Pharma Marketing Europe 2011

Create the right strategies and marketing mix to engage all your stakeholders and maximise the revenue potential for your new and future brands

Key speakers include:

• Ian Talmage, SVP Marketing, Bayer
• Petra Meyer, VP Strategic Marketing, Merck consumer healthcare
• Frank Gehres, MD DACH, Convatec
• Jens Monsees, FMCG & Healthcare Lead, Google
• Philippe Ghem, VP, Head of Global Brand Lifecycle Management, Grünenthal
• Gaelle Waltinger, MD & Head of Pharma DAS, Bausch + Lomb
• Alex Schlaubitz, Director of Customer Marketing, Facebook

Plus many more... please click here for the full speaker line-up

2 Conferences for the price of 1

For the first time eyeforpharma are co-locating this event with MDDExec: Marketing Excellence EU 2011, a marketing conference dedicated to the medtech industry.

This will give you unrivalled networking throughout the entire event.

You will also be able to pick presentations from either conference to attend so you get maximum value from other industry perspectives and case studies.

You'll learn

• Centralised vs. Decentralised Marketing: Create the right mix between global and local to achieve your marketing objectives
• Innovate your Digital Marketing strategy: Hear Google's insights on the behaviour of patients online and how to create the right digital engagement strategy- what to do and when
• Multiple Stakeholders: Engage your KOLs, patients, HCPs and procurement departments to create the right value for all your customers
• Targeted Segmentation: Adapt and track your strategy to differentiate customer's needs, price capabilities and revenue potential
• Brand Life Cycle Management (LCM): Create and implement a long term strategy that will achieve your brands potential from launch to product phase out

Hear what previous delegates have said about pharma marketing & brand excellence

"I would recommend this conference to anyone within pharma. Was very impressed with eyeforpharma"
Johanna Jarvis, Head of Advocacy, Pfizer Nutrition

"Excellent level of industry speaker, good networking opportunities" Eric Rambeaux, VP Business Development, Solvay Pharmaceuticals

"A very well run meeting with a deverse range of speakers discussing a diverse range of topics. Time and money well spent both in terms of education, development and

networking" Jeremy Williams, Chief Executive, Photosound

Creating Marketing Excellence in a cost constrained environment

With Healthcare budgets under cost constraint and existing pipelines drying up, it is crucial that you maximise your product revenue going forward. In order to achieve your aims it is essential that your brand positioning, marketing channels and internal processes allow you to execute the strategies you create.

For your marketing approaches to succeed in the long-term they will need to adapt to the changing pharma landscape - customer centric marketing, key opinion leader engagement, progressive digital campaigns, the perfect marketing mix between global and local strategies and maximising return on investment from the life cycle management of your existing brands - will all be crucial to your success of your existing products and offerings.

Although achieving all of these aims may be a challenge, they also provide an opportunity to adapt faster than your competition with this is mind we have canvassed pharma marketers to create a programme that tackles all of these major issues.

By hearing from and networking with some of the most experienced commercial exectuives in pharma we'll find out how to bring lasting change to your marketing operations.

With thoughtful keynote presentations and case studies, in depth panel discussions, great networking opportunities and round table debates - we will take check of where you are now and where you need to be for future success.

I hope to see you in Berlin