The future of pharma marketing series
brought to you by eyeforpharma and the Journal of Medical Marketing.
Fill in the form adjacent to receive a series of articles on LCM strategies, KOL engagement, strategic brand management, digital and social media marketing and getting the most out of your marketing mix.
"Product lifecycle management: marketing strategies for the pharmaceutical industry" is authored by Dennis Z. Kvesic, Global Director of Strategic Marketing, Bayer.
"Using a 360◦ view of customers for segmentation" Sushant Khandelwal and Ashwin Mathias, ZS Associates
"An exploratory study of key opinion leadership management trends among European pharmaceutical companies" Prof Brian D Smith
"social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience"
Plus many more...
Marc Singh-Jones
VP eyeforpharma
T: + 44 (0) 207 375 7502
E: mjones@eyeforpharma.com
Twitter: www.twitter.com/MDDexec
VP eyeforpharma
T: + 44 (0) 207 375 7502
E: mjones@eyeforpharma.com
Twitter: www.twitter.com/MDDexec
