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Pharma marketing is growing up. Disconnected silos are being fused, and agendas are being combined with sales, digital, and marketing teams—all of which are communicating more effectively than ever.

Through all of this, two things are being realised: the patient is the beating heart of the healthcare industry, and maintaining patient health and wellbeing is now pharma's raison d’être.

After a period of great introspection, pharma companies are looking for new ways to develop the ecosystem that exists around prescribed medicine, to move from an era of selling to an era of understanding. Make sure you join the 200+ senior pharma executives who are coming together to plot the route for the next stages of the movement:

  • Putting relationships first: Find out why prioritising healthcare solutions is the surest way to win the trust of physicians and patients—and the loyalty of payers
  • The louder you shout, the less people hear: Discover why pharma’s route to success is first listening, then being more selective and effective
  • Why the customer journey is king: Discover why having better visibility of patient touch-points throughout the value chain makes for more incisive, better targeted pharma marketing
  • Real-time in no time: Find out how more reliable patient generated data flows will help streamline efficient healthcare solutions
  • Powerful conversations: Hear why patients feel the psychological and social aspects of disease are as important as the medical
  • Tech time: Learn more about how mobile apps and data from wearables are feeding directly into electronic patient records, and encouraging behavioural change

It's an exhilarating time, with the industry straddling a great river of change. Digital innovations aren't just altering the way people do things, they are changing the way patients think about—and manage—their own healthcare.

To make sure you get the most up-to-date info Pre-order your brochure here.

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

A Snapshot of our 2017 Speaker Faculty

Ferring Pharmaceuticals

Betul Susamis Unaran

Global Head of Digital

Teva

Carsten Grandke

Lead Centre of Excellence Multichannel Marketing

Babylon Health

Ali Parsa

CEO & Founder

Volkswagen Group

Adel Baraja

Director - Marketing and Public Relations

UCB

Hervé Dumas

Patient Care Solutions Lead

Daiichi Sankyo

Susanne Kellenaers

Director Multichannel Management

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What our Delegates are saying

3 more reasons to attend

  • COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital
  • NETWORKING: With over 250 senior decision makers in attendance, the Marketing and Customer Innovation Europe summit is the place to forge the partnerships to position your company for long-term success
  • EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

Got a question? Get in touch below!

Giselle Quartin

Giselle Quartin

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

Caitlin Champion

Caitlin Champion

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7190

Email: caitlin@eyeforpharma.com

Pre-Order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown