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Líderes de la Industria confirmados para el 2018

Ponentes Keynote


Ricardo Marek

Ricardo Marek

President Emerging Markets, BU
Takeda Pharmaceuticals

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Ricardo Marek is President of Takeda’s Emerging Markets Business Unit (EM BU- encompassing 37 countries in 5 Global geographies), and a member of Takeda’s Executive Team (TET), reporting to the Company’s CEO & President, Christophe Weber.

Ricardo has over 25 years of experience in various industries and leadership roles. He has been with Takeda for 7 years and over this time he simultaneously held the roles of Area Head for Latin America (LATAM) since 2014, President for Brazil since 2013. Prior to that, he was Chief Financial Officer (CFO) of Brazil.

Ricardo led the realignment and restructuring of the LATAM Area, positioning it as one of the top performers across EM BU, and Takeda Brazil as one of the top 10 pharmaceutical companies in the country. He also secured a number of acquisitions as well as launched the Oncology business in the region for Takeda’s potentially life-saving and life-transforming medicines. Under his leadership, Takeda was recognised for the first time as a Top Employer in all seven countries across the LATAM region, and also received several other HR awards, such as Great Place to Work®.  

Before joining Takeda in 2011, Ricardo was CFO for Organon International in the US, and Managing Director and Vice President Finance for the Akzo Nobel Group in Brazil. He also has experience in other industries such as chemicals and aerospace.

A Brazilian national, Ricardo holds an MBA from the University of Sao Paulo, Brazil and Executive Education from Wharton and International Marketing Management from UCLA

Eduardo Magallanes

Eduardo Magallanes

Senior Vice President Latin America
Bayer Pharmaceuticals

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Después de un exitoso período a la cabeza del negocio farmacéutico de Bayer en Argentina y Cono Sur, Eduardo Magallanes es el primer ejecutivo latinoamericano en asumir elliderazgo regional en la división farmacéutica de Bayer en Latinoamérica.

Estudió negocios en la Universidad Iberoamericana en México, cuenta con una maestría en gestión de negocios internacionales en la Universidad de Thunderbird en Estados Unidos y más de 27 años de experiencia en el sector farmacéutico global. Ha participado en programas de desarrollo gerencial avanzado y liderazgo en CEDEP/INSEAD, en Francia, London

Business School, en Inglaterra y J.L. Kellogg en Estados Unidos.

Andres Graziosi

Andres Graziosi

Head Pharma Region LACan -Latin America and Canada
Novartis

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Andrés Graziosi was appointed Head Pharma of the Latin America and Canada Region in May 2016, reporting to Paul Hudson, CEO Novartis Pharmaceuticals.

His previous position was as Country Pharma Organization Head in Russia, since July 2014, reporting to the Head of Pharma Region Europe. Before that role, he has served as CPO Head Argentina & Uruguay.

Leading the Argentinian CPO since 2011, Andrés and his team achieved outstanding successes in main areas of the business, ensuring significant top and bottom line growth of key products (Gilenya, Lucentis, Galvus, Tobi Podhaler) and contributed to develop key capabilities especially in Medical Marketing and KAM/Access functions.

Andrés joined Novartis in 2003 as Head, Financial Reporting and Analysis (FRA) Argentina, and subsequently has held a number of management positions including work in Novartis Head Quarters Basel with the Global Marketing Team in charge of developing and implementing new marketing and sales strategies for Lucentis. Later he served as Commercial and Access Head, Latin America.

Before joining Novartis, for more than 10 years Andres worked as a senior manager in PriceWaterhose Coopers (PwC) Transaction Services.

He is a CPA, and holds an MBA from ESEADE in Buenos Aires.

Renata Campos

Renata Campos

Area Head Latin America & President Brazil
Takeda

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Rodrigo Fernandez

Rodrigo Fernandez

Executive Director, International Business
Astellas Pharma

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Fernandez is responsible for managing Astellas' business in Latin America (outside of Brazil and Colombia) across more than 20 countries, including distributor and resource management, commercial excellence and the creation of new affiliates and licensing opportunities.  He joined Astellas in January 2016 after serving 12 years at AstraZeneca, where he held multiple positions of increasing responsibility at the global, international and local market level. Most recently, Fernandez was country president/general manager for AstraZeneca’s Central America, Caribbean and Mid Andean operations.

Francisco Ballester

Francisco Ballester

President, Latin America
Sandoz

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Francisco Ballester (Paco) joined Sandoz in November 2012 as Regional Head for Latin America. Previously, he was with Novartis Pharma Spain, where, since 2008, he held the role of Country Head. There, Paco successfully grew the market share, the talent pipeline and developed the culture to rank Novartis as a marketplace leader as well as the #1 workplace in Spain. Prior to this, Paco held roles of increasing responsibility both at the regional level, including Head of General Medicines for Latin America, as well as locally within Spain. Paco joined Novartis in 1991. He also has experience in banking. A Spanish national, Paco completed his Bachelor’s degree in Pharmacy at the University of Valencia (Spain) and his MBA at the Valencia Polytechnic University. He is married with three children, and enjoys running, playing soccer, traveling and technology.

Jörg-Michael Rupp

Jörg-Michael Rupp

Head LATAM
Roche

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Jörg-Michael Rupp has been the Head of Roche Latin America since 2010. He joined the company in 1985 as student of the Cooperative State University in Germany. Between 1989 and 1994, he held various positions of increasing responsibility related to sales and marketing in Germany, before being appointed Market Manager, and soon thereafter General Manager of Roche Israel.

In 2000, Jörg assumed the position of Executive Director of Roche South Africa and in 2004, he was appointed General Manager of Roche Greece. In 2008, Jörg was transferred to the headquarters in Switzerland as Global Product Strategy Franchise Director, where he was responsible for the development of Avastin in its advanced stage and its global sales, before moving on to his current role in Latin America.

Marcos Grilanda

Marcos Grilanda

Regional Manager
Amazon Web Services

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Lalo Steinmann

Lalo Steinmann

Latin America - Enterprise customers Azure Lead
Microsoft

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Ben Greenberg

Ben Greenberg

Vice President of Product and User Experience
WebMD/Medscape

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As Vice President of Product & User Experience for WebMD / Medscape, Ben Greenberg builds software that promotes patient wellness and provides decision support to physicians at the point of care. He recently led the design and development of WebMD’s groundbreaking new voice-assistant products, WebMD for Google Home and Amazon Alexa.

Some of Ben’s most popular products include Medscape: Drugs and Diseases and the award-winning news and perspective app Medscape MedPulse, which won The Web Marketing Association’s Best Healthcare Provider Mobile Application in 2014.

Before starting his career, Ben received a degree in Network Multimedia, with a focus on computer science and visual design, from Oberlin College.

Felicia Marie Knaul

Felicia Marie Knaul

Director, Institute for Advanced Study of the Americas
University of Miami;
Senior Economist
Mexican Health Foundation

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Felicia Knaul is an international health economist and expert in Latin American health systems and social sectors. She is Director of the Institute for Advanced Study of the Americas and Professor at the Miller School of Medicine at the University of Miami.  Knaul most recently served as director of the Harvard Global Equity Initiative and associate professor at Harvard Medical School.

Knaul maintains a strong program of research and advocacy in the region, especially in Mexico, where she is the Senior Economist at the Mexican Health Foundation. She is also the Founding President of Tómatelo a Pecho, a Mexican NGO that undertakes and promotes research, advocacy, awareness, and early detection initiatives for breast cancer in Latin America.

From 2014-2017,  she founded and chaired the Lancet Commission on Global Access to Palliative Care and Pain Relief and was the lead author of its final report, “Alleviating the access abyss in palliative care and pain relief—an imperative of universal health coverage.”  Her research focuses on global health, cancer and especially breast cancer in low- and middle-income countries, women and health, health systems and reform, health financing, access to pain relief and palliative care, and poverty and inequity.

Melissa Rendler-Garcia

Melissa Rendler-Garcia

Special Advisor for LATAM
C/Can 2025: City Cancer Challenge, UICC

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Director of Regional Operations and part of the senior management team of UICC's C/Can 2025: City Cancer Challenge

Melissa Render-Garcia serves as Director of Regional Operations and part of the senior management team of UICC's C/Can 2025: City Cancer Challenge, a multi-sectoral initiative aimed at supporting cities take the lead in the design, planning and implementation of cancer treatment solutions. As Director of Regional Operations, she is responsible for developing and overseeing global program implementation. She has worked closely with UICC for the past nine years, previously serving as Special Advisor on a range of initiatives aimed at increasing the visibility of cancer on the international health and development agenda. Along with UICC CEO, Cary Adams, she helped design and launch the World Cancer Leaders' Summit and served as UICC Representative for the Americas Region.

Ms. Rendler-Garcia has over 20 years of experience working in the field of international development and global public health and has held positions at the World Health Organization, Population Services International and the Cuban American National Council. She is also the president and founder of Buena Onda Consulting, working with a range of clients to develop programs focused on global public health and disease prevention. A former Peace Corps Volunteer, she holds a BA from Sarah Lawrence College and a Master’s in Public Affairs from the University of Texas at Austin.

Alessandra Durstine

Alessandra Durstine

Founder
Catalyst Consulting Group

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Alessandra is the founder of Catalyst Consulting Group, an international consulting firm that creates innovative advocacy strategies to raise awareness, mobilize resources and build capacity for social changes in low-income settings. She has 25 years of international experience working in business development, marketing, media engagement and health consulting in Latin America, Africa, Asia, and Europe.

Before founding Catalyst, she was Vice President at the American Society against Cancer, where she led global advocacy, NGO capacity and media engagement to position cancer as a public health priority. Her media experience includes ten years as Vice President of International Marketing for ESPN. She also worked at the United Nations and the International Planned Parenthood Federation.

Alessandra holds an MBA from the Wharton School of Business of the University of Pennsylvania and a BA in International Relations from Tufts University.

Ponentes de Pacientes y Stakeholders


Migdalia Denis

Migdalia Denis

President and Founder
Sociedad Latina Hipertension Pulmonar

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Paciente de Hipertension Pulmonar. Fundadora de la Fundación venezolana de Hipertension Pulmonar (FUNDAVHIP) y la Sociedad Latina de Hipertensión Pulmonar (SLHP).  Miembro de Rare Diseases International (RDI), asesora de la comisión de Salud del Parlamento Latino encargada de elaborar Ley Marco sobre la Atención Sociosanitaria de enfermedades raras en América Latina y el Caribe. También fui miembro del board de IAPO entre agosto del 2016 y diciembre del 2017.

Contador Público y master en marketing. Luego después la la enfermedad vida me cambio y trasforme mi carrera hoy soy Consultora independiente, Patient Advocay . Condecorada con un  "Doctor Honoris Causa" otorgado por el Claustro Doctoral Iberoamericano, también  me certifique como “Paciente Experto” (EURORDIS Summer School), conferencista y Life Coach.

Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Director Latin America
GAfPA - Global Alliance for Patient Access

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Eva Maria Ruiz de Castilla is a co-founder of ESPERANTRA, a not-for-profit cancer and chronic disease patient advocacy organization in Lima, Peru. She has been instrumental in a number of national initiatives focused on cancer, including the government’s Plan Esperanza launched in 2012 to provide basic cancer care coverage for the poorest and most vulnerable Peruvians.

In addition to her work with Esperantra, Eva Maria is a public health expert, she consults for various Peruvian ministries, including Health, Social Development, Housing, Women, and Water-Sanitation to help design and coordinate the country’s public-sector social assistance programs. From 2011 to 2012, Eva Maria was Director General of the Peruvian Ministry of Health’s (MINSA) International Coordination office and before that served as MINSA’s Director General of Health Prevention and Promotion.

She is based in Miami and currently works as Regional Director of the Global Alliance for Patient Access GAfPA www.gafpa.org

Languages: She is fluent in English, French, Italian and Spanish.

Paula Menezes

Paula Menezes

President
ABRAF - Brazilian Pulmonary Hipertension Association

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Gisela Ayala Téllez

Gisela Ayala Téllez

Executive, Director
Federación Mexicana de Diabetes

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Licenciada en Periodismo graduada en 1994 de la Escuela de Periodismo Carlos Septién García.

Vive con diabetes tipo 1 desde 1991.

En 2002 cursó el Diplomado de Educadores en Diabetes de la Federación Mexicana de Diabetes, A.C. avalado por la Facultad de Medicina de la UNAM.

Más de 20 años de experiencia en medios de comunicación electrónicos como reportera, coordinadora de información y locutora. 10 años de experiencia elaborando herramientas para apoyar la educación en diabetes.

Actualmente se desempeña como Directora Ejecutiva de la Federación Mexicana de Diabetes, A.C., institución a la que pertenece desde más de una década.

Fungió como Entrenadora Experta de los Mapas de Conversación de Laboratorios Lilly, donde capacitó a educadores en diabetes en el uso de esta herramienta e impartió sesiones e información a personas con la condición.

Participa en la coordinación y conducción del programa de radio “Con D de Diabetes” que se transmite todos los viernes de 12 a 13 horas en Radio Educación 1060 de am y www.radioeducacion.edu.mx. Esta emisión se ha mantenido al aire de manera ininterrumpida desde 2008.

Dra. Laura Suchil

Dra. Laura Suchil

Jefa del Departamento de Vinculación Institucional
Instituto Nacional de Cancerología de México

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Juan Carlos Trujillo

Juan Carlos Trujillo

International Policy and Operations Director
FIFARMA

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El Dr. Juan Carlos Trujillo tiene más de 10 años de experiencia en la industria farmacéutica en áreas que van desde vacunas, gestión de proyectos, mercados públicos, asuntos públicos y ventas, a gobiernos nacionales y locales. Antes de unirse al sector privado, el Dr. Trujillo trabajó como Oftalmólogo, como Secretario del Ministerio de Educación, Director General de Análisis y Política de Recursos Humanos en el Ministerio de Salud y como Asesor de Salud en el Ministerio de Defensa en Colombia. El Dr. Trujillo es médico de la Universidad de El Rosario en Colombia, donde obtuvo su grado en medicina en 1991. Luego se graduó como Oftalmólogo de la misma universidad en 1996. En 2008 obtuvo una Maestría en Administración de Empresas (MBA) de la Universidad de Los Andes en Colombia. El Dr. Trujillo se unió a FIFARMA en 2015 con el mandato de administrar operaciones generales a través de un período sostenido de crecimiento para la organización

Ponentes de Start-Ups


Javier Andres Cardona Mora

Javier Andres Cardona Mora

Co-Founder & CEO
1DOC3

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Dra. Georgina Sposetti

Dra. Georgina Sposetti

CEO & Founder
UnEnsayoParaMi

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Matias Shulz

Matias Shulz

CEO
ViewMind

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Cory Kidd

Cory Kidd

CEO & Founder
Catalia Health

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Ponentes Track


Danny Antezana

Danny Antezana

Senior Director, Global Supply Chain
Merck Group

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Danny Antezana has over 20 years of Supply Chain experience in Healthcare and Consumer Goods industries in companies like Merck, Baxter, Johnson & Johnson and Avon. Danny holds a Bachelor degree in Business Administration from Pontificia Universidade Catolica de Sao Paulo, Brazil, an MBA degree from University of Louisville, USA and an Executive Development Program certificate from Massachusetts Institute of Technology, USA. He is also Six Sigma Green Belt and APICS Certified.

Jorge (A.) Herrera

Jorge (A.) Herrera

Emerging Markets, Digital Lead
Pfizer

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Jose Miguel Calderon

Jose Miguel Calderon

Senior Director - LatAm Commercial IT Strategy & CIO
Johnson & Johnson

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Jose Miguel holds overall responsibility for developing IT capabilities to enable business strategies and initiatives towards Johnson Pharmaceutical group of companies for Latin America and the Caribbean. He is a member of Janssen Latin America Board and Janssen Pharmaceutics Global IT board.

With 25 years of international experience, before joining JNJ in 2014, he served as Director of Microsoft's Latin America Government & Health Industry organization, leading business strategy & planning to help government, public safety, national security, and healthcare customers.

He has been recognized with the National Award Healthcare and Technology by the Spanish Society Healthcare and Technology (S.E.I.S.) due to his impact in National Healthcare automation and efficiency and by Microsoft Corporation with the World Wide Public Sector Diamond Award (Real Impact) by his effort on National competitiveness on counties with limited resources.

Dr. Kenneth Sanchez

Dr. Kenneth Sanchez

Head Commercial Excellence International and Commercial Academy
Teva

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Alejandro Arteaga

Alejandro Arteaga

Market Access Senior Director - Latin America
Grünenthal

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Roslyn F. Schneider, MD, MSc

Roslyn F. Schneider, MD, MSc

Global Patient Affairs Lead
Pfizer

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Roz leads Global Patient Affairs at Pfizer, a hub of patient centricity, driving integration of patient experiences and perspectives across the company and the lifecycle of products.  In addition she represents Pfizer in a number or external coalitions to help advance the field and applies co-created tools and resources within Pfizer for a cycle of continuous improvement. Roz held roles in Medical Affairs, Medical Strategy and Medicine Development for twelve years at Pfizer.  Roz is a retired Clinical Professor of Medicine, Internist, Pulmonologist, Intensivist, and was in clinical practice in NY for twenty years.

Anita Natzkova

Anita Natzkova

Director Research Insights and Business Intelligence
Teva Pharmaceuticals

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Jose Bernal

Jose Bernal

International Marketing Director
Grifols

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Heidi Padilla

Heidi Padilla

Director, Customer Engagement & CGA
GSK Mexico

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Licenciada en Comunicación con especialidad en Publicidad y postgrado en Marketing por la Universidad de Anáhuac. Cuenta con amplia experiencia dentro del campo de la comunicación, marketing digital farmacéutico, responsabilidad social, y patrocinios, ha colaborado en agencias de Relaciones Públicas, compañías de Retail y Electrónica de Consumo como Samsung Electronics, antes de integrarse al equipo de GSK, colaboró para MSD en donde relanzó el sitio corporativo de la compañía, así como Univadis.mx

Ingresó a GSK México en 2014 como Gerente Senior de Multicanal en donde lanzó el sitio salud.gsk.com.mx. Actualmente lidera las áreas de Comunicación, Multicanal y Eventos de GSK.

Sofiane Achir Durand

Sofiane Achir Durand

Patient Service Lead
Shire

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Sofiane Achir Durand is currently heading the Patient Services Department at Shire Pharmaceuticals Mexico, after 7 years fully dedicated in improving Patient’s Quality of life and Standards of care from the Pharmaceutical Industry. Her professional career begins in 2010 in UCB Mexico, consolidating the existing programs and ensuring the successful launch of the new initiatives for Neurosciences and Immunology. Later, she takes the responsibility at Sanofi Genzyme (Rare Diseases) to lead the Case Managers Team and develop integrated support programs strengthening the value proposition to the Public Institutions. Her experience as Patient Advocacy Manager for Pfizer definitely convinces her to become an active agent of change through Public Policy and enable the development of Transversal workgroups involving key Patient Organizations and Authorities, especially in Oncology, Rare Diseases and Immunology. 

Sofiane owns a Master's Degree in Administration & Marketing from the INSEEC Business School Paris (France). She has worked in France, Mexico and the United States.

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Daniel Alfredo Sapene Cisneros

Daniel Alfredo Sapene Cisneros

Director Asociado de Programas de Valor
MSD

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Edvard Philipson

Edvard Philipson

Former VP Latin America Region
Pharmaceutical Industry

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Rafael Quintanilla

Rafael Quintanilla

Director Farma Mexico
Grupo Silanes

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Rafael cuenta con más de 30 años de experiencia en el sector farmacéutico, ocupando posiciones directivas en laboratorios como Pharmacia, Schring Plough,Bayer y MSD, relacionadas con unidades de negocio enfocadas a Metabolismo, Cardiología, VIH, hepatitis, oncología.

Actualmente es Director Farma Mexico de Laboratorios Silanes, empresa farmacéutica mexicana que cuenta con 75 años de experiencia en el mercado farmacéutico nacional e internacional.

Cabe mencionar que además de su formación como médico cirujano con especialidad en administración de instituciones de salud y cuenta con una maestría en Desarrollo de Liderazgo por parte de Lincoln Nebraska University y Gallup University, lo que suma a su visión estratégica e integral de la industria del cuidado de la salud.

Ha desarrollado y Registrado Modelos de Patient Jouney y Desarrollo de Liderazgo autentico en Front Line Managers.

Henry Gazay

Henry Gazay

CEO & Founder
Medimix International

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Paul Conde

Paul Conde

Global Sales Consultant
IQVIA

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Sergio Konig

Sergio Konig

Digital Transformation Expert
eHealth CITGS

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Ponentes Todo


Ricardo Marek

Ricardo Marek

President Emerging Markets, BU
Takeda Pharmaceuticals

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Ricardo Marek is President of Takeda’s Emerging Markets Business Unit (EM BU- encompassing 37 countries in 5 Global geographies), and a member of Takeda’s Executive Team (TET), reporting to the Company’s CEO & President, Christophe Weber.

Ricardo has over 25 years of experience in various industries and leadership roles. He has been with Takeda for 7 years and over this time he simultaneously held the roles of Area Head for Latin America (LATAM) since 2014, President for Brazil since 2013. Prior to that, he was Chief Financial Officer (CFO) of Brazil.

Ricardo led the realignment and restructuring of the LATAM Area, positioning it as one of the top performers across EM BU, and Takeda Brazil as one of the top 10 pharmaceutical companies in the country. He also secured a number of acquisitions as well as launched the Oncology business in the region for Takeda’s potentially life-saving and life-transforming medicines. Under his leadership, Takeda was recognised for the first time as a Top Employer in all seven countries across the LATAM region, and also received several other HR awards, such as Great Place to Work®.  

Before joining Takeda in 2011, Ricardo was CFO for Organon International in the US, and Managing Director and Vice President Finance for the Akzo Nobel Group in Brazil. He also has experience in other industries such as chemicals and aerospace.

A Brazilian national, Ricardo holds an MBA from the University of Sao Paulo, Brazil and Executive Education from Wharton and International Marketing Management from UCLA

Eduardo Magallanes

Eduardo Magallanes

Senior Vice President Latin America
Bayer Pharmaceuticals

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Después de un exitoso período a la cabeza del negocio farmacéutico de Bayer en Argentina y Cono Sur, Eduardo Magallanes es el primer ejecutivo latinoamericano en asumir elliderazgo regional en la división farmacéutica de Bayer en Latinoamérica.

Estudió negocios en la Universidad Iberoamericana en México, cuenta con una maestría en gestión de negocios internacionales en la Universidad de Thunderbird en Estados Unidos y más de 27 años de experiencia en el sector farmacéutico global. Ha participado en programas de desarrollo gerencial avanzado y liderazgo en CEDEP/INSEAD, en Francia, London

Business School, en Inglaterra y J.L. Kellogg en Estados Unidos.

Andres Graziosi

Andres Graziosi

Head Pharma Region LACan -Latin America and Canada
Novartis

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Andrés Graziosi was appointed Head Pharma of the Latin America and Canada Region in May 2016, reporting to Paul Hudson, CEO Novartis Pharmaceuticals.

His previous position was as Country Pharma Organization Head in Russia, since July 2014, reporting to the Head of Pharma Region Europe. Before that role, he has served as CPO Head Argentina & Uruguay.

Leading the Argentinian CPO since 2011, Andrés and his team achieved outstanding successes in main areas of the business, ensuring significant top and bottom line growth of key products (Gilenya, Lucentis, Galvus, Tobi Podhaler) and contributed to develop key capabilities especially in Medical Marketing and KAM/Access functions.

Andrés joined Novartis in 2003 as Head, Financial Reporting and Analysis (FRA) Argentina, and subsequently has held a number of management positions including work in Novartis Head Quarters Basel with the Global Marketing Team in charge of developing and implementing new marketing and sales strategies for Lucentis. Later he served as Commercial and Access Head, Latin America.

Before joining Novartis, for more than 10 years Andres worked as a senior manager in PriceWaterhose Coopers (PwC) Transaction Services.

He is a CPA, and holds an MBA from ESEADE in Buenos Aires.

Renata Campos

Renata Campos

Area Head Latin America & President Brazil
Takeda

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Rodrigo Fernandez

Rodrigo Fernandez

Executive Director, International Business
Astellas Pharma

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Fernandez is responsible for managing Astellas' business in Latin America (outside of Brazil and Colombia) across more than 20 countries, including distributor and resource management, commercial excellence and the creation of new affiliates and licensing opportunities.  He joined Astellas in January 2016 after serving 12 years at AstraZeneca, where he held multiple positions of increasing responsibility at the global, international and local market level. Most recently, Fernandez was country president/general manager for AstraZeneca’s Central America, Caribbean and Mid Andean operations.

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Francisco Ballester

Francisco Ballester

President, Latin America
Sandoz

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Francisco Ballester (Paco) joined Sandoz in November 2012 as Regional Head for Latin America. Previously, he was with Novartis Pharma Spain, where, since 2008, he held the role of Country Head. There, Paco successfully grew the market share, the talent pipeline and developed the culture to rank Novartis as a marketplace leader as well as the #1 workplace in Spain. Prior to this, Paco held roles of increasing responsibility both at the regional level, including Head of General Medicines for Latin America, as well as locally within Spain. Paco joined Novartis in 1991. He also has experience in banking. A Spanish national, Paco completed his Bachelor’s degree in Pharmacy at the University of Valencia (Spain) and his MBA at the Valencia Polytechnic University. He is married with three children, and enjoys running, playing soccer, traveling and technology.

Jörg-Michael Rupp

Jörg-Michael Rupp

Head LATAM
Roche

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Jörg-Michael Rupp has been the Head of Roche Latin America since 2010. He joined the company in 1985 as student of the Cooperative State University in Germany. Between 1989 and 1994, he held various positions of increasing responsibility related to sales and marketing in Germany, before being appointed Market Manager, and soon thereafter General Manager of Roche Israel.

In 2000, Jörg assumed the position of Executive Director of Roche South Africa and in 2004, he was appointed General Manager of Roche Greece. In 2008, Jörg was transferred to the headquarters in Switzerland as Global Product Strategy Franchise Director, where he was responsible for the development of Avastin in its advanced stage and its global sales, before moving on to his current role in Latin America.

Marcos Grilanda

Marcos Grilanda

Regional Manager
Amazon Web Services

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Lalo Steinmann

Lalo Steinmann

Latin America - Enterprise customers Azure Lead
Microsoft

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Ben Greenberg

Ben Greenberg

Vice President of Product and User Experience
WebMD/Medscape

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As Vice President of Product & User Experience for WebMD / Medscape, Ben Greenberg builds software that promotes patient wellness and provides decision support to physicians at the point of care. He recently led the design and development of WebMD’s groundbreaking new voice-assistant products, WebMD for Google Home and Amazon Alexa.

Some of Ben’s most popular products include Medscape: Drugs and Diseases and the award-winning news and perspective app Medscape MedPulse, which won The Web Marketing Association’s Best Healthcare Provider Mobile Application in 2014.

Before starting his career, Ben received a degree in Network Multimedia, with a focus on computer science and visual design, from Oberlin College.

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Felicia Marie Knaul

Felicia Marie Knaul

Director, Institute for Advanced Study of the Americas
University of Miami;
Senior Economist
Mexican Health Foundation

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Felicia Knaul is an international health economist and expert in Latin American health systems and social sectors. She is Director of the Institute for Advanced Study of the Americas and Professor at the Miller School of Medicine at the University of Miami.  Knaul most recently served as director of the Harvard Global Equity Initiative and associate professor at Harvard Medical School.

Knaul maintains a strong program of research and advocacy in the region, especially in Mexico, where she is the Senior Economist at the Mexican Health Foundation. She is also the Founding President of Tómatelo a Pecho, a Mexican NGO that undertakes and promotes research, advocacy, awareness, and early detection initiatives for breast cancer in Latin America.

From 2014-2017,  she founded and chaired the Lancet Commission on Global Access to Palliative Care and Pain Relief and was the lead author of its final report, “Alleviating the access abyss in palliative care and pain relief—an imperative of universal health coverage.”  Her research focuses on global health, cancer and especially breast cancer in low- and middle-income countries, women and health, health systems and reform, health financing, access to pain relief and palliative care, and poverty and inequity.

Melissa Rendler-Garcia

Melissa Rendler-Garcia

Special Advisor for LATAM
C/Can 2025: City Cancer Challenge, UICC

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Director of Regional Operations and part of the senior management team of UICC's C/Can 2025: City Cancer Challenge

Melissa Render-Garcia serves as Director of Regional Operations and part of the senior management team of UICC's C/Can 2025: City Cancer Challenge, a multi-sectoral initiative aimed at supporting cities take the lead in the design, planning and implementation of cancer treatment solutions. As Director of Regional Operations, she is responsible for developing and overseeing global program implementation. She has worked closely with UICC for the past nine years, previously serving as Special Advisor on a range of initiatives aimed at increasing the visibility of cancer on the international health and development agenda. Along with UICC CEO, Cary Adams, she helped design and launch the World Cancer Leaders' Summit and served as UICC Representative for the Americas Region.

Ms. Rendler-Garcia has over 20 years of experience working in the field of international development and global public health and has held positions at the World Health Organization, Population Services International and the Cuban American National Council. She is also the president and founder of Buena Onda Consulting, working with a range of clients to develop programs focused on global public health and disease prevention. A former Peace Corps Volunteer, she holds a BA from Sarah Lawrence College and a Master’s in Public Affairs from the University of Texas at Austin.

Alessandra Durstine

Alessandra Durstine

Founder
Catalyst Consulting Group

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Alessandra is the founder of Catalyst Consulting Group, an international consulting firm that creates innovative advocacy strategies to raise awareness, mobilize resources and build capacity for social changes in low-income settings. She has 25 years of international experience working in business development, marketing, media engagement and health consulting in Latin America, Africa, Asia, and Europe.

Before founding Catalyst, she was Vice President at the American Society against Cancer, where she led global advocacy, NGO capacity and media engagement to position cancer as a public health priority. Her media experience includes ten years as Vice President of International Marketing for ESPN. She also worked at the United Nations and the International Planned Parenthood Federation.

Alessandra holds an MBA from the Wharton School of Business of the University of Pennsylvania and a BA in International Relations from Tufts University.

Danny Antezana

Danny Antezana

Senior Director, Global Supply Chain
Merck Group

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Danny Antezana has over 20 years of Supply Chain experience in Healthcare and Consumer Goods industries in companies like Merck, Baxter, Johnson & Johnson and Avon. Danny holds a Bachelor degree in Business Administration from Pontificia Universidade Catolica de Sao Paulo, Brazil, an MBA degree from University of Louisville, USA and an Executive Development Program certificate from Massachusetts Institute of Technology, USA. He is also Six Sigma Green Belt and APICS Certified.

Jorge (A.) Herrera

Jorge (A.) Herrera

Emerging Markets, Digital Lead
Pfizer

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Jose Miguel Calderon

Jose Miguel Calderon

Senior Director - LatAm Commercial IT Strategy & CIO
Johnson & Johnson

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Jose Miguel holds overall responsibility for developing IT capabilities to enable business strategies and initiatives towards Johnson Pharmaceutical group of companies for Latin America and the Caribbean. He is a member of Janssen Latin America Board and Janssen Pharmaceutics Global IT board.

With 25 years of international experience, before joining JNJ in 2014, he served as Director of Microsoft's Latin America Government & Health Industry organization, leading business strategy & planning to help government, public safety, national security, and healthcare customers.

He has been recognized with the National Award Healthcare and Technology by the Spanish Society Healthcare and Technology (S.E.I.S.) due to his impact in National Healthcare automation and efficiency and by Microsoft Corporation with the World Wide Public Sector Diamond Award (Real Impact) by his effort on National competitiveness on counties with limited resources.

Dr. Kenneth Sanchez

Dr. Kenneth Sanchez

Head Commercial Excellence International and Commercial Academy
Teva

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Alejandro Arteaga

Alejandro Arteaga

Market Access Senior Director - Latin America
Grünenthal

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Roslyn F. Schneider, MD, MSc

Roslyn F. Schneider, MD, MSc

Global Patient Affairs Lead
Pfizer

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Roz leads Global Patient Affairs at Pfizer, a hub of patient centricity, driving integration of patient experiences and perspectives across the company and the lifecycle of products.  In addition she represents Pfizer in a number or external coalitions to help advance the field and applies co-created tools and resources within Pfizer for a cycle of continuous improvement. Roz held roles in Medical Affairs, Medical Strategy and Medicine Development for twelve years at Pfizer.  Roz is a retired Clinical Professor of Medicine, Internist, Pulmonologist, Intensivist, and was in clinical practice in NY for twenty years.

Anita Natzkova

Anita Natzkova

Director Research Insights and Business Intelligence
Teva Pharmaceuticals

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Jose Bernal

Jose Bernal

International Marketing Director
Grifols

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Heidi Padilla

Heidi Padilla

Director, Customer Engagement & CGA
GSK Mexico

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Licenciada en Comunicación con especialidad en Publicidad y postgrado en Marketing por la Universidad de Anáhuac. Cuenta con amplia experiencia dentro del campo de la comunicación, marketing digital farmacéutico, responsabilidad social, y patrocinios, ha colaborado en agencias de Relaciones Públicas, compañías de Retail y Electrónica de Consumo como Samsung Electronics, antes de integrarse al equipo de GSK, colaboró para MSD en donde relanzó el sitio corporativo de la compañía, así como Univadis.mx

Ingresó a GSK México en 2014 como Gerente Senior de Multicanal en donde lanzó el sitio salud.gsk.com.mx. Actualmente lidera las áreas de Comunicación, Multicanal y Eventos de GSK.

Sofiane Achir Durand

Sofiane Achir Durand

Patient Service Lead
Shire

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Sofiane Achir Durand is currently heading the Patient Services Department at Shire Pharmaceuticals Mexico, after 7 years fully dedicated in improving Patient’s Quality of life and Standards of care from the Pharmaceutical Industry. Her professional career begins in 2010 in UCB Mexico, consolidating the existing programs and ensuring the successful launch of the new initiatives for Neurosciences and Immunology. Later, she takes the responsibility at Sanofi Genzyme (Rare Diseases) to lead the Case Managers Team and develop integrated support programs strengthening the value proposition to the Public Institutions. Her experience as Patient Advocacy Manager for Pfizer definitely convinces her to become an active agent of change through Public Policy and enable the development of Transversal workgroups involving key Patient Organizations and Authorities, especially in Oncology, Rare Diseases and Immunology. 

Sofiane owns a Master's Degree in Administration & Marketing from the INSEEC Business School Paris (France). She has worked in France, Mexico and the United States.

Daniel Alfredo Sapene Cisneros

Daniel Alfredo Sapene Cisneros

Director Asociado de Programas de Valor
MSD

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Edvard Philipson

Edvard Philipson

Former VP Latin America Region
Pharmaceutical Industry

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Rafael Quintanilla

Rafael Quintanilla

Director Farma Mexico
Grupo Silanes

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Rafael cuenta con más de 30 años de experiencia en el sector farmacéutico, ocupando posiciones directivas en laboratorios como Pharmacia, Schring Plough,Bayer y MSD, relacionadas con unidades de negocio enfocadas a Metabolismo, Cardiología, VIH, hepatitis, oncología.

Actualmente es Director Farma Mexico de Laboratorios Silanes, empresa farmacéutica mexicana que cuenta con 75 años de experiencia en el mercado farmacéutico nacional e internacional.

Cabe mencionar que además de su formación como médico cirujano con especialidad en administración de instituciones de salud y cuenta con una maestría en Desarrollo de Liderazgo por parte de Lincoln Nebraska University y Gallup University, lo que suma a su visión estratégica e integral de la industria del cuidado de la salud.

Ha desarrollado y Registrado Modelos de Patient Jouney y Desarrollo de Liderazgo autentico en Front Line Managers.

Henry Gazay

Henry Gazay

CEO & Founder
Medimix International

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Paul Conde

Paul Conde

Global Sales Consultant
IQVIA

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Javier Andres Cardona Mora

Javier Andres Cardona Mora

Co-Founder & CEO
1DOC3

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Dra. Georgina Sposetti

Dra. Georgina Sposetti

CEO & Founder
UnEnsayoParaMi

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Matias Shulz

Matias Shulz

CEO
ViewMind

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Cory Kidd

Cory Kidd

CEO & Founder
Catalia Health

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Migdalia Denis

Migdalia Denis

President and Founder
Sociedad Latina Hipertension Pulmonar

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Paciente de Hipertension Pulmonar. Fundadora de la Fundación venezolana de Hipertension Pulmonar (FUNDAVHIP) y la Sociedad Latina de Hipertensión Pulmonar (SLHP).  Miembro de Rare Diseases International (RDI), asesora de la comisión de Salud del Parlamento Latino encargada de elaborar Ley Marco sobre la Atención Sociosanitaria de enfermedades raras en América Latina y el Caribe. También fui miembro del board de IAPO entre agosto del 2016 y diciembre del 2017.

Contador Público y master en marketing. Luego después la la enfermedad vida me cambio y trasforme mi carrera hoy soy Consultora independiente, Patient Advocay . Condecorada con un  "Doctor Honoris Causa" otorgado por el Claustro Doctoral Iberoamericano, también  me certifique como “Paciente Experto” (EURORDIS Summer School), conferencista y Life Coach.

Eva Maria Ruiz de Castilla

Eva Maria Ruiz de Castilla

Director Latin America
GAfPA - Global Alliance for Patient Access

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Eva Maria Ruiz de Castilla is a co-founder of ESPERANTRA, a not-for-profit cancer and chronic disease patient advocacy organization in Lima, Peru. She has been instrumental in a number of national initiatives focused on cancer, including the government’s Plan Esperanza launched in 2012 to provide basic cancer care coverage for the poorest and most vulnerable Peruvians.

In addition to her work with Esperantra, Eva Maria is a public health expert, she consults for various Peruvian ministries, including Health, Social Development, Housing, Women, and Water-Sanitation to help design and coordinate the country’s public-sector social assistance programs. From 2011 to 2012, Eva Maria was Director General of the Peruvian Ministry of Health’s (MINSA) International Coordination office and before that served as MINSA’s Director General of Health Prevention and Promotion.

She is based in Miami and currently works as Regional Director of the Global Alliance for Patient Access GAfPA www.gafpa.org

Languages: She is fluent in English, French, Italian and Spanish.

Paula Menezes

Paula Menezes

President
ABRAF - Brazilian Pulmonary Hipertension Association

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Gisela Ayala Téllez

Gisela Ayala Téllez

Executive, Director
Federación Mexicana de Diabetes

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Licenciada en Periodismo graduada en 1994 de la Escuela de Periodismo Carlos Septién García.

Vive con diabetes tipo 1 desde 1991.

En 2002 cursó el Diplomado de Educadores en Diabetes de la Federación Mexicana de Diabetes, A.C. avalado por la Facultad de Medicina de la UNAM.

Más de 20 años de experiencia en medios de comunicación electrónicos como reportera, coordinadora de información y locutora. 10 años de experiencia elaborando herramientas para apoyar la educación en diabetes.

Actualmente se desempeña como Directora Ejecutiva de la Federación Mexicana de Diabetes, A.C., institución a la que pertenece desde más de una década.

Fungió como Entrenadora Experta de los Mapas de Conversación de Laboratorios Lilly, donde capacitó a educadores en diabetes en el uso de esta herramienta e impartió sesiones e información a personas con la condición.

Participa en la coordinación y conducción del programa de radio “Con D de Diabetes” que se transmite todos los viernes de 12 a 13 horas en Radio Educación 1060 de am y www.radioeducacion.edu.mx. Esta emisión se ha mantenido al aire de manera ininterrumpida desde 2008.

Dra. Laura Suchil

Dra. Laura Suchil

Jefa del Departamento de Vinculación Institucional
Instituto Nacional de Cancerología de México

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Sergio Konig

Sergio Konig

Digital Transformation Expert
eHealth CITGS

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Juan Carlos Trujillo

Juan Carlos Trujillo

International Policy and Operations Director
FIFARMA

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El Dr. Juan Carlos Trujillo tiene más de 10 años de experiencia en la industria farmacéutica en áreas que van desde vacunas, gestión de proyectos, mercados públicos, asuntos públicos y ventas, a gobiernos nacionales y locales. Antes de unirse al sector privado, el Dr. Trujillo trabajó como Oftalmólogo, como Secretario del Ministerio de Educación, Director General de Análisis y Política de Recursos Humanos en el Ministerio de Salud y como Asesor de Salud en el Ministerio de Defensa en Colombia. El Dr. Trujillo es médico de la Universidad de El Rosario en Colombia, donde obtuvo su grado en medicina en 1991. Luego se graduó como Oftalmólogo de la misma universidad en 1996. En 2008 obtuvo una Maestría en Administración de Empresas (MBA) de la Universidad de Los Andes en Colombia. El Dr. Trujillo se unió a FIFARMA en 2015 con el mandato de administrar operaciones generales a través de un período sostenido de crecimiento para la organización

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