Make Market Access an element of product development to demonstrate value

This was the must-attend senior-level event for all executives in the pharmaceutical industry.

Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this was a crucial opportunity for any executive striving to make the most out of cutting-edge and alternative best-practices:

• How to overcome Market Access hurdles? Learn to build an effective market access strategy and improve communication with payers
• Health Reform Survival Guide: Equip yourself with the knowledge you need to successfully build and guide your team
• Build your brand to deliver consistence and value which is reinforced by effective marketing communications
• Analyse different strategies and HTA assessments in Europe and discover how to streamline product roll outs.

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Our expert speakers, case studies, and key opinion leader panel included:

• Andrea Rappagliosi, VP European Government Affairs & Head of Brussels Office, GSK. Chair of the EuropaBio Healthcare Council
• Tracy Baskerville, VP Global Regulatory Affairs, Solvay
• Janice Haigh, Senior Director, Pricing and Market Access – Europe, Astellas
• Dr. Elisabeth George, Director - Appraisals, NICE
• Rajesh Gupta, CEO, LewLab Life Science

Get the full event recordings from here.