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2018 Conference Agenda

This year's agenda will look at innovation with a critical eye, considering the practicalities, successes and failures of implementation. It will consider the effects that innovation will have on HCP relationships, the patient's experience and the pharma business model.

Be the Primary Source HCPs Trust
08:30 - 09:00
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  • Gain a deeper understanding of HCPs to target them more effectively: analyse their behaviour, motivations and attitudes to pinpoint the most effective channels of communication
  • Personalise campaigns with individualised messages for a refined customer journey, learn how previous interaction and technology can create tailored brand campaigns
  • Turn data into knowledge for a greater awareness of client needs resulting in higher quality interaction
  • Hear from a panel of leading marketers and discover how to establish a distinctive presence by discovering new ways to communicate with customers
  • Learn from case studies how to facilitate effective patient follow-up by bringing useful insights and tools to HCPs
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Full Agenda - Speaker Faculty - Group Discounts

The Power of Digital Innovation
08:30 - 09:00
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  • Invest in producing better digital channels to expand reach to HCPs and patients, hear from a panel how the creation of educational platforms promotes the power of the product
  • Unite traditional and digital channels for a stronger presence: ensure consistent messaging for a seamless customer experience
  • Pioneer an omnichannel marketing approach for greater reach, cater for all HCPs by being present on the most important channels at the time they’re most likely to engage
  • Virtual reality: is it a buzzword or a transformative tool? Discover how VR can change the way educational content is delivered
  • Automate processes to become more efficient, learn how to find the best technology for you so that your workforce can spend more time building meaningful relationships
  • Innovate treatment for a solution-oriented future: embrace artificial intelligence and utilise data to anticipate problems and product a solution first
  • Is artificial intelligence a human replacement or helping hand? Why AI can understand your customer’s needs better than a sales representative but will never replace face-to-face contact
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Full Agenda - Speaker Faculty - Group Discounts

Be a Trusted Partner for Patients During their Medical Journey
08:30 - 09:00
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  • Hear from a panel how they build meaningful relationships with their patients through stronger partnerships with patient advocacy groups and accessible digital and traditional platforms
  • Enhance patient engagement through supportive channels of communication by ensuring the patient always has somewhere to turn during their journey
  • Strengthen value by becoming service oriented: benefit patients without breaking budgets by delivering free services through technological advances
  • Put the patient first at every stage to build trust and confidence by offering practical advice and guidance throughout their journey
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Full Agenda - Speaker Faculty - Group Discounts

Organisational Transformation: Prepare for the Future
08:30 - 09:00
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  • Revolutionise customer engagement by building your capabilities and ensuring your work force can interact with HCPs face-to-face and online to a consistently high quality
  • Eliminate fear of digital to enable successful implementation through education of your peers so they see digitalisation as a vital part of their role
  • Increase efficiency to survive competition and diminishing budgets: embrace technology and build new skills to do more with less resources without sacrificing quality
  • Nurture talent for a dynamic work force that exceeds targets and expectations, reward staff that have stronger customer relationships and valuable communications
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Full Agenda - Speaker Faculty - Group Discounts