dixey

Multichannel Director, GSK

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More information coming soon...

Mathias Berg

Mathias Berg

Vice President Digital Experience & Solutions, Epsilon

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Mathias is a thought leader and experienced professional with a focus on Digital. He currently runs the digital transformation and technology consulting practice at Epsilon. This includes digital strategy, marketing technology consulting, and solution design of large-scale enterprise transformation engagements across multiple industries. He also helps clients to identify breakthrough opportunities for their brands and businesses leveraging global enterprise IT and Business solutions.

Prior to joining Epsilon, Mathias had several roles in digital enterprise sales and consulting, and he also led large-scale digital B2B and B2C programs on the corporate side. Mathias earned his Master’s degree in Business and Economics from the University of Mannheim, Germany.

Prof. Dr. Eric Schott

Prof. Dr. Eric Schott

CEO, Campana & Schott

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Prof. Dr. Eric Schott is a founder and managing director of the Campana & Schott group of companies with 280 employees at locations in Europe, the USA and Canada. He possesses more than 25 years of experience in (top) management consulting, and is a member of various expert and advisory committees. His specialty areas include managing complex change processes, particularly in the context of digital changes, and new forms of collaboration within and between companies. Eric Schott is the author of over 50 publications, and an honorary professor at the Technical University of Berlin.

Lars U Diemer

Lars U Diemer

Chief Executive Officer, agnitio

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Lars leads an ambitious global team working to connect, inform and empower healthcare stakeholders. He has served in numerous international roles in global technology companies prior to joining Agnitio.

Rebecca Joslin

Rebecca Joslin

Senior Director – Head Global Digital Engagement Strategy, Shire

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More information coming soon...

Mona Breivik

Mona Breivik

KAM Excellence Manager, Takeda AS

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More information coming soon...

Merete Ekmark

Merete Ekmark

Medical Advisor, Takeda AS

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More information coming soon...

Mike Bellis

Mike Bellis

Partner, Pen CX

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Mike’s personal alarm clock is to improve the health and wellbeing of people served by the Pharmaceutical and Life Science sectors.

Mike successfully pioneered the adoption of Customer Experience Management to address challenges commonly faced in these sectors, becoming the first pharma company executive globally to be awarded CCXP status.

Helping organisations to stop just talking about the development of customer value and enabling them to consistently deliver it through day-to-day operations is a challenge he loves to take on.

Richard Rowe

Richard Rowe

Head of Pharmacy and Professional Marketing, Johnson & Johnson

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Richard is a professional marketing executive with extensive experience gained through a variety of sales and marketing roles within the pharmaceutical, nutritional and OTC industries in both in local and global roles.

Currently as the Head of Professional Marketing, Northern Europe, for Johnson & Johnson (Consumer division) he is perfectly placed to blend his knowledge of the NHS and pharmaceutical channel with the latest pioneering marketing techniques that is employed by one the world’s largest CPG companies across a portfolio of some most loved brands in beauty, personal care and healthcare to both healthcare professionals and consumers.

Sebastian Kölsch

Sebastian Kölsch

Chief Solutions Officer, Anthill

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Sebastian has 20 years of digital and 11 years of pharma marketing expertise as a conceptual and strategic consultant to life science companies. Sebastian has been part of the WPP agency world when digital was still called “new media”, then later created his own consultancy around Closed Loop Marketing before joining Anthill where he is currently heading the delivery and digital excellence departments. His main focus is supporting organizations to manage and master digital transformations - and to partner on skills building, change management and identification of establishing Anthill as the fact expert of digital tactics.

Dr. António Pregueiro

Dr. António Pregueiro

Vice President of Life Sciences, HighPoint Solutions

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António is a Vice President of Life Sciences and Commercial Excellence solution lead in Europe. António’s experience spans both biotech and pharma, having worked in strategic marketing, commercial operations and analytics.

Most recently António was the head of a Gastroenterology business unit at Takeda, launching the IBD biologic Entyvio and before that was the head of the Business Operations and Implementation group for Europe and Canada. He received a double honors BSc in Genetics and Biochemistry from the University of Sheffield in the UK and a PhD in Genetics from Dartmouth in the US.

Jim O’Donoghue

Jim O’Donoghue

VP, S3 Connected Health

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Jim O’Donoghue is head of S3 Connected Health.  He has 30 years’ experience in designing and delivering innovative services and solutions across healthcare, consumer and communications sectors.

Over the past 12 years Jim and his team have designed digital patient support solutions for Pharma and Healthcare Providers that are available across 40 countries, including the largest telehealth program in the UK, and the largest chronic disease management program in Europe.

Jim serves a on the industry steering committee for the Applied Research Centre for Connected Health and served on the industry board for the UK “3 Million Lives” program.

Panos Spyrou

Panos Spyrou

Principal Consultant, infill healthcare communication

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Panos Spyrou is a Pharmaceutical Business Leader with 20+ years of experience in leading brands and cross-functional business teams at global and local level. He has held roles in global marketing as well as commercial operation managing brands portfolios in Oncology, Specialty Care and Primary Care in big pharma (J&J, Roche, Novartis & AstraZeneca), developing and executing portfolio strategies at both global and local level. Most recently he is consulting in Strategic Marketing focusing on Digital Marketing and Multichannel programs in collaboration with Infill Healthcare Communications. He is a committed promoter of innovation and the utilization of technology advancements for developing and executing integrated multichannel programs. Aiming at enhanced customer experience through their engagement with the brand he has led behavioral segmentation initiatives for Primary care brands as well as innovative patient initiatives related to early diagnosis and patient services for improving treatment outcomes.

Sanjiv Mody

Sanjiv Mody

Founder & CEO, PIXACORE

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Sanjiv has a 25-year track record of applying technology and innovation to drive businesses and brands forward. His leadership, experience, insights, vision, and innovative approach help his clients, partners, and staff realize measurable success. His expertise is providing tailored strategy and impactful solutions while accounting for success factors like business objectives, technology landscape, audience, and stakeholders. He has steered large organizations and multi-billion dollar brands to achieve greater efficiency and profitability by embracing and adapting technology to fit their needs.

Ben Voss

Ben Voss

CTO, PIXACORE

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As the chief architect for all things interactive, Ben combines his technical prowess, passion for new technology, and competitive drive to create solutions that are truly leading and cutting edge. From pushing the interactive envelope for live events to defining mobile best practices, Ben skillfully guides PIXACORE and its clients through market noise to create practical, effective, and innovative solutions.

Adel Baraja

Adel Baraja

Director - Marketing and Public Relations, Volkswagen Group

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Adel Baraja has leveraged 17 years of consumer, product, brand and B2B marketing experience as a founder of multiple startups such as Scorch Hosting, GreenBox and Vitamin Office into his global marketing experience.

Besides brand building, making advertising more effective and digitalization drive, Adel also addresses different areas such as public profile, sales leads management, marketing automation and building the marketing infrastructure with more focus on consumer experience.

Prior to joining Volkswagen Group in 2014, Adel Baraja served at The Dow Chemical Company, STC and the German advertising agency Springer & Jacoby.

Sarah Sculpher

Sarah Sculpher

Chief Marketing Officer, Caesars Entertainment EMEA

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Sarah Sculpher is Group Marketing Director EMEA for Caesars Entertainment.

Sarah began her gaming career in 2002 as Brand Manager for the casino division of the Rank Group leading marketing efforts for the Grosvenor estate including all new casino openings.   Prior to joining Caesars Entertainment in 2013, Sarah gained international marketing experience outside the sector for several years as International Marketing Director for The Pentland Group on lifestyle brands such as Berghaus and Lacoste.

With experience gained working across multiple markets and channels she has particular expertise in developing group wide marketing strategies and ensuring they are effective within local market dynamics.

Julian Brewer

Julian Brewer

Head of Digital Marketing, Schroders

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More information coming soon...

Ali Parsa

Ali Parsa

CEO & Founder, Babylon Health

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Ali is an engineer, entrepreneur, and founder of babylon. babylon’s mission is to put an accessible and affordable health service into the hands of everyone on earth. Founded in January 2013 babylon has over 700k registered users globally. Prior to babylon, Ali founded Circle and built it to become Europe's largest partnership of clinicians, with £200m of revenue, 3,000 employees and a successful IPO. Ali was the recipient of the Royal Award for Young Entrepreneur of the year, Healthcare Entrepreneurial Achievement Award, named one of The Times 100 global people to watch, and HSJ’s 50 most influential people in healthcare.

Ian Golding

Ian Golding

UK Board Ambassador, Customer Experience Professionals Association

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A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

Graham Leask

Graham Leask

Associate Lecturer, Warwick University

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Originally trained as a Zoologist, Graham studied statistics and experimental design at Imperial College, London, before joining ICI as a research scientist with specific responsibility for field trials and statistics liaison.

Graham joined the Pharmaceutical Industry in 1982 where he spent 20 years in sales and marketing during which time he was head of the Pharmaceuticals division for Roche UK and Strategic Planning Director for Astra Pharmaceuticals; in which capacity he gained practical working experience in the world’s major pharmaceutical markets, including both the US and Japan. This experience led to an interest in healthcare reform, a subject on which he has published a number of articles and booklets.

Graham gained his PhD in “Competitive Strategy in the Pharmaceutical Industry” from Cranfield University. A member of the Economics and Strategy group at Aston University in Birmingham for 15 years Graham now actively researches the measurement and implications of strategic choice on corporate valuation, competitive position and return on investment, primarily, but not exclusively, within the Pharmaceutical and Healthcare industries. Research tempered by practical consulting experience gained in assisting a variety of companies to build value based strategies, measure their promotional effects, calculate return on investment and make rational strategic choices.

Graham’s main research interests centre upon strategic groups and how to measure strategy with the measurement of ROI on strategic and promotional activities a particular speciality. In 2012 Graham won the West Midlands Medilink Award for work with Kimal Plc and in 2013 the industry award (BOBI) for commercial analysis/SFE for work with MSD.

Key current interests are the optimal choice of promotional investment, the measurement of adherence and advanced segmentation techniques.

Gaetano Mecenero

Gaetano Mecenero

Head Content Marketing, Strategy & Projects, AXA Switzerland

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Gaetano Mecenero, digital change evangelist at heart, is responsible for content marketing strategy & projects at AXA Switzerland. He also works as a lecturer at Zurich University of Applied Sciences.

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