Event overview

The main objective of the 2008 Congress is to improve your Sales Force
Effectiveness and sales strategies. You will hear practical examples on how to optimize your resources and boost sales. In a rapidly developing Latin American marketplace, this is a “one-of-a kind” opportunity to find out what is really happening in the industry.

As pharmaceutical companies look to bolster their pipeline, adjust
their business approach to accommodate new customers and revamp
their portfolio strategies, Sales Force Effectiveness will continue to take
centre stage as the industry’s lifeline to success for the foreseeable
future.

The best speakers, the brightest innovators, cutting edge strategies, all at the industry’s most interactive forum

• Develop successful Sales Models: Build an effective Sales Force to
deal productively with the realities of local markets and identify the most powerful techniques to achieve sales
• Determine the right Metrics for your Sales Force: Proven techniques to measure the productivity of your Sales Force to enhance program effectiveness
• Optimize the skills of your Sales Force: Groundbreaking training and development methods that build Sales Force Effectiveness and proven strategies which upgrade your talent pool
• The latest Incentive Schemes: Select the most effective incentive plans to encourage both company growth and sales representative effectiveness simultaneously
• Innovative and successful Sales Tools: Maximize SFE results and stay competitive using practical tools and processes such as e-Detailing and the latest CRM tools
• Increase access to Physicians: Create an effective customer focused SFE strategy by learning how to identify the needs, beliefs and challenges of physicians

World Class Speakers for 2008 already confirmed from:
Speaker
	Carlos Abelleyra – General Director, Wyeth Pharmaceuticals
	Julio Portales Galindo – Vice President Corporate Affairs, Novartis
	Óscar Bello - National Sales Senior Manager, Abbott México
	Juan Antonio Guerrero Mouret – Commercial Director México and Central América, Laboratorios Sanfer
	Mauricio Ochoa – CRM Director, Schering- Plough Latin American Region
	Giovanny Leon –General Manager, Sandoz
	Luis Arosemena - Marketing Director, GlaxoSmithKline
	Carlos Velazquez Meixueiro – Sales and Marketing Training Manager Latin America, Abbott
	María Eugenia Méndez Lara – Sales & Marketing Excellence Manager, Merck Sharp & Dohme

The Sales Force Effectiveness Latin America Congress 2008 brings together industry leaders, innovators and experts to discuss the issues of this fast growing industry in Latin America.

The agenda for the Sales Force Effectiveness Latin America Congress 2008 it is made of key experts speakers to make sure you stay at the vanguard of Latin American industry. Make sure you attend this conference. All pharmaceutical companies are coming to this excellent event!

For the latest programme information please email Mariana Flores Serrano - mflores@eyeforpharma.com or call: +44 (0) 207 375 7190.