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2017 Conference Agenda

This year’s agenda focussed on the key issues affecting marketer’s in 2017 and beyond. We brought together leading marketing minds in Pharma and further afield.


07:00 - 08:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
08:20 - 08:30
Chairman Opening

eyeforpharma Paul Simms Chairman eyeforpharma

08:30 - 09:00
How Servier enriched its CNS portfolio with a breakthrough digital stand-alone therapy
  • Servier has become one of the first pharma companies to commercialize a digital program of psychotherapy called ‘Deprexis’
  • Understand how to overcome initial resistance from HCPs regarding disruptive digital innovation
  • See a live demonstration of the software

Servier Olivier Gryson Head of Digital Marketing Servier

09:00 - 09:30
Achieving excellence in customer engagement: a view from the front line
  • A Lens for looking at customer engagement in Life Sciences today
  • A Focus on learnings from best practice case studies in customer engagement
  • A Vision of the future for life sciences engagement

QuintilesIMS Nicola Hall VP Technology, Services and Real World Insights QuintilesIMS

09:30 - 10:00
The transformation of Allergopharma’s marketing & sales efforts from a customer-generic to customer specific approach
  • Hear about how Philipp Maerz took over the commercial leadership at Allergopharma and completely rejuvenated the company culture by bringing the focus back to the customer
  • Discover how Allergopharma went back to basics, conducting grassroots market research to better understand, and therefore serve, their customer’s individual needs
  • Hear about the pathway that helped to fundamentally transform the commercial functions in Allergopharma’s core market Germany

Allergropharma, a Business of Merck Philipp Maerz Chief Operating Officer Allergropharma, a Business of Merck

10:00 - 10:40
EXHIBITION & NETWORKING COFFEE BREAK
Multichannel & CX Mastery
Digital as the Ultimate Enabler
10:40 - 10:45
Chairman Opening

PenCX Mike Bellis Lead Multichannel Management CoE PenCX

10:45 - 11:15
Use advanced segmentation to build strong market share in a competitive environment
  • Put yourself in their shoes: discover the three processes by which customers choose to use and become advocates for your product.
  • Learn about creative approaches to identify viable reachable segments that align with customer value and their changing priorities.
  • Measure the value of your segments and shape promotion to optimise your results.

Warwick University Graham Leask Lecturer in Strategy Warwick University

Takeda Nordics Case Study: how to leverage Real World Data to bolster customer value propositions
  • Hear about how Takeda worked with the high quality registries in the Nordics to enable their HCP customers to improve their knowledge on what kind of treatment that is beneficial for patients
  • Learn about the visualization tools Takeda implemented to help their customers keep track of treatment costs and results

Takeda Mona Breivik KAM Excellence Manager Takeda

Takeda Merete Ekmark Medical Advisor Takeda

11:15 - 11:45
"Our best experience anywhere becomes our expectation everywhere"
  • Discover why this concept is so important
  • Understand that personal experience drives expectation - regardless of industry
  • Find out what can be done to raise experience standards

Salesforce Steve Mason Multichannel & Marketing Cloud Expert Salesforce

GSK Adam Hurst Director, Digital, Marketing & Communications GSK

VR, AR & MR: The Reality Behind Alternative Realities
  • Hype vs. reality…VR/AR/MR use cases
  • How to plan, design, produce and measure your next initiative
  • Case study of a successful VR program

Pixacore Sanjiv Mody Founder & CEO Pixacore

Pixacore Ben Voss CTO Pixacore

11:45 - 12:15
Use a superior understanding of the patient journey to craft better insights for your marketing messages
  • Ensure every interaction the patient has with your brand, through the website or other marketing materials, is tailored to fit their unique patient experience
  • Cater for the needs of multi-language and multi-cultural information in different countries/ languages

Boehringer-Ingelheim Christine Dudenhoffer Global Marketing Director Boehringer-Ingelheim

Digital Innovation to Impact Healthcare
  • Understand how innovative digital solutions can transform customer journeys and enable personalization through big data, genomics and wearables
  • Learn how working with the right partner can deliver completely unique experiences through digital
  • Explore how digital innovation can be enabled across the company

Ferring Pharmaceuticals Betul Susamis Unaran Global Head of Digital Ferring Pharmaceuticals

12:15 - 12:55
Panel: Avoid ‘multichannel 1.0’: simply ‘shouting louder’ across multiple channels.
  • Redress the balance towards the customer by providing educational content in whatever format he/she prefers
  • Move beyond channel selection, go from a push to a pull relationship and inspire customers to seek pharma information as a credible source

Moderator: Pen CX Mike Bellis Partner Pen CX

UCB Kenza Seddik Patient Experience & Value Lead, Global, Patient Experience and Value Mission UCB

AbbVie Vanessa Braganza Strategic Marketing and Digital Leader, AbbVie

Takeda Hannelore Grams Head of Digital Excellence Europe and Canada Takeda

Become more nimble and programmatic with greater use of marketing automation
  • Learn about the role of technology: the big enabler in marketing automation
  • Use analytics to segment to the nth degree: overhaul your CRM with better integration of customer types and more personalisation

Moderator: MultiMinds Siegert Dierickx Managing Partner MultiMinds

Caesars Entertainment EMEA Sarah Sculpher Chief Marketing Officer Caesars Entertainment EMEA

Schroders Julian Brewer Head of Digital Marketing Schroders

Roche Luigi Capani Head of Business Excellence Roche

12:55 - 13:55
EXHIBITION & NETWORKING LUNCH BREAK
13:55 - 14:25
Traditional Pharma Marketing is Broken. Time to start again!
  • Understand that customer’s expectations are shaped by their marketing and consumer experience outside of the pharma industry
  • An in-depth look at how pharma needs to react to these rising benchmarks in order to keep up, and create a positive customer experience

TEVA Carsten Grandke Lead Multichannel Management CoE TEVA

LEO Innovation Lab: being disruptive from within
  • Hear how LEO Innovation lab growth hacks their way to better patient insights leveraging innovative new solutions incl. communities, apps, computer vision and AI.
  • Case Study: Find out how PsoHappy and Flaym surfaces insights into the lives of people living with psoriasis and sheds light on potential new solutions

LEO Innovation Lab Morten Remmer Chief Growth Officer LEO Innovation Lab

14:25 - 14:55
Playing your ACE – Accelerated Consumer Expectations and How to Meet Them
  • Learn how to overcome the challenges of a multichannel world; as well as taking advantage of the many opportunities
  • Understand three key expectations of today’s consumers, and how these translate to physician needs in an age of accelerations
  • Gain practical insights into the types of content and experience that can deliver measurable cut-through and impact

inVentiv health Europe Alex Brock Head of Digital inVentiv health Europe

Adapt or die: ensure your company is set up for the fast pace of technological change at the core of your business and processes
  • Embrace a different mindset; as well as the processes and methodologies to be able to digest all the changes happening outside the industry
  • Learn how bring external innovators, such as technology companies and start-ups, into the fold

Campana & Schott Prof. Dr. Eric Schott CEO Campana & Schott

16:00 - 16:30
EXHIBITION & NETWORKING COFFEE BREAK
16:30 - 17:00
Use digital to enhance Patient Support Programs: improving patient experience and engagement
  • Understand the importance of Service Design in addressing patient and brand needs
  • Use digital to deliver therapy specific behavior change models ensuring support is specific to each patients’ circumstance
  • Move from an episodic to a continuous patient support model

S3 Connected Health Jim O’Donoghue VP S3 Connected Health

Physician’s Perspective on Omnichannel
  • Dynamic progress in digital technology changes the way HCPs work.
  • One day from a HCPs working life – When and how we can interact?
  • The role of omnichannel solutions in keeping both sides engaged.

Connectmedica Michael Komorniczak Global Sales and Marketing Director Connectmedica

Company_Name Slawomir Chomik M.D. Institute of Cardiology

17:00 - 17:40
PANEL: Content is (still) king
  • How can content produced by pharma companies be relevant when competing with other information hubs
  • Invest in tailored, useful and educational material to support your brand positioning for both physicians and patients
  • Understand how change in mind-set from pharma to publisher can unlock the potential to pharma becoming a core information hub

GSK Paul Dixey Global Multichannel Marketing Director- Vaccines Franchise Partner GSK

AXA Winterthur Gaetano Mecenero Head Content Marketing, Strategy & Projects AXA Winterthur

Out of Industry Case Study Volkswagen Group Saudi Arabia: Consumer Behaviour Marketing. An exemplary user journey of a personalized digital experience
  • Learn how VW implement real time reactions to customer interactions online can help develop customer engagement
  • Understand how data from online customer engagement can be used to develop high-level targeting to get the customer to that desired end-point

Volkswagen Group Saudi Arabia Adel Baraja Marketing Consultant. Former Director - Marketing and Public Relations Volkswagen Group

17:40 - 19:00
EXHIBITION & NETWORKING DRINKS RECEPTION
08:00 - 08:55
REGISTRATION, EXHIBITION & WELCOME COFFEE
08:55 - 09:00
Chairman Opening

PenCX Mike Bellis Lead Multichannel Management CoE PenCX

Customer Experience and Engagement
Disruptive Innovation (and the constructive opportunity)
09:00 - 09:30
The collaborative mind-set: How you can really have a lasting impact on a disease by building a more holistic solution with partners
  • Hear about how the Angels Initiative is working together with societies and HCP’s to change the face of acute stroke care
  • We may all be patient centric but we have learned the hard way that healthcare problems are rarely solved with a single solution, digital or analogue – Boehringer have more than 30 standalone solutions developed in partnership, and they’re not done yet
  • Become the ultimate partner: Boehringer have experienced the tremendous value that industry can bring over and above what the medical community could ever achieve on their own

Boehringer-Ingelheim Jan Van der Merwe Project Lead- The Angela Initiatives Boehringer-Ingelheim

The inevitable trends that will make healthcare accessible and affordable for everyone on earth

Today, everyone has near equal access to everything that is digital. The same may soon be happening to healthcare, and these trends show why:

  • Diagnostics is improving at double the rate of Moore’s Law
  • Information is free and getting smarter
  • Smartphones and “the internet of everything” will create a global channel of healthcare delivery
  • Intervention will be unrecognisable

Babylon Health Umang Patel Clinical Director Babylon Health

AstraZeneca Adam Higgins Senior Director- Global Digital Innovation Group AstraZeneca

09:30 - 10:00
Data-driven communications: how digital technology enhances your customer interactions and delivers commercial benefit
  • Explore how digital solutions can support the changing customer/stakeholder landscape
  • See real-life examples of how digital transforms customer relationships
  • Learn how value-adding digital services can optimise commercial opportunities

Agnitio Lars U. Diemer Chief Executive Officer agnitio

Digital transformation: Separate the hype from the fact of digital tactics
  • Understand what works for one company, market or brand won’t necessarily work for yours
  • Discover the ingredients for a successful digital transformation roadmap that will help you leapfrog any deficiencies in digital maturity
  • Learn how to select and combine the elements into a digital recipe that works for you

Anthill Sebastian Kölsch Chief Solutions Officer Anthill

10:00 - 10:30
Listen to the patient, they are after all depending on you
  • Use a superior understanding of the patient journey to craft better insights for your marketing messages
  • Understand that this is the new point of differentiation, beyond traditional brand planning

Shire Rebecca Joslin Senior Director- Head Global Digital Engagement Strategy Shire

Connected Technologies: Can they help build sustainable differentiation for your product?
  • Understand how interactions between drug delivery devices and connected objects such as sensors, mobile phones and wearables are essential for driving patient behaviour
  • How can the Internet of Things (IoT) transform patient care while at the same time generate new type of real world data that could help personalizing care for patients?

UCB Hervé Dumas Director, Patient Care Solutions Lead UCB

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:40
PANEL: Recognise that customer experience is not about excessive levels of service but a consistent approach to reliable, honest and useful communication
  • Develop a straightforward approach that allows you to build and measure both trust and loyalty
  • Adapt your communication strategy depending on the different needs and personalities of your customers

Moderator: Customer Experience Professionals Association Ian Golding UK Board Ambassador Customer Experience Professionals Association

UCB Sandrine Piotelat Senior Director, Head of Patient Experience & Ecosystem Value Program UCB

Sanofi Virve Mänty Head of Marketing GEM/ NOBA, Sanofi

J&J Richard Rowe Head of Professional & Pharmacy Marketing J&J

Out of Industry Case Study: Hear how the French group La Poste have transitioned from an industrial – digital service based company, building on their most important assets of trust, confidence and proximity
  • Hear about how La Poste used their trusted brand and reputation to branch into new industries such as healthcare
  • Discover how La Poste has become the most modern postal service in the world, with it’s use of big data, increasing investment in IoT and collaboration with over 100 tech start-ups
  • Find out how all of this enables La Poste to bring itself much closer to their customers

La Poste David de Amorim Directeur Innovation La Poste

11:40 - 12:10
Pharma's future customer facing team: Commercial evolution and the survival of the fittest
    • Be aware that customer needs are creating demand for new team structures & roles
    • Get the insight into how sales reps see their own role evolving in the future
    • Discover how can digital approaches are supporting the evolution of F2F interactions

QuintilesIMS Sarah Rickwood Vice President, European Thought Leadership QuintilesIMS

Crowdsourced Insights: The stark reality of good marketing gone bad
  • The shocking truth into non-compliance of marketing & promotional activity in pharmacies... and what to do about it!
  • We reveal how how real-time insights are being used by marketers to measure, analyse and increase revenues.
  • Also, in data collected exclusively for eyeforpharma, we reveal the top brands most recommended by pharmacists

BeMyEye Daniel Reilly VP, Sales BeMyEye

12:10 - 13:10
Lunch
13:10 - 13:40
Exceed our (and customer) expectations aligning our sales, marketing, market access and medical for a synchronised strategy
  • Find out how Roche is collaborating with all areas of the business to ensure working is truly cross-functional organisation and understand the added value of all interactions
  • Discover if a new commercial model can actually provide tangible improvements in brand performance
  • Ensure the right enablers are in place to excel your customer engagement strategy both now and in the future

Roche Luigi Capani Head of Business Excellence Roche

13:40 - 14:10
Understand how consumer expectations are changing in a digital world and how to apply a consumer mindset to professional marketing
  • Understand how external influences are impacting the way a HCP works; and how your marketing needs to adapt accordingly to provide real value
  • J&J will share some surprising revelations from their digital metrics about how HCP’s today prefer to consume their media
  • Look at the different tools and techniques you can use to build a real value proposition for your customers

J&J Richard Rowe Head of Professional & Pharmacy Marketing J&J

14:10 - 14:40
How Astellas Pharma Portugal improved patient and physician awareness and knowledge of a commonly mistreated illness to improve quality of life and access to medicines
  • Hear how, where there is misunderstanding and miseducation around an illness, a traditional commercial, promotional approach is insufficient as physicians are not confident in diagnosing it
  • Hear about new technologies that allow you to provide HCPs with the information they need, in a format that works around their demanding schedules

Astellas Filipe Novais General Manager Astellas

14:40 - 15:10
Global vs. Local – How to adapt strategy to ensure maximum engagement
  • Perform ambitious changes at global/HQ level whilst still maintaining regional and local flexibility in delivery.
  • Identify and adapt your multichannel strategy to different geographies and technologies
  • Find out how Eli Lilly has created a flexible marketing campaign for differing customer behaviours and expectations

Eli Lilly & Co. Josef Bednarik Chief Marketing Officer- Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia Eli Lilly & Co.

15:10
END OF CONFERENCE
07:00 - 08:20
REGISTRATION, EXHIBITION & WELCOME COFFEE
08:20 - 08:30
Chairman Opening

eyeforpharma Paul Simms Chairman eyeforpharma

08:30 - 09:00
How Servier enriched its CNS portfolio with a breakthrough digital stand-alone therapy
  • Servier has become one of the first pharma companies to commercialize a digital program of psychotherapy called ‘Deprexis’
  • Understand how to overcome initial resistance from HCPs regarding disruptive digital innovation
  • See a live demonstration of the software

Servier Olivier Gryson Head of Digital Marketing Servier

09:00 - 09:30
Achieving excellence in customer engagement: a view from the front line
  • A Lens for looking at customer engagement in Life Sciences today
  • A Focus on learnings from best practice case studies in customer engagement
  • A Vision of the future for life sciences engagement

QuintilesIMS Nicola Hall VP Technology, Services and Real World Insights QuintilesIMS

09:30 - 10:00
The transformation of Allergopharma’s marketing & sales efforts from a customer-generic to customer specific approach
  • Hear about how Philipp Maerz took over the commercial leadership at Allergopharma and completely rejuvenated the company culture by bringing the focus back to the customer
  • Discover how Allergopharma went back to basics, conducting grassroots market research to better understand, and therefore serve, their customer’s individual needs
  • Hear about the pathway that helped to fundamentally transform the commercial functions in Allergopharma’s core market Germany

Allergropharma, a Business of Merck Philipp Maerz Chief Operating Officer Allergropharma, a Business of Merck

10:00 - 10:40
EXHIBITION & NETWORKING COFFEE BREAK
Multichannel & CX Mastery
Digital as the Ultimate Enabler
10:40 - 10:45
Chairman Opening

PenCX Mike Bellis Lead Multichannel Management CoE PenCX

10:45 - 11:15
Use advanced segmentation to build strong market share in a competitive environment
  • Put yourself in their shoes: discover the three processes by which customers choose to use and become advocates for your product.
  • Learn about creative approaches to identify viable reachable segments that align with customer value and their changing priorities.
  • Measure the value of your segments and shape promotion to optimise your results.

Warwick University Graham Leask Lecturer in Strategy Warwick University

Takeda Nordics Case Study: how to leverage Real World Data to bolster customer value propositions
  • Hear about how Takeda worked with the high quality registries in the Nordics to enable their HCP customers to improve their knowledge on what kind of treatment that is beneficial for patients
  • Learn about the visualization tools Takeda implemented to help their customers keep track of treatment costs and results

Takeda Mona Breivik KAM Excellence Manager Takeda

Takeda Merete Ekmark Medical Advisor Takeda

11:15 - 11:45
"Our best experience anywhere becomes our expectation everywhere"
  • Discover why this concept is so important
  • Understand that personal experience drives expectation - regardless of industry
  • Find out what can be done to raise experience standards

Salesforce Steve Mason Multichannel & Marketing Cloud Expert Salesforce

GSK Adam Hurst Director, Digital, Marketing & Communications GSK

VR, AR & MR: The Reality Behind Alternative Realities
  • Hype vs. reality…VR/AR/MR use cases
  • How to plan, design, produce and measure your next initiative
  • Case study of a successful VR program

Pixacore Sanjiv Mody Founder & CEO Pixacore

Pixacore Ben Voss CTO Pixacore

11:45 - 12:15
Use a superior understanding of the patient journey to craft better insights for your marketing messages
  • Ensure every interaction the patient has with your brand, through the website or other marketing materials, is tailored to fit their unique patient experience
  • Cater for the needs of multi-language and multi-cultural information in different countries/ languages

Boehringer-Ingelheim Christine Dudenhoffer Global Marketing Director Boehringer-Ingelheim

Digital Innovation to Impact Healthcare
  • Understand how innovative digital solutions can transform customer journeys and enable personalization through big data, genomics and wearables
  • Learn how working with the right partner can deliver completely unique experiences through digital
  • Explore how digital innovation can be enabled across the company

Ferring Pharmaceuticals Betul Susamis Unaran Global Head of Digital Ferring Pharmaceuticals

12:15 - 12:55
Panel: Avoid ‘multichannel 1.0’: simply ‘shouting louder’ across multiple channels.
  • Redress the balance towards the customer by providing educational content in whatever format he/she prefers
  • Move beyond channel selection, go from a push to a pull relationship and inspire customers to seek pharma information as a credible source

Moderator: Pen CX Mike Bellis Partner Pen CX

UCB Kenza Seddik Patient Experience & Value Lead, Global, Patient Experience and Value Mission UCB

AbbVie Vanessa Braganza Strategic Marketing and Digital Leader, AbbVie

Takeda Hannelore Grams Head of Digital Excellence Europe and Canada Takeda

Become more nimble and programmatic with greater use of marketing automation
  • Learn about the role of technology: the big enabler in marketing automation
  • Use analytics to segment to the nth degree: overhaul your CRM with better integration of customer types and more personalisation

Moderator: MultiMinds Siegert Dierickx Managing Partner MultiMinds

Caesars Entertainment EMEA Sarah Sculpher Chief Marketing Officer Caesars Entertainment EMEA

Schroders Julian Brewer Head of Digital Marketing Schroders

Roche Luigi Capani Head of Business Excellence Roche

12:55 - 13:55
EXHIBITION & NETWORKING LUNCH BREAK
13:55 - 14:25
Traditional Pharma Marketing is Broken. Time to start again!
  • Understand that customer’s expectations are shaped by their marketing and consumer experience outside of the pharma industry
  • An in-depth look at how pharma needs to react to these rising benchmarks in order to keep up, and create a positive customer experience

TEVA Carsten Grandke Lead Multichannel Management CoE TEVA

LEO Innovation Lab: being disruptive from within
  • Hear how LEO Innovation lab growth hacks their way to better patient insights leveraging innovative new solutions incl. communities, apps, computer vision and AI.
  • Case Study: Find out how PsoHappy and Flaym surfaces insights into the lives of people living with psoriasis and sheds light on potential new solutions

LEO Innovation Lab Morten Remmer Chief Growth Officer LEO Innovation Lab

14:25 - 14:55
Playing your ACE – Accelerated Consumer Expectations and How to Meet Them
  • Learn how to overcome the challenges of a multichannel world; as well as taking advantage of the many opportunities
  • Understand three key expectations of today’s consumers, and how these translate to physician needs in an age of accelerations
  • Gain practical insights into the types of content and experience that can deliver measurable cut-through and impact

inVentiv health Europe Alex Brock Head of Digital inVentiv health Europe

Adapt or die: ensure your company is set up for the fast pace of technological change at the core of your business and processes
  • Embrace a different mindset; as well as the processes and methodologies to be able to digest all the changes happening outside the industry
  • Learn how bring external innovators, such as technology companies and start-ups, into the fold

Campana & Schott Prof. Dr. Eric Schott CEO Campana & Schott

16:00 - 16:30
EXHIBITION & NETWORKING COFFEE BREAK
16:30 - 17:00
Use digital to enhance Patient Support Programs: improving patient experience and engagement
  • Understand the importance of Service Design in addressing patient and brand needs
  • Use digital to deliver therapy specific behavior change models ensuring support is specific to each patients’ circumstance
  • Move from an episodic to a continuous patient support model

S3 Connected Health Jim O’Donoghue VP S3 Connected Health

Physician’s Perspective on Omnichannel
  • Dynamic progress in digital technology changes the way HCPs work.
  • One day from a HCPs working life – When and how we can interact?
  • The role of omnichannel solutions in keeping both sides engaged.

Connectmedica Michael Komorniczak Global Sales and Marketing Director Connectmedica

Company_Name Slawomir Chomik M.D. Institute of Cardiology

17:00 - 17:40
PANEL: Content is (still) king
  • How can content produced by pharma companies be relevant when competing with other information hubs
  • Invest in tailored, useful and educational material to support your brand positioning for both physicians and patients
  • Understand how change in mind-set from pharma to publisher can unlock the potential to pharma becoming a core information hub

GSK Paul Dixey Global Multichannel Marketing Director- Vaccines Franchise Partner GSK

AXA Winterthur Gaetano Mecenero Head Content Marketing, Strategy & Projects AXA Winterthur

Out of Industry Case Study Volkswagen Group Saudi Arabia: Consumer Behaviour Marketing. An exemplary user journey of a personalized digital experience
  • Learn how VW implement real time reactions to customer interactions online can help develop customer engagement
  • Understand how data from online customer engagement can be used to develop high-level targeting to get the customer to that desired end-point

Volkswagen Group Saudi Arabia Adel Baraja Marketing Consultant. Former Director - Marketing and Public Relations Volkswagen Group

17:40 - 19:00
EXHIBITION & NETWORKING DRINKS RECEPTION

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

08:00 - 08:55
REGISTRATION, EXHIBITION & WELCOME COFFEE
08:55 - 09:00
Chairman Opening

PenCX Mike Bellis Lead Multichannel Management CoE PenCX

Customer Experience and Engagement
Disruptive Innovation (and the constructive opportunity)
09:00 - 09:30
The collaborative mind-set: How you can really have a lasting impact on a disease by building a more holistic solution with partners
  • Hear about how the Angels Initiative is working together with societies and HCP’s to change the face of acute stroke care
  • We may all be patient centric but we have learned the hard way that healthcare problems are rarely solved with a single solution, digital or analogue – Boehringer have more than 30 standalone solutions developed in partnership, and they’re not done yet
  • Become the ultimate partner: Boehringer have experienced the tremendous value that industry can bring over and above what the medical community could ever achieve on their own

Boehringer-Ingelheim Jan Van der Merwe Project Lead- The Angela Initiatives Boehringer-Ingelheim

The inevitable trends that will make healthcare accessible and affordable for everyone on earth

Today, everyone has near equal access to everything that is digital. The same may soon be happening to healthcare, and these trends show why:

  • Diagnostics is improving at double the rate of Moore’s Law
  • Information is free and getting smarter
  • Smartphones and “the internet of everything” will create a global channel of healthcare delivery
  • Intervention will be unrecognisable

Babylon Health Umang Patel Clinical Director Babylon Health

AstraZeneca Adam Higgins Senior Director- Global Digital Innovation Group AstraZeneca

09:30 - 10:00
Data-driven communications: how digital technology enhances your customer interactions and delivers commercial benefit
  • Explore how digital solutions can support the changing customer/stakeholder landscape
  • See real-life examples of how digital transforms customer relationships
  • Learn how value-adding digital services can optimise commercial opportunities

Agnitio Lars U. Diemer Chief Executive Officer agnitio

Digital transformation: Separate the hype from the fact of digital tactics
  • Understand what works for one company, market or brand won’t necessarily work for yours
  • Discover the ingredients for a successful digital transformation roadmap that will help you leapfrog any deficiencies in digital maturity
  • Learn how to select and combine the elements into a digital recipe that works for you

Anthill Sebastian Kölsch Chief Solutions Officer Anthill

10:00 - 10:30
Listen to the patient, they are after all depending on you
  • Use a superior understanding of the patient journey to craft better insights for your marketing messages
  • Understand that this is the new point of differentiation, beyond traditional brand planning

Shire Rebecca Joslin Senior Director- Head Global Digital Engagement Strategy Shire

Connected Technologies: Can they help build sustainable differentiation for your product?
  • Understand how interactions between drug delivery devices and connected objects such as sensors, mobile phones and wearables are essential for driving patient behaviour
  • How can the Internet of Things (IoT) transform patient care while at the same time generate new type of real world data that could help personalizing care for patients?

UCB Hervé Dumas Director, Patient Care Solutions Lead UCB

10:30 - 11:00
EXHIBITION & NETWORKING COFFEE BREAK
11:00 - 11:40
PANEL: Recognise that customer experience is not about excessive levels of service but a consistent approach to reliable, honest and useful communication
  • Develop a straightforward approach that allows you to build and measure both trust and loyalty
  • Adapt your communication strategy depending on the different needs and personalities of your customers

Moderator: Customer Experience Professionals Association Ian Golding UK Board Ambassador Customer Experience Professionals Association

UCB Sandrine Piotelat Senior Director, Head of Patient Experience & Ecosystem Value Program UCB

Sanofi Virve Mänty Head of Marketing GEM/ NOBA, Sanofi

J&J Richard Rowe Head of Professional & Pharmacy Marketing J&J

Out of Industry Case Study: Hear how the French group La Poste have transitioned from an industrial – digital service based company, building on their most important assets of trust, confidence and proximity
  • Hear about how La Poste used their trusted brand and reputation to branch into new industries such as healthcare
  • Discover how La Poste has become the most modern postal service in the world, with it’s use of big data, increasing investment in IoT and collaboration with over 100 tech start-ups
  • Find out how all of this enables La Poste to bring itself much closer to their customers

La Poste David de Amorim Directeur Innovation La Poste

11:40 - 12:10
Pharma's future customer facing team: Commercial evolution and the survival of the fittest
    • Be aware that customer needs are creating demand for new team structures & roles
    • Get the insight into how sales reps see their own role evolving in the future
    • Discover how can digital approaches are supporting the evolution of F2F interactions

QuintilesIMS Sarah Rickwood Vice President, European Thought Leadership QuintilesIMS

Crowdsourced Insights: The stark reality of good marketing gone bad
  • The shocking truth into non-compliance of marketing & promotional activity in pharmacies... and what to do about it!
  • We reveal how how real-time insights are being used by marketers to measure, analyse and increase revenues.
  • Also, in data collected exclusively for eyeforpharma, we reveal the top brands most recommended by pharmacists

BeMyEye Daniel Reilly VP, Sales BeMyEye

12:10 - 13:10
Lunch
13:10 - 13:40
Exceed our (and customer) expectations aligning our sales, marketing, market access and medical for a synchronised strategy
  • Find out how Roche is collaborating with all areas of the business to ensure working is truly cross-functional organisation and understand the added value of all interactions
  • Discover if a new commercial model can actually provide tangible improvements in brand performance
  • Ensure the right enablers are in place to excel your customer engagement strategy both now and in the future

Roche Luigi Capani Head of Business Excellence Roche

13:40 - 14:10
Understand how consumer expectations are changing in a digital world and how to apply a consumer mindset to professional marketing
  • Understand how external influences are impacting the way a HCP works; and how your marketing needs to adapt accordingly to provide real value
  • J&J will share some surprising revelations from their digital metrics about how HCP’s today prefer to consume their media
  • Look at the different tools and techniques you can use to build a real value proposition for your customers

J&J Richard Rowe Head of Professional & Pharmacy Marketing J&J

14:10 - 14:40
How Astellas Pharma Portugal improved patient and physician awareness and knowledge of a commonly mistreated illness to improve quality of life and access to medicines
  • Hear how, where there is misunderstanding and miseducation around an illness, a traditional commercial, promotional approach is insufficient as physicians are not confident in diagnosing it
  • Hear about new technologies that allow you to provide HCPs with the information they need, in a format that works around their demanding schedules

Astellas Filipe Novais General Manager Astellas

14:40 - 15:10
Global vs. Local – How to adapt strategy to ensure maximum engagement
  • Perform ambitious changes at global/HQ level whilst still maintaining regional and local flexibility in delivery.
  • Identify and adapt your multichannel strategy to different geographies and technologies
  • Find out how Eli Lilly has created a flexible marketing campaign for differing customer behaviours and expectations

Eli Lilly & Co. Josef Bednarik Chief Marketing Officer- Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia Eli Lilly & Co.

15:10
END OF CONFERENCE

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