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Pharma has so much potential – if it’s able to communicate. And communication is just the first step – education, partnership and trust are the real objectives. Get those right – and channels will open up, meanwhile you’ll have an army of new allies.

 

Digital innovation is considered vital – but you also need to design your customer experience to ensure you go beyond conventional marketing. Create the right culture and your workforce will find the skills they need to really make a difference.

 

Join the most forward-thinking meeting of leading marketers in Europe and learn to:

REDEFINE HCP RELATIONSHIPS

Develop a deeper educational partnership with your customers and transform engagement

EMBRACE DIGITAL. BE THE FUTURE

Implement a digital-first communication strategy for effective and efficient customer interaction

EDUCATE TO INNOVATE

Eliminate fear of innovation by empowering your workforce with the capabilities needed to form lasting HCP relationships

DEEPER INSIGHTS, REAL VALUE

Analyse data for actionable insights that result in a better understanding of patient needs and position you as a trusted presence


At this year's event, discover the practicalities of implementing innovation from the leaders pioneering change – flaws and all. Learn the benefits and limitations of technology and innovation to make implementation as streamlined as possible.

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Full Agenda - Speaker Faculty - Group Discounts

The 2018 Speaker Faculty: Experts with Real Experience

Jörg Schaub
Eli Lilly Germany

Jörg Schaub

Chief Marketing Officer German Hub

Morten Remmer
LEO Innovation Lab

Morten Remmer

Chief Growth Officer

Georg van Husen
Boehringer Ingelheim

Georg van Husen

Corporate Senior Vice President

Patrice Baudry
LEO Pharma

Patrice Baudry

SVP of Global Strategy & Business Development

Florent Edouard
Grünenthal

Florent Edouard

SVP, Global Head of Commercial Excellence and Customer Engagement

James Winterman
Astellas

James Winterman

Senior Vice President Marketing and Market Access

Dr Tim Cave MBBS, MFPM
GlaxoSmithKline

Dr Tim Cave MBBS, MFPM

Former Vice President and Head Strategic Planning and Digital Practices, Global Medical Affairs

Educator, innovator, listener: how will your customers describe you in the future?

At eyeforpharma's 8th Annual Marketing and Customer Innovation Summit we're shifting pharma marketing away from ever-more desperate attempts to interrupt increasingly pressured HCPs. Instead, change within to become a trusted source, personalise your communication and prioritise education if you want true, pro-active engagement. Reinvent the customer experience not by using digital technology to shout louder, but by changing your attitude to risk.

 

See the digital revolution through the eyes of Jorg Schaub, Chief Marketing Officer at Eli Lilly, and find out why virtual reality is more than just a buzzword. Hear how Georg van Husen is shaking up the traditional pharma business model to allow for real digital transformation.

 

But don’t stop there. Patients are no longer a passive player; they now play an important role in the pharma ecosystem – and you can boost their influence and help yourself at the same time. Learn how to make patients your greatest ally and your business model will take a step forward.

 

Understand why Lode Dewulf, Chief Patient Officer at Servier, is opening his ears to patients for actionable insights that will revolutionise product development. Discover how Patrice Baudry, SVP at LEO Pharma and Morten Remmer, Chief Growth Officer at LEO Innovation Lab are empowering patients with knowledge so they can be active in the decisions made about their treatment.

 

Marketing & Customer Innovation Europe will bring pharma and customers together to share expertise and experiences. Hear from your customers first-hand to gain deeper insights d transform your relationships.

Why people come to the conference:

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Download the brochure

Full Agenda - Speaker Faculty - Group Discounts

Want to be involved or just have a question? Get in touch below!

Lauren Robertson

Lauren Robertson

Global Project Director
eyeforpharma

Phone: +44 (0)2073757201

Email: lrobertson@eyeforpharma.com