Market Access Canada 2011

Health care continues to be the top issue for most Canadians who want assurances from political leaders that they will have access to quality health care when they need it. Health care officials and politicians across the country are challenged by the sustainability problem: how to pay for quality universal health care when costs are rising, and other social programs also need funding.

Governments are therefore challenged to provide the policy and regulatory environments in which public health care is delivered given finite resources and pressures on all fronts of the health care system to improve service. Increasingly, the private sector is being seen as a partner in policy development, but this requires a fine balance between public and private interest and participation that is clear, transparent and accountable.

Given the multi-jurisdictional nature of health policy and innovation across Canada, Global's Health & Life Sciences practice regularly draws upon our network of consultants across Canada to provide a federal, national or province-specific suite of services. The Health & Life Sciences team monitors, advocates, and provides strategic and tactical advice on the following issues:

• Regulatory issues, including the health product approval process and Food and Drugs Act modernization
• Public and private pricing and reimbursement policies and trends
• Intellectual property issues
• Federal/Provincial/Territorial initiatives, including the Canadian Agency for Drugs and Technologies in Health (CADTH) and Common Drug Review (CDR)
• Industrial incentive policy and marketing practice regulations
• Political and legislative initiatives

Global's Health & Life Sciences practice serves international innovative pharmaceutical companies, medical device manufacturers, health associations, non-profit health organizations and health care product manufacturers.

Wyatt Health Management is a leading Canadian pharmaceutical reimbursement consulting firm that works to advance pharmaceutical policy and to deliver successful reimbursement strategies and tactics for our clients. We employ customized solutions and innovative techniques such as Reimbursement Communications Plans so that payers understand the real message.

Our CDR Tracker® is the most comprehensive source of information on Canada’s Common Drug Review (CDR) and provides you with what you really need to know. We have a variety of CDR Tracker® products available that can be tailored to meet your needs.

Visit us at www.wyatthealth.com and www.cdrtracker.com to learn more about us and our services.

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The JBL Group is a multi-faceted consulting firm, specializing in Health Policy, Government Affairs and Market Access for the health care industry in Canada and abroad. We offer our clients a team of highly qualified professionals who bring to each challenge a wealth of experience in resolving complex business issues, from providing top-level strategic advice to hands-on program management and implementation. Our expertise and complete knowledge of the health and pharmaceutical industry enables us to fully understand our clients' needs and deliver the results they expect.

PDCI Market Access (PDCI) is a leading pharmaceutical pricing and reimbursement (P&R) consultancy based in Ottawa and Toronto. Established in 1996, the firm features a senior team of bilingual market access professionals with extensive experience assisting clients navigate the complex P&R challenges facing Canadian pharmaceutical manufacturers. PDCI develops successful P&R strategies and prepares comprehensive submissions to CDR, pCODR, public & private payers and the PMPRB. The firm's senior consultants facilitate meetings with CDR/payers/PMPRB, negotiate product listing agreements (PLAs) and resolve pricing compliance issues with the PMPRB. PDCI maintains databases of international pharmaceutical prices and provincial drug claims and costs.

Since 1966, the Ontario Pharmaceutical Marketing Association has provided an essential forum in Ontario for the exchange of ideas and to further the knowledge of its members in matters relating to pharmaceutical marketing. The OPMA brings together pharmaceutical executives, agencies and others suppliers to learn, network and socialize.

For only $250, members enjoy substantial registration discounts to attend our monthly educational sessions, and early signup for our Lobsterfest, Golf Tournament and Wine Tasting events. Members also enjoy monthly e-casts, a listing in the OPMA professional directory, and exclusive educational opportunities through our partners.

Please visit www.theopma.com for information on how to join.

We are the professionals who work on behalf of pharmaceutical, biotechnology and medical device firms to secure formulary coverage for new therapies within the Canadian Healthcare System.

CAHR is the professional association through which we meet, learn and promote knowledge and informations so that innovative new treatment options can become more readily available to the Canadians who need them.

Our Mission:

• Communication: to provide members with a forum for contact and the exchange of non-proprietary experiences relating to the public, private and hospital coverage of pharmaceuticals and devices in Canada.
• Education: to provide and disseminate information related to healthcare reimbursement, and to provide opportunities for the training and development of reimbursement professionals.
• Consultation: to positively influence the Canadian healthcare environment through cultivation and maintenenace of co-operative relations with related associations and stakeholders, and by considering and acting upon other matters of concern to our members.

Pharma Marketing News (www.news.pharma-mkting.com) is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.

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BestLifeRewarded® was developed to address gaps with current adherence programs. We look at patients' total health and put patients in control - they choose the experience and support they need to make healthy changes and ultimately, their outcomes. Health-based reward incentives allow us to engage patients immediately and keep them connected over time. The program is universal, i.e. it is not tied to any particular pharmacy chain, company or brand. It leverages best-practices in consumer marketing to offer true value to all healthcare stakeholders.

The program is the first of its kind to take into account a person's overall health, including nutrition, physical activity, being tobacco-free, adherence to medications, mental health support, health-related counselling, and much more. Created by Cookson James Loyalty Inc., BestLifeRewarded® provides health product organizations with a vehicle to improve people's overall outcomes through health-related reward incentives. Reward points are given to program members based on their healthy activities, commitment to learning about their condition, participation in health surveys and sharing their success stories with others. Reward points can then be redeemed for health-related products. Members can also choose to donate their rewards to one of several charitable organizations focused on healthcare.

For more information visit www.cooksonjamesloyalty.com

The 2nd Annual Self-Care Conference: the Age of Health Behaviour Change November 16, 2010 * Metro Toronto Convention Centre

The growth in the Health & Wellness industry over the past decade has resulted in extraordinary business opportunities, as well as ever-increasing competition in the marketplace. Companies with a Health & Wellness message need to break through the marketing clutter in order to resonate with the newer, savvier consumer-within-the-patient who is increasingly taking control over personal healthcare decisions. Join The Business Workshop Inc. (TBWI), a pioneer in self-care research and strategy, along with prominent industry experts, as we explore this evolving and exciting new consumer - the Self Care Consumer. Learn who they are, how they make decisions and how you can shape strategic decisions to reach, resonate and drive results. Our consumer is changing. Are you ready?

For more information visit www.the-business-workshop.com

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