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See the Agenda attracting Pharma Executives 

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Workshops Led by Amazon & Microsoft
08:30 - 09:00
AMAZON WORKSHOP - Working Backwards!

A new workshop exploring Amazon’s customer-centric approach to innovation

Inside Amazon’s approach to inventing new products and services are a set of simple yet effective activities designed to drive clarity and focus for teams.

Attend this workshop to:

  • Learn the simple activities that Amazon employ to drive true customer-centricity in the way you develop services for customers.
  • Understand how to work with the customer always in your mind by learning how to develop a Working Backwards document which includes a press release, FAQs and visuals.

Amazon Web Services Marcos Grilanda Regional Manager Amazon Web Services

MICROSOFT WORKSHOP - Decoding the future: democratising AI to empower better outcomes

More information coming soon…

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

Keynote Agenda
A vision for the future: Next steps for Healthcare in LATAM
08:30 - 09:00
Case Study Takeda:
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:30 - 09:00
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can’t do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator to be revealed soon

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Rodrigo Fernandez Executive Director, International Business Astellas Pharma

Sandoz Francisco Ballester President, Latin America Sandoz

08:30 - 09:00
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator to be revealed soon

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:30 - 09:00
Innovating to transform patient care in Latin America
  • Understand how demographic trends in chronic illness are putting healthcare systems under pressure
  • This is a golden age for medical science and Novartis is striving to help shape the future of healthcare by focusing on Discovery, Development, Commercializing and Medical Education
  • We must innovate to ensure sustainability to transform healthcare and reimagine medicine

Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Gain trust; gain access
08:30 - 09:00
How to resurrect your reputation through the promotion of integrity and ethical standards across your company
  • A look at how to apply the principles to boost transparency in pharma
  • Understand the impact and influence that you can achieve through local initiatives to ensure transparency and gaining trust

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

08:30 - 09:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

Speaker Logo Dra. Laura Suchil Jefa del Departamento de Vinculación Institucional Instituto Nacional de Cancerología de México

NEW 2018 - The Elevator Pitches
08:30 - 09:00
For the first time ever, we bring health entrepreneurs onto center stage

Listen to the digital solutions that highly talented Latin American Start-Ups offer for patients, and even pharma – can you keep up with their disruptive innovation?

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

Speaker Logo Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

Speaker Logo Matias Shulz CEO ViewMind

The Inspirational Space Keynotes
08:30 - 09:00
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

08:30 - 09:00
Decoding the future: democratising AI to empower better outcomes
  • Explore the role of systems of intelligence to reason over an ever-growing amount of health data to advance the promise of precision medicine, shorten and sharpen clinical trials
  • Discover new digital engagement models as companion services to enhance adherence, manage chronic conditions and prevent diseases
  • Trust and new governance models of health data as enabling conditions for future-proof innovation

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

Commercial Excellence and Patient Centricity
Digital Customer Innovation and Multichannel Excellence
Become a real patient centric company
Advanced Customer Engagement
08:30 - 09:00
Mastering Patient Engagement Activities throughout lifecycle of medicines
  • Vital principles to plan, develop and assess the quality of patient engagement programs within your organization
  • Explore the seven PE Quality Criteria to ensure you implement successful PE activities and projects
  • Learn checklist of “do’s and don’ts” to meet the needs of the diverse stakeholders in patient engagement

Speaker to be revealed soon

Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

08:30 - 09:00
eyeforpharma Award Finalist - Most Valuable Patient Advocate
Team PHenomenal Hope Brazil
  • An innovate advocacy plan, using sports to attract media and population attention, online petition to pressure and be effective. A new way to change public policy and to claim for attention.

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Case Study GSK – salud.gsk.com.mx:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

08:30 - 09:00
Differentiate yourself with greater patient insight and a more holistic health solution
  • Win advantage over your competitors through beyond-the-pill offerings, better adherence and greater patient loyalty
  • Address the growing demands of the digitally native customer by using design thinking to find solutions
  • Develop better communication channels with HCPs and patients to ensure your solution is well received and further improves customer loyalty
Beyond Digital Campaigns – The Big Opportunity to deliver new information that really matters to customers and patients
  • How can I help? – Demonstrate your promise to patients through digital campaigns which promote prevention and superior support
  • How to make decisions based on data – Understand your patient digital behaviour in order to gain a 360-degree view and unrivalled insights

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

Commercial Excellence
Digital Customer Innovation and Multichannel Excellence
08:30 - 09:00
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

Embrace the next generation of online customers by starting with your internal digital maturity
  • Identify key trends in the direction of digital communications and ensure you are equipped to deliver a seamless experience, irrespective of channel
  • Prepare your commercial teams with the right expertise to adapt to the changing needs of the digital-native generation
  • Ensure KPIs progress alongside technology advancements to maintain relevance and investment

Speaker to be revealed soon

08:30 - 09:00
Gain authenticity and deliver value by bringing medical knowledge to your commercial strategy
  • How medical affairs and commercial departments can be integrated without losing authenticity and remaining compliant
  • Understand where medical affairs is becoming a strategic and crucial department and how the organisation should communicate and add value elsewhere
  • Devise the best ways to bring medical knowledge to your existing commercial teams

Speaker Logo Juan Ochoa Chief Medical Officer Nestlé Health Science

Session missing…
08:30 - 09:00
Panel:
Guarantee value by co-creating initiatives with patients and customers
  • Where are the greatest examples of co-creation in Latin America?
  • How to establish win-win partnerships with advocacy groups to help support patients and ensure their voice travels across your entire company
  • Guidelines on how to work with external groups while staying compliant

Moderator to be revealed soon

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

BLANK Mafalda Hurtado Former Country Business Unit Director - Oncology & Immunology Pharmaceutical Industry

Grünenthal Alejandro De La Torre Director, Commercial Excellence Grünenthal

Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients
  • How to align commercial teams when building working relationships with HCPs, physicians and hospital pharmacists

Moderator to be revealed soon

Panellists: eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

More Panellists to be revealed soon

Sales Excellence
Perfecting Patient Support Programs
08:30 - 09:00
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

Case Study Grupo Silanes & Federación Mexicana de Diabetes:
Intégrate - Pharma can’t do it alone! - Enhance patient support programs through collaboration with different stakeholders
  • Understand how to move from an episodic to a continuous patient support model
  • Use technology to provide continuous and relevant support throughout the patient journey
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grupo Silanes Rafael Quintanilla Director Farma Mexico Grupo Silanes

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:30 - 09:00
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker Logo Alejandro Arteaga Market Access Senior Director - Latin America Grünenthal

Case Study Grifols International:
Never Give Up! – Listen how to overcome the challenges in the design and implementation of Patient Support Programs in LatAm
  • Lessons learnt - How to transform challenges into opportunities
  • Learn to identify the unmet needs in the health system to optimize your PSP and ensure that they meet patients’ needs
  • PSP Implementation and follow-up through an evolutionary program to ensure the continuous improvement of your programs

Grifols Jose Bernal International Marketing Director Grifols

08:30 - 09:00
Session missing…
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator to be revealed soon

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

Shire Sofiane Achir Durand Patient Service Lead Shire

More Panellists to be revealed soon

Keynote Agenda
A vision for the future: Next steps for Healthcare in LATAM
08:30 - 09:00
Case Study Takeda:
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:30 - 09:00
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can’t do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator to be revealed soon

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Rodrigo Fernandez Executive Director, International Business Astellas Pharma

Sandoz Francisco Ballester President, Latin America Sandoz

08:30 - 09:00
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator to be revealed soon

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:30 - 09:00
Innovating to transform patient care in Latin America
  • Understand how demographic trends in chronic illness are putting healthcare systems under pressure
  • This is a golden age for medical science and Novartis is striving to help shape the future of healthcare by focusing on Discovery, Development, Commercializing and Medical Education
  • We must innovate to ensure sustainability to transform healthcare and reimagine medicine

Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Gain trust; gain access
08:30 - 09:00
How to resurrect your reputation through the promotion of integrity and ethical standards across your company
  • A look at how to apply the principles to boost transparency in pharma
  • Understand the impact and influence that you can achieve through local initiatives to ensure transparency and gaining trust

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

08:30 - 09:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Bayer Pharmaceuticals Eduardo Magallanes Senior Vice President Latin America Bayer Pharmaceuticals

Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

Speaker Logo Dra. Laura Suchil Jefa del Departamento de Vinculación Institucional Instituto Nacional de Cancerología de México

NEW 2018 - The Elevator Pitches
08:30 - 09:00
For the first time ever, we bring health entrepreneurs onto center stage

Listen to the digital solutions that highly talented Latin American Start-Ups offer for patients, and even pharma – can you keep up with their disruptive innovation?

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

Speaker Logo Dra. Georgina Sposetti CEO & Founder UnEnsayoParaMi

Speaker Logo Matias Shulz CEO ViewMind

The Inspirational Space Keynotes
08:30 - 09:00
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

08:30 - 09:00
Decoding the future: democratising AI to empower better outcomes
  • Explore the role of systems of intelligence to reason over an ever-growing amount of health data to advance the promise of precision medicine, shorten and sharpen clinical trials
  • Discover new digital engagement models as companion services to enhance adherence, manage chronic conditions and prevent diseases
  • Trust and new governance models of health data as enabling conditions for future-proof innovation

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

Download your brochure now

Workshops Led by Amazon & Microsoft
08:30 - 09:00
AMAZON WORKSHOP - Working Backwards!

A new workshop exploring Amazon’s customer-centric approach to innovation

Inside Amazon’s approach to inventing new products and services are a set of simple yet effective activities designed to drive clarity and focus for teams.

Attend this workshop to:

  • Learn the simple activities that Amazon employ to drive true customer-centricity in the way you develop services for customers.
  • Understand how to work with the customer always in your mind by learning how to develop a Working Backwards document which includes a press release, FAQs and visuals.

Amazon Web Services Marcos Grilanda Regional Manager Amazon Web Services

MICROSOFT WORKSHOP - Decoding the future: democratising AI to empower better outcomes

More information coming soon…

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

Download your brochure now

Commercial Excellence and Patient Centricity
Digital Customer Innovation and Multichannel Excellence
Become a real patient centric company
Advanced Customer Engagement
08:30 - 09:00
Mastering Patient Engagement Activities throughout lifecycle of medicines
  • Vital principles to plan, develop and assess the quality of patient engagement programs within your organization
  • Explore the seven PE Quality Criteria to ensure you implement successful PE activities and projects
  • Learn checklist of “do’s and don’ts” to meet the needs of the diverse stakeholders in patient engagement

Speaker to be revealed soon

Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

08:30 - 09:00
eyeforpharma Award Finalist - Most Valuable Patient Advocate
Team PHenomenal Hope Brazil
  • An innovate advocacy plan, using sports to attract media and population attention, online petition to pressure and be effective. A new way to change public policy and to claim for attention.

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

Case Study GSK – salud.gsk.com.mx:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

08:30 - 09:00
Differentiate yourself with greater patient insight and a more holistic health solution
  • Win advantage over your competitors through beyond-the-pill offerings, better adherence and greater patient loyalty
  • Address the growing demands of the digitally native customer by using design thinking to find solutions
  • Develop better communication channels with HCPs and patients to ensure your solution is well received and further improves customer loyalty
Beyond Digital Campaigns – The Big Opportunity to deliver new information that really matters to customers and patients
  • How can I help? – Demonstrate your promise to patients through digital campaigns which promote prevention and superior support
  • How to make decisions based on data – Understand your patient digital behaviour in order to gain a 360-degree view and unrivalled insights

Speaker Logo Javier Andres Cardona Mora Co-Founder & CEO 1DOC3

Commercial Excellence
Digital Customer Innovation and Multichannel Excellence
08:30 - 09:00
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

Embrace the next generation of online customers by starting with your internal digital maturity
  • Identify key trends in the direction of digital communications and ensure you are equipped to deliver a seamless experience, irrespective of channel
  • Prepare your commercial teams with the right expertise to adapt to the changing needs of the digital-native generation
  • Ensure KPIs progress alongside technology advancements to maintain relevance and investment

Speaker to be revealed soon

08:30 - 09:00
Gain authenticity and deliver value by bringing medical knowledge to your commercial strategy
  • How medical affairs and commercial departments can be integrated without losing authenticity and remaining compliant
  • Understand where medical affairs is becoming a strategic and crucial department and how the organisation should communicate and add value elsewhere
  • Devise the best ways to bring medical knowledge to your existing commercial teams

Speaker Logo Juan Ochoa Chief Medical Officer Nestlé Health Science

Session missing…
08:30 - 09:00
Panel:
Guarantee value by co-creating initiatives with patients and customers
  • Where are the greatest examples of co-creation in Latin America?
  • How to establish win-win partnerships with advocacy groups to help support patients and ensure their voice travels across your entire company
  • Guidelines on how to work with external groups while staying compliant

Moderator to be revealed soon

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

BLANK Mafalda Hurtado Former Country Business Unit Director - Oncology & Immunology Pharmaceutical Industry

Grünenthal Alejandro De La Torre Director, Commercial Excellence Grünenthal

Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients
  • How to align commercial teams when building working relationships with HCPs, physicians and hospital pharmacists

Moderator to be revealed soon

Panellists: eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

More Panellists to be revealed soon

Sales Excellence
Perfecting Patient Support Programs
08:30 - 09:00
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

Case Study Grupo Silanes & Federación Mexicana de Diabetes:
Intégrate - Pharma can’t do it alone! - Enhance patient support programs through collaboration with different stakeholders
  • Understand how to move from an episodic to a continuous patient support model
  • Use technology to provide continuous and relevant support throughout the patient journey
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grupo Silanes Rafael Quintanilla Director Farma Mexico Grupo Silanes

Speaker Logo Gisela Ayala Téllez Executive Director Federación Mexicana de Diabetes

08:30 - 09:00
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker Logo Alejandro Arteaga Market Access Senior Director - Latin America Grünenthal

Case Study Grifols International:
Never Give Up! – Listen how to overcome the challenges in the design and implementation of Patient Support Programs in LatAm
  • Lessons learnt - How to transform challenges into opportunities
  • Learn to identify the unmet needs in the health system to optimize your PSP and ensure that they meet patients’ needs
  • PSP Implementation and follow-up through an evolutionary program to ensure the continuous improvement of your programs

Grifols Jose Bernal International Marketing Director Grifols

08:30 - 09:00
Session missing…
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator to be revealed soon

Panellists: Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

Shire Sofiane Achir Durand Patient Service Lead Shire

More Panellists to be revealed soon

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