Exclusive Managed Care Podcasts and Whitepaper!


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The podcasts, with Beckie Fenrick from BlueCross BlueShield Florida, and Glenda Owens from Endo Pharmaceuticals, and the white paper cover:

  • How BlueCross BlueShield is combating increased costs of therapies with alternative contracting and reimbursement models
  • How to effectively demonstrate and communicate product value to payers
  • Understanding the needs of the payer community and the new role of manufacturers
  • An inside look on how healthcare reform will shape managed care
  • Case studies on unique and innovative contract strategies

Make sure to look out for more managed care content over the coming weeks!!

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