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Keynote Podcast Series

Last week the KAM Europe event chair David Wright had a conference call with three of the events keynote speakers.

Bernard Quancard, CEO - SAMA, Hajo Rapp, VP and Head Account Management - Siemens and Allan Mackintosh, PMAP Performance Coach - Grunenthal.

Gain insights into the real KAM challenges by listening to what they said. You can download the podcast series filling in the adjacent form

They discussed their current roles, professional background and KAM Europe event presentations. They also discussed three pertinent pharma KAM issues.

Those questions being:

  1. How do you engage and sustain active C - Level management support for a PharmaCo KAM programme? They reflected on their own experiences.
  2. What tips do you have for achieving the often illusive "trusted advisor status" with customers, and how do you know when you have it? A number of solutions were recommended.
  3. Delivering value to customers - Central Vs Local - Do you feel this should be organised and managed centrally through eg marketing depts, or delivered and managed locally? There were some interesting insights.

Use these podcasts to kick-start you conference dialogue and get thinking about the important issues to your business.

I hope they are of use.

Furthermore, I will not rent, sell, or share your personal information with 3rd parties or non-affiliated companies. Its company policy.

Best Regards

Theo FellgettTheo Fellgett
VP KAM EU | eyeforpharma
Tel: +44 (0) 207 375 7591
Ext: 7591
theo@eyeforpharma.com
LinkedIn: Theo Fellgett

 
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