Educator, innovator, listener: how will your customers describe you in the future?
At eyeforpharma's 8th Annual Marketing and Customer Innovation Summit we're shifting pharma marketing away from ever-more desperate attempts to interrupt increasingly pressured HCPs. Instead, change within to become a trusted source, personalise your communication and prioritise education if you want true, pro-active engagement. Reinvent the customer experience not by using digital technology to shout louder, but by changing your attitude to risk.
See the digital revolution through the eyes of Jorg Schaub, Chief Marketing Officer at Eli Lilly, and find out why virtual reality is more than just a buzzword. Hear how Georg van Husen is shaking up the traditional pharma business model to allow for real digital transformation.
But don’t stop there. Patients are no longer a passive player; they now play an important role in the pharma ecosystem – and you can boost their influence and help yourself at the same time. Learn how to make patients your greatest ally and your business model will take a step forward.
Understand why Lode Dewulf, Chief Patient Officer at Servier, is opening his ears to patients for actionable insights that will revolutionise product development. Discover how Patrice Baudry, SVP at LEO Pharma and Morten Remmer, Chief Growth Officer at LEO Innovation Lab are empowering patients with knowledge so they can be active in the decisions made about their treatment.
Marketing & Customer Innovation Europe will bring pharma and customers together to share expertise and experiences. Hear from your customers first-hand to gain deeper insights d transform your relationships.