The largest and most influential Marketing meeting in Europe

Europe's flagship Marketing event is back for a 10th successful year. This is the must-attend event for all Pharma marketing executives, featuring a keynote morning followed by brand new, focused tracks.

Help piece together the marketing puzzle- 6 focused tracks in 1 conference:

• Multiple stakeholders - adapt your strategy to successfully engage all stakeholders, from payers to patients
• Patient-centric- learn how UCB has created value by becoming truly patient-centric
• E-marketing- How and where can e-marketing be integrated across all aspects of your campaign?
• Market access- discover the Importance of pricing and value through real-world case studies
• Brand strategies- can we think globally whilst acting locally? How can your brand continue to grow despite the threat of generics?
• New pharma business model- how has the model changed & what does it mean for you?

For full agenda & speaker line up:

2010 promises to be the BIGGEST and BEST event yet with:

• Focused topics
  GSK, UCB and Bayer were part of the research process to ensure the most current underlying issues are on the agenda.
• Networking opportunities
  As well as our sponsors, meet with Marketing executives from all over the world. We already have confirmed attendees from 3 continents and 20 companies. Contact us for a look at the up to date attendee list.
• Key speakers
  This year's speaker line-up speaks for itself. 10 pharma VPs will help you discover new strategies to transform your sales effectiveness, including:

Ian Talmage Senior Vice President Marketing, Bayer
Petra Meyer Vice President Strategic Marketing, Merck
Charl Van Zyl Vice President and General Manager, Bausch and Lomb
Andrea Rappagliosi Vice President European Government Affairs & Head of Brussels Office, GSK
Thomas Bols, Vice President Healthy Policy and Market Access, Merck Serono
Eric Rambeaux Vice President New Business Development, Abbott

To see the full speaker line up click here

Andre Groenewegen, Vice President and General Manager, UCB will present a case study of how UCB have created a marketing campaign centred around the customer. He will discuss how they provided more value for the customer and why it was so successful.

Jens Monsees, Industry Head, Google will analyze the opportunities available within the digital space, including a case study on what patients and doctors are looking for online. Discover today’s trends and how are they likely to change.

Greg Miller, Vice President and Global Head Epilepsy, UCB will provide insights on challenging and reinventing the pharma commercial model through out-of-industry best practice. Learn from non-pharma best practice and discover innovative ways of applying customer loyalty to reinforce patient compliance.

Download the brochure to see the full programme & speaker line up

5 more reasons to attend this conference

1. Big picture discussions:
   High-level keynote sessions and case studies, designed to provide you with real- takeaways that you can implement to improve the way you and your business works
2. Mix & match to produce the right combination of topics:                    In order to cover all the necessary topics in detail we have tracked the show to ensure that you can pick the topics that suit you.
3. Best practice and benchmarks:
   Practical and interactive workshops, roundtables & case studies on the pressing marketing issues in today’s environment
4. Fill your contact book:
   20+ hours of networking opportunities with a senior, targeted audience of marketing executives
5. Be where the action is:
   This flagship marketing meeting has been established for 10 years and is the biggest event in Europe. Don’t miss out!

This changing pharma landscape means that it is more important than ever to have an efficient and effective marketing strategy 

Hope to see you at the event in Zurich.

Best,

Thushani