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Combine digital and human platforms to build meaningful relationships in the digital era

 

Pharma has so much potential – if it’s able to communicate. And communication is just the first step – education, partnership and trust are the real objectives. Get those right – and channels will open up, meanwhile you’ll have an army of new allies.

Digital innovation is considered vital – but you also need to design your customer experience to ensure you go beyond conventional marketing. Create the right culture and your workforce will find the skills they need to really make a difference.

 

Join the most forward-thinking meeting of leading marketers in Europe and learn to:

  • REDEFINE HCP RELATIONSHIPS

    Develop a deeper educational partnership with your customers and transform engagement

  • EMBRACE TECH. BE THE FUTURE

    Create a digital-first design and take the faster route to efficiency and innovation

  • BE THE ANSWER TO YOUR PATIENT’S QUESTIONS

    Listen and observe: new insights mean new value, long term, for the people who matter most – let payers know the value of your product by becoming the solution

At this year's event, discover the practicalities of implementing innovation from the leaders pioneering change – flaws and all. Learn the benefits and limitations of technology and innovation to make implementation as streamlined as possible.

Pre-order the brochure

Full Agenda - Speaker Faculty - Group Discounts

The 2018 Speaker Faculty: Experts with Real Experience

James Winterman
Astellas

James Winterman

Senior Vice President Marketing and Market Access

Dr Tim Cave MBBS, MFPM
GlaxoSmithKline

Dr Tim Cave MBBS, MFPM

Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs

Torkild Stenbock
Vifor Pharma

Torkild Stenbock

Global Marketing and Launch Team Leader

Merat Bagha
Merck KGaA

Merat Bagha

Former Director of Marketing and Digital Health

Hank Sczerba
Novartis

Hank Sczerba

Head of Commercial Strategy and Transformation

Dmitry Schourov, PhD
Pfizer

Dmitry Schourov, PhD

Strategic Planning & Commercial Solutions Director

Jörg Schaub
Eli Lilly Germany

Jörg Schaub

Chief Marketing Officer German Hub

Georg van Husen
Boehringer Ingelheim

Georg van Husen

Corporate Senior Vice President

Patrice Baudry
LEO Pharma

Patrice Baudry

SVP of Global Strategy & Business Development

Patric Jarchow
Merck KGaA

Patric Jarchow

Head of Global Multi-Channel Strategy & Execution

Oleg Zhurov
Ferring Pharmaceuticals

Oleg Zhurov

Global Marketing Operations

Morten Remmer
LEO Innovation Lab

Morten Remmer

Chief Growth Officer

Educator, innovator, listener: how will your customers describe you in the future?

Pharma has the opportunity to reinvent its customer relationships. Envisage a future with stronger partnerships - pharma, HCPs and patients collaborating to find the solution. Valued colleagues working as a team to transform the treatment of disease.

  • SHED YOUR CORPORATE EXTERIOR, REDISCOVER YOUR HUMANITY 
    Become a trusted partner for patients during their medical journey for valuable insights that will shape your product
  • A RELIABLE SOURCE FOR HCPS, THE ANSWER TO THEIR QUESTIONS
    Create educational content on innovative platforms that HCPs will want to engage with, time and time again
  • SELF-REFLECTION: A POWERFUL TOOL FOR CHANGE
    Transform your organisation by building capabilities and changing attitudes for a brighter future that starts on the inside
  • INNOVATE, CREATE, CAPTIVATE
    Let technology take over menial tasks so that your work force can spend time building stronger human relationships

Marketing & Customer Innovation Europe will make this vision a reality by bringing pharma and customers together to share expertise and experiences. Hear from your customers first-hand to gain deeper insights that will transform relationships.

Why people come to the conference:

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Pre-order the brochure

Full Agenda - Speaker Faculty - Group Discounts

Want to be involved or just have a question? Get in touch below!

Lauren Robertson

Lauren Robertson

Global Project Director
eyeforpharma

Phone: +44 (0)2073757201

Email: lrobertson@eyeforpharma.com