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The unrivalled speaker line-up for 2018

Keynote Speakers


Ricardo Marek

Ricardo Marek

President Emerging Markets, BU
Takeda Pharmaceuticals

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Ricardo Marek is President of Takeda’s Emerging Markets Business Unit (EM BU- encompassing 37 countries in 5 Global geographies), and a member of Takeda’s Executive Team (TET), reporting to the Company’s CEO & President, Christophe Weber.

Ricardo has over 25 years of experience in various industries and leadership roles. He has been with Takeda for 7 years and over this time he simultaneously held the roles of Area Head for Latin America (LATAM) since 2014, President for Brazil since 2013. Prior to that, he was Chief Financial Officer (CFO) of Brazil.

Ricardo led the realignment and restructuring of the LATAM Area, positioning it as one of the top performers across EM BU, and Takeda Brazil as one of the top 10 pharmaceutical companies in the country. He also secured a number of acquisitions as well as launched the Oncology business in the region for Takeda’s potentially life-saving and life-transforming medicines. Under his leadership, Takeda was recognised for the first time as a Top Employer in all seven countries across the LATAM region, and also received several other HR awards, such as Great Place to Work®.  

Before joining Takeda in 2011, Ricardo was CFO for Organon International in the US, and Managing Director and Vice President Finance for the Akzo Nobel Group in Brazil. He also has experience in other industries such as chemicals and aerospace.

A Brazilian national, Ricardo holds an MBA from the University of Sao Paulo, Brazil and Executive Education from Wharton and International Marketing Management from UCLA

Andres Graziosi

Andres Graziosi

Head Pharma Region LACan (Latin America and Canada)
Novartis

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Andrés Graziosi was appointed Head Pharma of the Latin America and Canada Region in May 2016, reporting to Paul Hudson, CEO Novartis Pharmaceuticals.

His previous position was as Country Pharma Organization Head in Russia, since July 2014, reporting to the Head of Pharma Region Europe. Before that role, he has served as CPO Head Argentina & Uruguay.

Leading the Argentinian CPO since 2011, Andrés and his team achieved outstanding successes in main areas of the business, ensuring significant top and bottom line growth of key products (Gilenya, Lucentis, Galvus, Tobi Podhaler) and contributed to develop key capabilities especially in Medical Marketing and KAM/Access functions.

Andrés joined Novartis in 2003 as Head, Financial Reporting and Analysis (FRA) Argentina, and subsequently has held a number of management positions including work in Novartis Head Quarters Basel with the Global Marketing Team in charge of developing and implementing new marketing and sales strategies for Lucentis. Later he served as Commercial and Access Head, Latin America.

Before joining Novartis, for more than 10 years Andres worked as a senior manager in PriceWaterhose Coopers (PwC) Transaction Services.

He is a CPA, and holds an MBA from ESEADE in Buenos Aires.

Renata Campos

Renata Campos

Area Head Latin America & President Brazil
Takeda

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More information coming soon...

Percival Barreto

Percival Barreto

Senior Vice President, Head of International
Astellas Pharma

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Percival Barretto-Ko is senior vice president, international operations, for Astellas. In this role, Barretto-Ko leads Astellas Farma Brasil, Astellas Farma Colombia, Astellas Pharma Canada, and over 20 countries where Astellas’ innovative therapies in Oncology, Urology, and Immunology serve unmet patient needs.

Prior to assuming this position, Barretto-Ko was senior vice president, corporate strategy, business development, and government affairs, where he led the company’s corporate strategy organization. Previously, Barretto-Ko led Astellas Pharma Europe’s corporate strategy organization, headquartered in London.

Barretto-Ko earned a Bachelor of Science in biological sciences from Cornell University, a Master of Business Administration from Yale School of Management and a Master of Science from MIT Sloan School of Management, where he served as a Sloan Fellow for Innovation and Global Leadership.

Francisco Ballester

Francisco Ballester

President, Latin America
Sandoz

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Francisco Ballester (Paco) joined Sandoz in November 2012 as Regional Head for Latin America. Previously, he was with Novartis Pharma Spain, where, since 2008, he held the role of Country Head. There, Paco successfully grew the market share, the talent pipeline and developed the culture to rank Novartis as a marketplace leader as well as the #1 workplace in Spain. Prior to this, Paco held roles of increasing responsibility both at the regional level, including Head of General Medicines for Latin America, as well as locally within Spain. Paco joined Novartis in 1991. He also has experience in banking. A Spanish national, Paco completed his Bachelor’s degree in Pharmacy at the University of Valencia (Spain) and his MBA at the Valencia Polytechnic University. He is married with three children, and enjoys running, playing soccer, traveling and technology.

Jörg-Michael Rupp

Jörg-Michael Rupp

Head LATAM
Roche

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Jörg-Michael Rupp has been the Head of Roche Latin America since 2010. He joined the company in 1985 as student of the Cooperative State University in Germany. Between 1989 and 1994, he held various positions of increasing responsibility related to sales and marketing in Germany, before being appointed Market Manager, and soon thereafter General Manager of Roche Israel.

In 2000, Jörg assumed the position of Executive Director of Roche South Africa and in 2004, he was appointed General Manager of Roche Greece. In 2008, Jörg was transferred to the headquarters in Switzerland as Global Product Strategy Franchise Director, where he was responsible for the development of Avastin in its advanced stage and its global sales, before moving on to his current role in Latin America.

Marcos Grilanda

Marcos Grilanda

Regional Manager
Amazon Web Services

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More information coming soon...

Lalo Steinmann

Lalo Steinmann

Latin America - Enterprise customers Azure Lead
Microsoft

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Ben Greenberg

Ben Greenberg

Vice President of Product and User Experience
WebMD/Medscape

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As Vice President of Product & User Experience for WebMD / Medscape, Ben Greenberg builds software that promotes patient wellness and provides decision support to physicians at the point of care. He recently led the design and development of WebMD’s groundbreaking new voice-assistant products, WebMD for Google Home and Amazon Alexa.

Some of Ben’s most popular products include Medscape: Drugs and Diseases and the award-winning news and perspective app Medscape MedPulse, which won The Web Marketing Association’s Best Healthcare Provider Mobile Application in 2014.

Before starting his career, Ben received a degree in Network Multimedia, with a focus on computer science and visual design, from Oberlin College.

Juan Carlos Trujillo

Juan Carlos Trujillo

International Policy and Operations Director
FIFARMA

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Dr. Juan Carlos Trujillo has over 10 years of experience in the pharmaceutical industry in areas ranging from Vaccines, Project Management, Public Markets, Public Affairs and Sales to national and local governments. Before joining the private sector, Dr. Trujillo worked as an Ophthalmologist, as Secretary to the Minister of Education, General Director for Human Resource Analysis and Policy in the Ministry of Health and as Health Advisor in the Ministry of Defense in Colombia. Dr. Trujillo is a physician from El Rosario University in Colombia, where he obtained an M.D. in 1991. He then graduated as an Ophthalmologist from the same university in 1996. In 2008 he obtained a Master of Business Administration degree (MBA) from Los Andes University in Colombia. Dr. Trujillo joined FIFARMA in 2015 with a mandate to manage general operations through a sustained period of growth for the organization.

Patient & Associations Speakers


Migdalia Denis

Migdalia Denis

President and Founder
Sociedad Latina Hipertension Pulmonar

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Migdalia Denis

Presidente de la Sociedad Latina de Hipertension Pulmonar

Miembro del Board de IAPO para LatAm

Miembro de RDI y Comité de ONG’s de Enfermedades Raras

Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Director Latin America
GAfPA - Global Alliance for Patient Access

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Eva Maria Ruiz de Castilla is a co-founder of ESPERANTRA, a not-for-profit cancer and chronic disease patient advocacy organization in Lima, Peru. She has been instrumental in a number of national initiatives focused on cancer, including the government’s Plan Esperanza launched in 2012 to provide basic cancer care coverage for the poorest and most vulnerable Peruvians.

In addition to her work with Esperantra, Eva Maria is a public health expert, she consults for various Peruvian ministries, including Health, Social Development, Housing, Women, and Water-Sanitation to help design and coordinate the country’s public-sector social assistance programs. From 2011 to 2012, Eva Maria was Director General of the Peruvian Ministry of Health’s (MINSA) International Coordination office and before that served as MINSA’s Director General of Health Prevention and Promotion.

She is based in Miami and currently works as Regional Director of the Global Alliance for Patient Access GAfPA www.gafpa.org

Languages: She is fluent in English, French, Italian and Spanish.

Silvia Fernandez Barrio

Silvia Fernandez Barrio

President
Aepso - Asociación Civil para el Enfermo de Psoriasis

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More information coming soon...

Paula Menezes

Paula Menezes

President
ABRAF - Brazilian Pulmonary Hipertension Association

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More information coming soon...

All Speakers


Ricardo Marek

Ricardo Marek

President Emerging Markets, BU
Takeda Pharmaceuticals

Read more

Ricardo Marek is President of Takeda’s Emerging Markets Business Unit (EM BU- encompassing 37 countries in 5 Global geographies), and a member of Takeda’s Executive Team (TET), reporting to the Company’s CEO & President, Christophe Weber.

Ricardo has over 25 years of experience in various industries and leadership roles. He has been with Takeda for 7 years and over this time he simultaneously held the roles of Area Head for Latin America (LATAM) since 2014, President for Brazil since 2013. Prior to that, he was Chief Financial Officer (CFO) of Brazil.

Ricardo led the realignment and restructuring of the LATAM Area, positioning it as one of the top performers across EM BU, and Takeda Brazil as one of the top 10 pharmaceutical companies in the country. He also secured a number of acquisitions as well as launched the Oncology business in the region for Takeda’s potentially life-saving and life-transforming medicines. Under his leadership, Takeda was recognised for the first time as a Top Employer in all seven countries across the LATAM region, and also received several other HR awards, such as Great Place to Work®.  

Before joining Takeda in 2011, Ricardo was CFO for Organon International in the US, and Managing Director and Vice President Finance for the Akzo Nobel Group in Brazil. He also has experience in other industries such as chemicals and aerospace.

A Brazilian national, Ricardo holds an MBA from the University of Sao Paulo, Brazil and Executive Education from Wharton and International Marketing Management from UCLA

Andres Graziosi

Andres Graziosi

Head Pharma Region LACan (Latin America and Canada)
Novartis

Read more

Andrés Graziosi was appointed Head Pharma of the Latin America and Canada Region in May 2016, reporting to Paul Hudson, CEO Novartis Pharmaceuticals.

His previous position was as Country Pharma Organization Head in Russia, since July 2014, reporting to the Head of Pharma Region Europe. Before that role, he has served as CPO Head Argentina & Uruguay.

Leading the Argentinian CPO since 2011, Andrés and his team achieved outstanding successes in main areas of the business, ensuring significant top and bottom line growth of key products (Gilenya, Lucentis, Galvus, Tobi Podhaler) and contributed to develop key capabilities especially in Medical Marketing and KAM/Access functions.

Andrés joined Novartis in 2003 as Head, Financial Reporting and Analysis (FRA) Argentina, and subsequently has held a number of management positions including work in Novartis Head Quarters Basel with the Global Marketing Team in charge of developing and implementing new marketing and sales strategies for Lucentis. Later he served as Commercial and Access Head, Latin America.

Before joining Novartis, for more than 10 years Andres worked as a senior manager in PriceWaterhose Coopers (PwC) Transaction Services.

He is a CPA, and holds an MBA from ESEADE in Buenos Aires.

Renata Campos

Renata Campos

Area Head Latin America & President Brazil
Takeda

Read more

More information coming soon...

Percival Barreto

Percival Barreto

Senior Vice President, Head of International
Astellas Pharma

Read more

Percival Barretto-Ko is senior vice president, international operations, for Astellas. In this role, Barretto-Ko leads Astellas Farma Brasil, Astellas Farma Colombia, Astellas Pharma Canada, and over 20 countries where Astellas’ innovative therapies in Oncology, Urology, and Immunology serve unmet patient needs.

Prior to assuming this position, Barretto-Ko was senior vice president, corporate strategy, business development, and government affairs, where he led the company’s corporate strategy organization. Previously, Barretto-Ko led Astellas Pharma Europe’s corporate strategy organization, headquartered in London.

Barretto-Ko earned a Bachelor of Science in biological sciences from Cornell University, a Master of Business Administration from Yale School of Management and a Master of Science from MIT Sloan School of Management, where he served as a Sloan Fellow for Innovation and Global Leadership.

Francisco Ballester

Francisco Ballester

President, Latin America
Sandoz

Read more

Francisco Ballester (Paco) joined Sandoz in November 2012 as Regional Head for Latin America. Previously, he was with Novartis Pharma Spain, where, since 2008, he held the role of Country Head. There, Paco successfully grew the market share, the talent pipeline and developed the culture to rank Novartis as a marketplace leader as well as the #1 workplace in Spain. Prior to this, Paco held roles of increasing responsibility both at the regional level, including Head of General Medicines for Latin America, as well as locally within Spain. Paco joined Novartis in 1991. He also has experience in banking. A Spanish national, Paco completed his Bachelor’s degree in Pharmacy at the University of Valencia (Spain) and his MBA at the Valencia Polytechnic University. He is married with three children, and enjoys running, playing soccer, traveling and technology.

Jörg-Michael Rupp

Jörg-Michael Rupp

Head LATAM
Roche

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Jörg-Michael Rupp has been the Head of Roche Latin America since 2010. He joined the company in 1985 as student of the Cooperative State University in Germany. Between 1989 and 1994, he held various positions of increasing responsibility related to sales and marketing in Germany, before being appointed Market Manager, and soon thereafter General Manager of Roche Israel.

In 2000, Jörg assumed the position of Executive Director of Roche South Africa and in 2004, he was appointed General Manager of Roche Greece. In 2008, Jörg was transferred to the headquarters in Switzerland as Global Product Strategy Franchise Director, where he was responsible for the development of Avastin in its advanced stage and its global sales, before moving on to his current role in Latin America.

Marcos Grilanda

Marcos Grilanda

Regional Manager
Amazon Web Services

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More information coming soon...

Lalo Steinmann

Lalo Steinmann

Latin America - Enterprise customers Azure Lead
Microsoft

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More information coming soon...

Register Now

Save US$300 with our Super Early Bird discount. Expires Tomorrow!


Ben Greenberg

Ben Greenberg

Vice President of Product and User Experience
WebMD/Medscape

Read more

As Vice President of Product & User Experience for WebMD / Medscape, Ben Greenberg builds software that promotes patient wellness and provides decision support to physicians at the point of care. He recently led the design and development of WebMD’s groundbreaking new voice-assistant products, WebMD for Google Home and Amazon Alexa.

Some of Ben’s most popular products include Medscape: Drugs and Diseases and the award-winning news and perspective app Medscape MedPulse, which won The Web Marketing Association’s Best Healthcare Provider Mobile Application in 2014.

Before starting his career, Ben received a degree in Network Multimedia, with a focus on computer science and visual design, from Oberlin College.

Juan Carlos Trujillo

Juan Carlos Trujillo

International Policy and Operations Director
FIFARMA

Read more

Dr. Juan Carlos Trujillo has over 10 years of experience in the pharmaceutical industry in areas ranging from Vaccines, Project Management, Public Markets, Public Affairs and Sales to national and local governments. Before joining the private sector, Dr. Trujillo worked as an Ophthalmologist, as Secretary to the Minister of Education, General Director for Human Resource Analysis and Policy in the Ministry of Health and as Health Advisor in the Ministry of Defense in Colombia. Dr. Trujillo is a physician from El Rosario University in Colombia, where he obtained an M.D. in 1991. He then graduated as an Ophthalmologist from the same university in 1996. In 2008 he obtained a Master of Business Administration degree (MBA) from Los Andes University in Colombia. Dr. Trujillo joined FIFARMA in 2015 with a mandate to manage general operations through a sustained period of growth for the organization.

Danny Antezana

Danny Antezana

Senior Director, Global Supply Chain
Merck Group

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Danny Antezana has over 20 years of Supply Chain experience in Healthcare and Consumer Goods industries in companies like Merck, Baxter, Johnson & Johnson and Avon. Danny holds a Bachelor degree in Business Administration from Pontificia Universidade Catolica de Sao Paulo, Brazil, an MBA degree from University of Louisville, USA and an Executive Development Program certificate from Massachusetts Institute of Technology, USA. He is also Six Sigma Green Belt and APICS Certified.

Jorge (A.) Herrera

Jorge (A.) Herrera

Emerging Markets, Digital Lead
Pfizer

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Jose Miguel Calderon

Jose Miguel Calderon

Senior Director - LatAm Commercial IT Strategy & CIO
Johnson & Johnson

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Jose Miguel holds overall responsibility for developing IT capabilities to enable business strategies and initiatives towards Johnson Pharmaceutical group of companies for Latin America and the Caribbean. He is a member of Janssen Latin America Board and Janssen Pharmaceutics Global IT board.

With 25 years of international experience, before joining JNJ in 2014, he served as Director of Microsoft's Latin America Government & Health Industry organization, leading business strategy & planning to help government, public safety, national security, and healthcare customers.

He has been recognized with the National Award Healthcare and Technology by the Spanish Society Healthcare and Technology (S.E.I.S.) due to his impact in National Healthcare automation and efficiency and by Microsoft Corporation with the World Wide Public Sector Diamond Award (Real Impact) by his effort on National competitiveness on counties with limited resources.

Dr. Kenneth Sanchez

Dr. Kenneth Sanchez

Head Commercial Excellence International and Commercial Academy
Teva

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Dr. Hans Bierschwale

Dr. Hans Bierschwale

Head Medical Neurology LACART
UCB

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Dr. Hans Bierschwale graduated in Medicine and specialized in ObGyn by University of Chile. Joined the Pharma Industry in 1993 as Medical Director for Wyeth Pharmaceuticals. Since then, he has been heading Medical Teams throughout Latin America, and for the last 14 is living in Mexico. Since2009 Hans has been heading the different Medical Departments in UCB Pharma for Mexico, Latin America and the expanded Region, establishing strong teams working in close teamwork with Marketing, Access and Commercial Areas, progressively working  with Patients and Patient Associations in order to provide solutions that can help people with chronic conditions to live the life they want to live.

Anita Natzkova

Anita Natzkova

Director Research Insights and Business Intelligence
Teva Pharmaceuticals

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Javier Pirraglia

Javier Pirraglia

Rare Diseases Marketing Head
Sanofi Genzyme

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Profesional con amplia experiencia en la industria farmacéutica, graduado en medicina veterinaria en la Universidad Central de Venezuela y con un MBA en la Universidad Metropolitana en Caracas, con diplomado en Gerencia, Coaching, Manejo efectivo del tiempo, desarrollo organizacional, negociación y resolución de conflictos, entre otros.

Experiencia en ventas institucionales, introducción y lanzamiento de productos en nuevos mercados, manejo de programas de valor agregado, investigación de mercado, establecimiento de planes de negocios, campañas promocionales, entre otros.

Profesor universitario en la Universidad Santa María, escuela de Comunicación Social, cátedra de Liderazgo y comunicación.

Sergio Konig

Sergio Konig

Digital Transformation Expert
eHealth CITGS

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Jose Bernal

Jose Bernal

International Marketing Director
Grifols

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Heidi Padilla

Heidi Padilla

Head MCM, Comms & Engagement Director
GSK

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Degree in Communications with specialty in Advertising and Postgraduate in Marketing from the University of Anahuac. She has extensive experience in the field of communications, pharmaceutical digital marketing, social responsibility, and sponsorships, has collaborated in Public Relations agencies, Retail and Consumer Electronics companies such as Samsung Electronics, before joining the GSK team, Heidi collaborated to MSD where she relaunched the corporate website of the company, as well as Univadis.mx

She joined GSK Mexico in 2014 as Senior Manager of Multicanal where he launched the site salud.gsk.com.mx. She currently leads the Communications, Multichannel and Events areas of GSK.

Sofiane Achir Durand

Sofiane Achir Durand

Patient Service Lead
Shire

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Sofiane Achir Durand is currently heading the Patient Services Department at Shire Pharmaceuticals Mexico, after 7 years fully dedicated in improving Patient’s Quality of life and Standards of care from the Pharmaceutical Industry. Her professional career begins in 2010 in UCB Mexico, consolidating the existing programs and ensuring the successful launch of the new initiatives for Neurosciences and Immunology. Later, she takes the responsibility at Sanofi Genzyme (Rare Diseases) to lead the Case Managers Team and develop integrated support programs strengthening the value proposition to the Public Institutions. Her experience as Patient Advocacy Manager for Pfizer definitely convinces her to become an active agent of change through Public Policy and enable the development of Transversal workgroups involving key Patient Organizations and Authorities, especially in Oncology, Rare Diseases and Immunology.

Sofiane owns a Master's Degree in Administration & Marketing from the INSEEC Business School Paris (France). She has worked in France, Mexico and the United States.

Daniel Alfredo Sapene Cisneros

Daniel Alfredo Sapene Cisneros

Director Asociado de Programas de Valor
MSD

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Mafalda Hurtado

Mafalda Hurtado

Former Country Business Unit Director - Oncology & Immunology
Pharmaceutical Industry

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Alejandro De La Torre

Alejandro De La Torre

Director Commercial Excellence
Grünenthal

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Edvard Philipson

Edvard Philipson

Former VP Latin America Region
Pharmaceutical Industry

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Migdalia Denis

Migdalia Denis

President and Founder
Sociedad Latina Hipertension Pulmonar

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Migdalia Denis

Presidente de la Sociedad Latina de Hipertension Pulmonar

Miembro del Board de IAPO para LatAm

Miembro de RDI y Comité de ONG’s de Enfermedades Raras

Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Director Latin America
GAfPA - Global Alliance for Patient Access

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Eva Maria Ruiz de Castilla is a co-founder of ESPERANTRA, a not-for-profit cancer and chronic disease patient advocacy organization in Lima, Peru. She has been instrumental in a number of national initiatives focused on cancer, including the government’s Plan Esperanza launched in 2012 to provide basic cancer care coverage for the poorest and most vulnerable Peruvians.

In addition to her work with Esperantra, Eva Maria is a public health expert, she consults for various Peruvian ministries, including Health, Social Development, Housing, Women, and Water-Sanitation to help design and coordinate the country’s public-sector social assistance programs. From 2011 to 2012, Eva Maria was Director General of the Peruvian Ministry of Health’s (MINSA) International Coordination office and before that served as MINSA’s Director General of Health Prevention and Promotion.

She is based in Miami and currently works as Regional Director of the Global Alliance for Patient Access GAfPA www.gafpa.org

Languages: She is fluent in English, French, Italian and Spanish.

Silvia Fernandez Barrio

Silvia Fernandez Barrio

President
Aepso - Asociación Civil para el Enfermo de Psoriasis

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More information coming soon...

Paula Menezes

Paula Menezes

President
ABRAF - Brazilian Pulmonary Hipertension Association

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More information coming soon...

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