Pharma marketing is growing up. Disconnected silos are being fused, and agendas are being combined with sales, digital, and marketing teams—all of which are communicating more effectively than ever.
Through all of this, two things are being realised: the patient is the beating heart of the healthcare industry, and maintaining patient health and wellbeing is now pharma's raison d’être.
After a period of great introspection, pharma companies are looking for new ways to develop the ecosystem that exists around prescribed medicine, to move from an era of selling to an era of understanding. Make sure you join the 200+ senior pharma executives who are coming together to plot the route for the next stages of the movement: