A best in class marketing show for Pharma – not just another Pharma marketing show!
Marketing in Pharma has never been more complex. Whilst huge strides have been made in recent years big gaps are emerging between the best practitioners and the rest….between those who have a well-communicated, holistic, data-driven, digitally- enabled proposition… and those that, frankly, don’t. With those that do:
- Delivering powerful, joined-up, coherent marketing is critical to commercial advantage.
- Creating a clearer definition of the customer
- Finding smarter, more agile ways of engaging required.
This years’ show brings together top marketing minds to hash out a much needed roadmap to improvement. Cutting through the buzz terminology and laying bare opportunity, the agenda focuses on the tactical solutions needed to accelerate progress at every company.