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Pharma marketing is growing up – finally. Today’s strongest differentiator is a well-communicated, holistic, data-driven and digitally-enabled proposition that adds value to the customer journey. That’s a lot of things to get right all at once, but we can get there.

We're coming out of a period of confusion and introspection. Companies like yours are looking for new ways to develop an ecosystem around medicine that drives both healthcare benefits and commercial performance. We’re moving from selling to understanding, and our strongest asset is shifting from medicine to customer relationships.

  • Start with trust: prioritise healthcare solutions to win the trust of physicians and patients.
  • To real-time in no time: Find out how more reliable patient-generated data flows will help streamline efficient healthcare solutions
  • Join 300 of your closest peers in November – and make your customer ambitions a reality.

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Hear from the best marketers in pharma and further afield

Industry Speakers

Florent Edouard
AstraZeneca

Florent Edouard

Head of Global Analytics and Intelligence, Respiratory

Josef Bednarik
Eli Lilly & Co.

Josef Bednarik

Chief Marketing Officer – Russia, Commonwealth of Independent States (CIS) & Israel region, Business Unit Director Oncology & Biomedicines, Russia

Nico Gariboldi
Pfizer

Nico Gariboldi

Head of Multichannel Marketing – Pfizer Essential Health Italy

Philipp Maerz
Allergopharma, a business of Merck

Philipp Maerz

Chief Operating Officer

Servier

Olivier Gryson

Head of Digital Marketing

Ferring Pharmaceuticals

Betul Susamis Unaran

Global Head of Digital

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What’s next?

Pharma marketing has a strong future, as long as it becomes smarter. Imagine the same depth of scientific innovation that occurs in R&D was applied to our commercial campaigns? Well, imagine no longer – because that’s the ambition for this conference. The opportunities are there in abundance, but how quickly will you seize them?

  • Powerful conversations: where psychological and social factors are as important as the clinical
  • Tech time: see how mobile apps and data from wearables are feeding directly into EHRs and affecting behaviour
  • The louder you shout, the less people hear: Discover why pharma’s route to success starts with listening
  • The customer journey is king: why better visibility of patient touchpoints makes for more incisive, better targeted pharma marketing

Hear from the best marketers from beyond

Pharma Marketing are still falling behind, this year we’re bringing some of the most innovative speakers from further afield

Volkswagen Group

Adel Baraja

Director - Marketing and Public Relations

Warwick Hill
Microsoft Accelerator

Warwick Hill

CEO In Residence

Caesars Entertainment EMEA

Sarah Sculpher

Chief Marketing Officer

Babylon Health

Ali Parsa

CEO & Founder

Le Groupe La Poste

Delphine Desgurse-Potignon

Head of Digital Strategy & Innovation

Schroders

Julian Brewer

Head of Digital Marketing

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What our Delegates are saying

3 more reasons to attend

  • COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital
  • NETWORKING: With over 250 senior decision makers in attendance, the Marketing and Customer Innovation Europe summit is the place to forge the partnerships to position your company for long-term success
  • EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

Got a question? Get in touch below!

Giselle Quartin

Giselle Quartin

Director
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

Caitlin Champion

Caitlin Champion

Director
eyeforpharma

Phone: +44 (0) 207 375 7190

Email: caitlin@eyeforpharma.com

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown