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See full agenda below, or click on one of the sessions at the top of the page to go straight to that part of the agenda. You can also download the agenda if you would rather save a copy to your computer - download it here.


Keynotes – Opening and closing plenary sessions
A vision for the future: Next steps for Healthcare in LATAM
08:30 - 09:00
Case Study Takeda
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:30 - 09:00
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can’t do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator to be revealed soon

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Percival Barreto Senior Vice President, Head of International Astellas Pharma

Sandoz Francisco Ballester President, Latin America Sandoz

08:30 - 09:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

More panellists to be revealed soon

08:30 - 09:00
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator to be revealed soon

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

More Panellists to be revealed soon

Gain trust; gain access
08:30 - 09:00
How to resurrect your reputation through the promotion of integrity and ethical standards across your company
  • A look at how to apply the principles that Transparency International has developed to boost transparency in pharma
  • Understand the impact and influence that you can achieve through local initiatives to ensure transparency and gaining trust
  • Humanize your organization – to what degree can you open up and become a member of the communities that you serve?

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Speaker from Transparency International to be revealed soon

08:30 - 09:00
A more transparent approach to pricing that complements your focus on innovation and value
  • Reimbursement in value-based healthcare – how can we translate value into price?
  • How transparency and clarity can establish your reputation with payers
  • Define the true value of your medicines and ensure this can be communicated to different stakeholders

Speaker to be revealed soon

The Inspirational Space – Listen, learn and implement!
08:30 - 09:00
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

08:30 - 09:00
Into the Cloud and beyond – Learn from Microsoft how to Increase access to high-quality care
  • Learn how health systems in Latin America are implementing cloud solutions to increase access to care quality
  • Listen to how to connect health organizations across local countries to share patient histories and collaborate on best practices, and cohesively manage a patient’s care.
  • How to use information to target outreach programs to make sure you support the appropriate medical services where is needed

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

08:30 - 09:00
Amazon will share the latest advancements of technological solutions for the pharmaceutical industry

Final Topic revealed soon

Amazon Web Services Marcos Grilanda Regional Manager Amazon Web Services

Commercial Excellence and Patient Centricity
Commercial Excellence
08:30 - 09:00
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

08:30 - 09:00
Differentiate yourself with greater patient insight and a more holistic health solution
  • Win advantage over your competitors through beyond-the-pill offerings, better adherence and greater patient loyalty
  • Address the growing demands of the digitally native customer by using design thinking to find solutions
  • Develop better communication channels with HCPs and patients to ensure your solution is well received and further improves customer loyalty

UCB Hans Bierschwale Head Medical Neurology LACART UCB

Become a real patient centric company
08:30 - 09:00
The journey to the beginning: define patient centricity and determine if it is your best future path
  • Learn what returns and investment is required for a truly patient-centric approach
  • Vital principles for successful patient centric transformation programs
  • Explore which metrics and milestones can determine the commercial impact and societal influence of patient-centric initiatives

Speaker to be revealed soon

08:30 - 09:00
Panel:
Guarantee value by co-creating initiatives with patients and customers
  • Where are the greatest examples of co-creation in Latin America?
  • How to establish win-win partnerships with advocacy groups to help support patients and ensure their voice travels across your entire company
  • Guidelines on how to work with external groups while staying compliant

Moderator to be revealed soon

UCB Hans Bierschwale Head Medical Neurology LACART UCB

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

BLANK Mafalda Hurtado Former Country Business Unit Director - Oncology & Immunology Pharmaceutical Industry

Grünenthal Alejandro De La Torre Director, Commercial Excellence Grünenthal

More Panellists to be revealed soon

Sales Excellence
08:30 - 09:00
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

08:30 - 09:00
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker to be revealed soon

Digital Customer Innovation and Multichannel Excellence
Advanced Customer Engagement
08:30 - 09:00
Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

08:30 - 09:00
Case Study GSK:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

Digital Customer Innovation and Multichannel Excellence
08:30 - 09:00
Embrace the next generation of online customers by starting with your internal digital maturity
  • Identify key trends in the direction of digital communications and ensure you are equipped to deliver a seamless experience, irrespective of channel
  • Prepare your commercial teams with the right expertise to adapt to the changing needs of the digital-native generation
  • Ensure KPIs progress alongside technology advancements to maintain relevance and investment

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

08:30 - 09:00
Use digital campaigns to deliver new information that really matters to customers and patients
  • Demonstrate your promise to patients through digital campaigns which promote prevention
  • How can I help? – Make sure patients have the support they need during their treatments by implementing superior support programs
  • How to experience the patient journey in order to gain a 360-degree view and unrivalled insights

Speaker to be revealed soon

08:30 - 09:00
Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients
  • How to align commercial teams when building working relationships with HCPs, physicians and hospital pharmacists

Moderator to be revealed soon

eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

More Panellists to be revealed soon

Perfecting Patient Support Programs
08:30 - 09:00
Enhance patient support programs – use technology to provide continuous and relevant support throughout the patient journey
  • Understand how to move from an episodic to a continuous patient support model
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grifols Jose Bernal International Marketing Director Grifols

08:30 - 09:00
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator to be revealed soon

Panellists: Sanofi Genzyme Javier Pirraglia Rare Diseases Marketing Head Sanofi Genzyme

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

More Panellists to be revealed soon

Keynotes – Opening and closing plenary sessions
A vision for the future: Next steps for Healthcare in LATAM
08:30 - 09:00
Case Study Takeda
See how a leading company has improved access to innovative medicines for patients in the most challenging markets
  • Listen how Takeda has implemented its Access to Medicines strategy which goes beyond medicines and its focused to those most in need
  • Understand your evolving responsibility in managing the delivery of quality healthcare and the partnerships required to solve genuine healthcare challenges
  • Learn how can you continue to deliver innovative and affordable treatments across LATAM

Takeda Pharmaceuticals Ricardo Marek President Emerging Markets, BU Takeda Pharmaceuticals

08:30 - 09:00
Leadership Panel:
Determine your priorities as you shift to value-based provision across LATAM regions.
  • You can’t do it alone! Understand which partnerships and collaborations are required in order to bring complete solutions to the patient
  • Hear from experience how long-term, constructive partnerships can be forged and developed
  • Prepare company-wide initiatives which energize your company around new targets

Moderator to be revealed soon

Panellists: Novartis Andres Graziosi Head Pharma Region LACan -Latin America and Canada) Novartis

Takeda Renata Campos Area Head Latin America & President Brazil Takeda

Astellas Pharma Percival Barreto Senior Vice President, Head of International Astellas Pharma

Sandoz Francisco Ballester President, Latin America Sandoz

08:30 - 09:00
Multi-Stakeholder Panel:
A shared purpose: how cross-stakeholder collaboration is critical to making healthcare work
  • How pharma companies can be key health collaborators without losing focus on commercial performance
  • Compare the partners of different pharma companies to learn which relationships you require in the future
  • How relationships with patient advocates can redefine your success going forward

Moderator: FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

GAfPA - Global Alliance for Patient Access Eva Maria Ruiz de Castilla Director Latin America GAfPA - Global Alliance for Patient Access

More panellists to be revealed soon

08:30 - 09:00
The Patient Perspective:
Listen to a series of expert patient stories and viewpoints to understand how their insights can create a more valuable final solution
  • The voice that matters: examples of how patient insights have transformed the value proposition for various medications
  • Be a partner on the patient’s journey – appreciate the full extent that living with a chronic disease provides and how better you can complement patient’s daily lives

Moderator to be revealed soon

Panellists: Sociedad Latina Hipertension Pulmonar Migdalia Denis President and Founder Sociedad Latina Hipertension Pulmonar

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

ABRAF - Brazilian Pulmonary Hipertension Association Paula Menezes President ABRAF - Brazilian Pulmonary Hipertension Association

More Panellists to be revealed soon

Gain trust; gain access
08:30 - 09:00
How to resurrect your reputation through the promotion of integrity and ethical standards across your company
  • A look at how to apply the principles that Transparency International has developed to boost transparency in pharma
  • Understand the impact and influence that you can achieve through local initiatives to ensure transparency and gaining trust
  • Humanize your organization – to what degree can you open up and become a member of the communities that you serve?

FIFARMA Juan Carlos Trujillo International Policy and Operations Director FIFARMA

Speaker from Transparency International to be revealed soon

08:30 - 09:00
A more transparent approach to pricing that complements your focus on innovation and value
  • Reimbursement in value-based healthcare – how can we translate value into price?
  • How transparency and clarity can establish your reputation with payers
  • Define the true value of your medicines and ensure this can be communicated to different stakeholders

Speaker to be revealed soon

The Inspirational Space – Listen, learn and implement!
08:30 - 09:00
Artificial Irrelevance: Do physicians actually care about healthcare AI revolution?
  • “Artificial Intelligence” is the biggest buzzword in our industry, just like “Wearables” and “Mobile Apps” before it. How do we separate the fluff from meaningful new opportunities in physician engagement?
  • In this talk, Medscape’s VP of Product Design and Innovation takes a close look at Latin-American physician attitudes and behaviors to help marketers form innovative strategies for effective program design

WebMD/Medscape Ben Greenberg Vice President of Product and User Experience WebMD/Medscape

08:30 - 09:00
Into the Cloud and beyond – Learn from Microsoft how to Increase access to high-quality care
  • Learn how health systems in Latin America are implementing cloud solutions to increase access to care quality
  • Listen to how to connect health organizations across local countries to share patient histories and collaborate on best practices, and cohesively manage a patient’s care.
  • How to use information to target outreach programs to make sure you support the appropriate medical services where is needed

Microsoft Lalo Steinmann Latin America - Enterprise customers Azure Lead Microsoft

08:30 - 09:00
Amazon will share the latest advancements of technological solutions for the pharmaceutical industry

Final Topic revealed soon

Amazon Web Services Marcos Grilanda Regional Manager Amazon Web Services

Register Now

Save US$300 with our Super Early Bird discount. Expires Tomorrow!

Commercial Excellence and Patient Centricity
Commercial Excellence
08:30 - 09:00
Case Study Merck KGaA:
Optimize customer experience with a flawless end-to-end strategy
  • Learn how Merck KGaA generates competitive advantages and customer satisfaction through an integrated business planning
  • Operationalize the delivery of customer solutions with a cross-functional approach
  • Listen how Merck increased sales and boost customer satisfaction by aligning internal goals and objectives

Merck Group Danny Antezana Senior Director, Global Supply Chain Merck Group

08:30 - 09:00
Differentiate yourself with greater patient insight and a more holistic health solution
  • Win advantage over your competitors through beyond-the-pill offerings, better adherence and greater patient loyalty
  • Address the growing demands of the digitally native customer by using design thinking to find solutions
  • Develop better communication channels with HCPs and patients to ensure your solution is well received and further improves customer loyalty

UCB Hans Bierschwale Head Medical Neurology LACART UCB

Become a real patient centric company
08:30 - 09:00
The journey to the beginning: define patient centricity and determine if it is your best future path
  • Learn what returns and investment is required for a truly patient-centric approach
  • Vital principles for successful patient centric transformation programs
  • Explore which metrics and milestones can determine the commercial impact and societal influence of patient-centric initiatives

Speaker to be revealed soon

08:30 - 09:00
Panel:
Guarantee value by co-creating initiatives with patients and customers
  • Where are the greatest examples of co-creation in Latin America?
  • How to establish win-win partnerships with advocacy groups to help support patients and ensure their voice travels across your entire company
  • Guidelines on how to work with external groups while staying compliant

Moderator to be revealed soon

UCB Hans Bierschwale Head Medical Neurology LACART UCB

Aepso - Asociación Civil para el Enfermo de Psoriasis Silvia Fernandez Barrio President Aepso - Asociación Civil para el Enfermo de Psoriasis

BLANK Mafalda Hurtado Former Country Business Unit Director - Oncology & Immunology Pharmaceutical Industry

Grünenthal Alejandro De La Torre Director, Commercial Excellence Grünenthal

More Panellists to be revealed soon

Sales Excellence
08:30 - 09:00
A new training paradigm for a new value-based health economy
  • Optimize your training plans to ensure relevance for an evolving and heterogenous landscape – and a more entrepreneurial mindset
  • Determine the correct incentives and KPIs to ensure your focus moves above and beyond short-term profits
  • Define where and when this type of training is required in order to maximize its impact

Teva Dr. Kenneth Sanchez Head Commercial Excellence International and Commercial Academy Teva

08:30 - 09:00
The rep of the future: a complete guide to what your reps need for success in a changing environment
  • Identify the key capabilities which matter in a digital world and ensure your company brings in the training to overcome the decline of the traditional face-to-face visit
  • Reward reps for prioritizing what your customer really wants – and build company loyalty
  • Use superior analytics to correctly identify when a rep visit is most appropriate
  • How visits can be reinforced through digital and mobile channels

Speaker to be revealed soon

Register Now

Save US$300 with our Super Early Bird discount. Expires Tomorrow!

Digital Customer Innovation and Multichannel Excellence
Advanced Customer Engagement
08:30 - 09:00
Get personal with a 360-degree view of your customer
  • Identify customer trends, learn what works and create a personalized engagement strategy by analyzing CRM data across all platforms
  • Understand why, even where we pursue customer centricity, pharma is not being recognized for being supportive.
  • Optimize marketing spend by identifying wasteful campaigns and engaging with customers on their terms

Pfizer Jorge Herrera Emerging Markets, Digital Lead Pfizer

08:30 - 09:00
Case Study GSK:
Become a dependable partner with a valuable message, wherever and whenever customers want it
  • See how to focus on value in your communications as the primary driver for customer engagement
  • Build strategic partnerships between functions, improving visibility, encouraging data flow and developing shared best practice
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

GSK Heidi Padilla Head MCM, Comms & Engagement Director GSK

Digital Customer Innovation and Multichannel Excellence
08:30 - 09:00
Embrace the next generation of online customers by starting with your internal digital maturity
  • Identify key trends in the direction of digital communications and ensure you are equipped to deliver a seamless experience, irrespective of channel
  • Prepare your commercial teams with the right expertise to adapt to the changing needs of the digital-native generation
  • Ensure KPIs progress alongside technology advancements to maintain relevance and investment

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

08:30 - 09:00
Use digital campaigns to deliver new information that really matters to customers and patients
  • Demonstrate your promise to patients through digital campaigns which promote prevention
  • How can I help? – Make sure patients have the support they need during their treatments by implementing superior support programs
  • How to experience the patient journey in order to gain a 360-degree view and unrivalled insights

Speaker to be revealed soon

08:30 - 09:00
Panel Discussion:
Get through to patients with better engagement of HCPs
  • Enable clarity over your value proposition to ensure patients are informed of your deliverables even if you have no direct contact
  • Explore how to support the physician in their relationship with patients
  • How to align commercial teams when building working relationships with HCPs, physicians and hospital pharmacists

Moderator to be revealed soon

eHealth CITGS Sergio Konig Digital Transformation Expert eHealth CITGS

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

Johnson & Johnson Jose Miguel Calderon Senior Director - LatAm Commercial IT Strategy& CIO Johnson & Johnson

More Panellists to be revealed soon

Perfecting Patient Support Programs
08:30 - 09:00
Enhance patient support programs – use technology to provide continuous and relevant support throughout the patient journey
  • Understand how to move from an episodic to a continuous patient support model
  • Learn how to understand each individual’s needs across a patient population
  • Integrate behavioral science and provide personalized support specific to each patient’s circumstance

Grifols Jose Bernal International Marketing Director Grifols

08:30 - 09:00
Panel:
How we can bring real patient insight into our organizations to influence every initiative
  • Understand how patients and other stakeholders can co-create programs with your staff to ensure direction, user experience and optimal delivery
  • Create a clear vision for your patient support programs which addresses unmet needs in a simple and effective way
  • Measure the success of your programs with relevant KPIs and ensure continuous feedback to help perfect future support activities

Moderator to be revealed soon

Panellists: Sanofi Genzyme Javier Pirraglia Rare Diseases Marketing Head Sanofi Genzyme

Teva Pharmaceuticals Anita Natzkova Director Research Insights and Business Intelligence Teva Pharmaceuticals

MSD Daniel Alfredo Sapene Cisneros Director Asociado de Programas de Valor MSD

More Panellists to be revealed soon

Don't miss out - register now

Discount ends TOMORROW! Save US$300 with our Super Early Bird discount. Don't miss out!