Pharma marketing is growing up – finally. Today’s strongest differentiator is a well-communicated, holistic, data-driven and digitally-enabled proposition that adds value to the customer journey. That’s a lot of things to get right all at once, but we can get there.
We're coming out of a period of confusion and introspection. Companies like yours are looking for new ways to develop an ecosystem around medicine that drives both healthcare benefits and commercial performance. We’re moving from selling to understanding, and our strongest asset is shifting from medicine to customer relationships.