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Become a trusted partner by delivering solutions for LATAM healthcare systems and its patients

eyeforpharma LATAM 2018 pushes the boundaries – and literally makes Latin American pharma a bigger, bolder and better industry.

Do you dare to unite with new partners to transform healthcare across the region? Will you completment your bold strategy with smart customer experience and digital tactics? Will you provide the greatest possible access and value to patients?

Here are the key themes that this event will tackle – leading the way pharma will become the most valuable healthcare partner, and drive better outcomes for patients.

  • Latin America First: make LATAM the place where patients access pharma’s most innovative ideas, medicines and healthcare
  • The partnerships that provide: align and form long-term bonds with key stakeholders in order to deliver holistic patient value
  • Create commercial capabilities: boost your in-house teams by upskilling, redefining KPIs and raising digital maturity across the company.
  • Deliver superior customer experience (CX) by deploying the industry’s best pull-models and multichannel frameworks.
  • Win, consolidate and retain your key prospects with an enduring engagement and communications plan.
  • Master technology by harnessing smarter data and faster analytics – see how other industries use the latest tools to influence behaviour and drive results.

A snapshot of our 2018 Speaker Faculty

Ricardo Marek
Ricardo Marek

Takeda Pharmaceuticals

President Emerging Markets, BU

Andres Graziosi
Andres Graziosi

Novartis

Head Pharma Region LACan -Latin America and Canada

Renata Campos
Renata Campos

Takeda

Area Head Latin America & President Brazil

Rodrigo Fernandez
Rodrigo Fernandez

Astellas Pharma

Executive Director, International Business

Migdalia Denis
Migdalia Denis

Sociedad Latina Hipertension Pulmonar

President and Founder

Eva Maria Ruiz de Castilla
Eva Maria Ruiz de Castilla

GAfPA - Global Alliance for Patient Access

Director Latin America

Paula Menezes
Paula Menezes

ABRAF - Brazilian Pulmonary Hipertension Association

President

Marcos Grilanda
Marcos Grilanda

Amazon Web Services

Regional Manager

Lalo Steinmann
Lalo Steinmann

Microsoft

Latin America - Enterprise customers Azure Lead

Ben Greenberg
Ben Greenberg

WebMD/Medscape

Vice President of Product and User Experience

Jorge (A.) Herrera
Jorge (A.) Herrera

Pfizer

Emerging Markets, Digital Lead

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

What makes eyeforpharma LATAM unique?

This is not a normal conference. Our mission is to align the pharma industry around its most important stakeholders - their patients. And so, in 2018 we will guarantee:

  • A collaborative setting: Our aim is to ensure your key stakeholders are present to advance partnerships with healthcare, technology, patients and patient associations
  • An inspiring agenda: eyeforpharma LATAM is the essential place to start your journey towards commercial evolution, to gain inspiration, hear from the change-makers and leaders and recalibrate your course.
  • 200+ in attendance: If you are looking for one commercial meeting to attend in LATAM in 2018, Miami will be sure to give you the most senior-level networking opportunities possible
  • Rediscover your purpose: Join your peers and colleagues from sales, marketing, digital and medical and align around the patient for greater value for patients, healthcare and society

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

eyeforpharma LatAm community

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Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Event Highlights

  • Opening Keynote Sessions: Hear from the CEOs, Presidents and EVPs from big pharma who are leading changes and transforming their organizations.
  • Dedicated Conferences, Interactive workshops and Roundtables within one event: Tailor your agenda to your needs with tracks specializing in Digital, Customer Experience, Patient centricity, Sales and Commercial Model Innovation
  • 35+ Expert Speakers: The quality and quantity of industry expert speakers on offer will be mind-blowing, with unrivalled breadth and depth of commercial pharma knowledge being shared over this 2-day event.