Day One - April 11th, 2012

Chair of Day One: Joe Robinson, Director, Sales and Marketing, MedSpan

Time Topic
08:45am - 09:25am
Improving Care through Partnering
Winston Wong, Associate Vice President, Pharmacy, BlueCross BlueShield - CareFirst
  • Pathways, increased use of generics and less expensive alternatives to control costs
  • Create a comprehensive program that addresses the 360° view of the patient
  • Collaborative efforts between payer and manufacturers to shift reimbursement
09:25am - 10:05am
Case Study: Building Real-World Evidence
Louise Sargent Heuer, Senior Director, Healthcare Alliances, AstraZeneca
Jacob Abarca, Senior Clinical Pharmacist, WellPoint
  • How AstraZeneca and HealthCore are collaborating to build a Real-World Evidence platform and capability
  • Importance of observational data, such as electronic medical records, claims information, and patient surveys, in Real-World Evidence studies aimed at determining how to most effectively and economically treat disease
  • Examples of Real-World Evidence in practice
10:05am - 10:45am
Future of Healthcare: Improving payer/pharma collaboration to drive better health outcomes
Patricia (Trish) Birch, Vice President and Healthcare Consulting Practice Leader, Cognizant
Ramana Reddy, Asst Vice President and Practice Leader for Life Sciences, Cognizant
  • Public and private managed care is demanding improved patient outcomes, but with a more stringent eye on cost of care
  • Improving transparency and increased information sharing between payer/pharma can help deliver better health outcomes and reduce costs
  • Payers/pharma are beginning to take the steps towards greater collaboration that could realize potential for improving the future of healthcare
10:45am - 11:15am
Networking Coffee Break
11:15am - 11:50am
Performing while Transforming: Delivering Value in the New Healthcare Marketplace
Robert Jagt, Vice President, National Accounts, GlaxoSmithKline
  • Analysis of the extremely dynamic health environment
  • Safe and effective medicines are necessary, but Pharma must develop and deliver compelling value propositions that offer evidence of good economic, clinical and humanistic outcomes.
  • Creating value means understanding customer's needs and meeting those with improved information resources and behaviors.
11:50am - 12:30pm
Campbell Alliance Presentation
Speaker TBD

More information coming soon...

12:30pm - 1:30pm
Networking Lunch
1:30pm - 2:30pm
Workshop: Opportunities for Driving Medication Adherence and Other Measures of Appropriate Medication Use
Laura Cranston, Executive Director, Pharmacy Quality Alliance
  • The increasing importance and relevance of Quality Based Payments (QBPs) and pay for performance measures in medication and how this will affect adherence outcomes
  • CMS’ Star Ratings program for health plans: detailed insight into the medication safety & adherence measures which impact the overall star rating.
  • Key medication metrics you need to know and the crucial like to medication adherence
2:30pm - 3:10pm
Managing Risk in ACOs, Medicare and Healthcare Reform
Dr. Charles Rollinger, MD
Vice President, US Family Health Plan
Medical Director, Steward Health Care
  • Find the right risk management model - high risk/high reward or low risk/low reward
  • Examine the role healthcare reform and PPACA has played in managing risk
  • Key medication metrics you need to know and the crucial like to medication adherence
3:10pm - 3:40pm
Networking Coffee Break
3:40pm - 4:20pm
Comparative Effectiveness and Health Outcomes Research - What does this mean for Managed Care?
Glenda Owens, Senior Outcomes Research Scientist, Endo Pharmaceuticals
  • Learn about the various types of ongoing research initiatives from government and private industry
  • Understand the key factors involved with real world health outcomes research and pharmacoeconomics
  • Develop ways to utilize this information in effective manner for better pharmacy and medical decisions
4:20pm - 5:00pm
Reimbursement and Commercial Planning for Patient Access of Biosimilars in the U.S.
Anthony B. Piagentini, Exec. Director, Business Development, inVentiv Patient Access Solutions
  • Background and update on the biosimilars industry including regulatory changes
  • Review of original research conducted with the payer community related to reimbursement and access for biosimilars
  • Conclusions including recommendations on how biosimilar companies can improve access and concepts on how biologic innovators can expand their product’s profitability beyond patent expiration
5:00pm - 6:00pm
Networking Drinks Reception in Exhibition Hall
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Day Two - April 12th, 2012

Chair of Day Two: Jerry Clor, Founder, Clor Training & Consulting

Time Topic
09:00am - 09:40am
Optimize Success as Emerging Healthcare Delivery Models become game changers
Joel Sangerman, Director, Payer Relations, Depuy Mitek, a Johnson & Johnson company
  • Learn about the evolution of Accountable Care Organizations (ACOs) and valuebased purchasing
  • Understand the landscape of Bundled Payment Projects and Shared Savings Programs
  • Gain valuable insights in to the unique perspectives of key stakeholders including Payers, Providers, and Suppliers
09:40am - 10:20am
Specialty Pharma: Important Considerations for Formulary Discussion and Approval
Joe Martinez, Director - HEOR, Optimer Pharmaceuticals
  • Learn what are the important factors considered by decision-makers
  • Discuss how cost, budget impact and value are determined
  • Understand what are the best practices for meeting preparations
10:20am - 11:00am
Know what is going on inside your own business – make real time data-driven decisions
Sandip Sen, President of Global Customer Lifecycle Management, Aegis
  • Your quality program should start with the right metrics to understand why a success or failure has occurred, and its impact on your business
  • Using quality as a listening post to provide operations with actionable data
  • Using real time data to optimize workforce productivity
  • Define, design, develop, and deploy
11:00am - 11:20am
Networking Coffee Break
11:20am - 12:00am
The Landscape for Medicaid Health Plans
Thomas Johnson, Executive Director, Medicaid Health Plans of America
  • Challenges and Opportunities for Medicaid Health Plans
  • Legislative and Regulatory Outlook
  • The View From The States
12:00pm - 12:40pm
Pricing & Reimbursement Has Become More Sophisticated: How Will This Affect Your Commercialization Strategy?
Jerry Conway, Vice President, Managed Markets, Metamark Genetics
  • Explore how personalized medicine is poised to affect your commercialization and market access strategy
  • Stay ahead of the curve in developing critical managed care strategies and tactics
  • Learn how to successfully commercialize products with value-based reimbursement as this field evolves
12:40pm - 1:40pm
Networking Lunch
1:40pm - 2:20pm
Specialty Pharmacy or Retail? Learn how to Incorporate each into your Specialty Sales Strategy
Raymond Rede, Director, Specialty Pharmaceuticals, Bayer
  • Find out how you can develop an effective network of Specialty Pharmacies. Learn which ones are the best for your company and how to choose them
  • Contract considerations: What should a manufacturer ask for from a Specialty Pharmacy regarding services and data?
  • Understand the functions of HUBs and how they impact your specialty drug
2:20pm - 3:00pm
Medicare Program Development
Wendy Reynolds, Senior Director, Regulatory Compliance, WellCare
  • Manage regulatory aspects for market expansion activities to grow Medicare product lines
  • Regulatory guidelines for the best method of implementation
  • Analysis and implementation of the Patient Protection and Affordable Care Act (PPACA)
3:00pm - 3:20pm
Networking Coffee Break
3:20pm - 4:00pm
Innovative, Creative Contract Models
Anthony Davino, Vice President, Manufacturer Relations, Armada Healthcare
  • Pay for Performance: Potentially creating a positive situation for pharma, payers and patients
  • Incentive structures to reward innovative solutions for payers and pharma
  • Alternative pricing models that have proven successful
4:00pm - 4:40pm
Answering the Needs of Payers
Cynthia Goss, Director, Market Access & Reimbursement, Optum
  • Deliver payers enough information on efficacy and cost/benefit analysis to get on formulary
  • Evaluate the overall impact of a product in terms of patient outcomes
  • Longevity as the key for payers to understand disease state and potential market for new products
  • Create an open information sharing forum to gain long-term payer trust and confidence
4:40pm
End of Conference
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