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See why pharma executives come to this conference

Sneak-peak at the 4 key areas we covered in 2017

We are currently putting together the agenda for the 2018 event, contact Cintia (chernandez@eyeforpharma.com) for more details

Become the Trusted Partner

This is our new opportunity. Our goal is to build trust, collaborate and align ourselves with healthcare professionals for the benefit of patients everywhere. This starts by shifting our attitude and our business model from product-centric to patient-centric, and find profitability by delivering value.

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Commercial innovation: a united team, refocussed goals and your most profitable year

Business models focussed on the face-to-face push-model are no longer adequate, nor are they the most successful. Harness the entire health ecosystem – not just the physician – to redefine what customer satisfaction means. Then structure your team around entrepreneurship, stability, value and profitability.

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Patients at the core – provide access, affordability and adherence

We all are patients. And we all want to get the medicines we need. How do we overcome the challenge to ensure access and affordability in LatAm by adapting to the realities of the region? New methods are needed to help patients manage healthcare payment concerns and adherence through better assistance and engagement services than ever before. Hear action-driven case studies about the power of empathy in guiding successful patient support.

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Build your brand by combining digital-led & customer engagement

As consumers, digital technology is no longer new, but embedded in everything we do. Likewise, to ensure that your company is using digital not just to improve processes but also to adapt and personalize your message to your customer, you must design with customer engagement and value in mind - whether focussing on HCPs, patients or payers. In this section we will learn how to optimize channels and experience as part of a holistic customer strategy.

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