Key Account Management Europe 2011

Identify your key stakeholders & offer the best value proposition for a customer-centric KAM strategy

Keynote Podcast Series Last week the KAM Europe event chair David Wright had a conference call with three of the events keynote speakers. Bernard Quancard, CEO - SAMA, Hajo Rapp, VP and Head Account Management - Siemens and Allan Mackintosh, PMAP Performance Coach - Grunenthal Gain insights into the real KAM challenges by listening to what they said.

We also have a load more exciting event updates

The speaker line-up has just got bigger! We will be joined by:

• Omar Ali, ACPP Formulary Development Pharmacist Surrey & Sussex NHS Trust & ERG Panel Member Cost Impact Modelling for NICE. He will be running our exclusive DRAGONS DEN PAYER WORKSHOP find out more here.
• Alfredo Morate, Vice President - Schindler. Will be delivering a very hands on presentation - learn from his mistakes: KAM mundane. A glance at the small print...
• Matt Hanley, ASM Excaliber - NAPP Pharmaceuticals. Will be sitting for an interview style presentation with Data Intel. Find out about Napp’s journey into primary care KAM, from the field perspective. Expect some real life lessons, not to be missed!
• Joanna Brown and Rob Preece, Executive Pain Sales Managers - Grunenthal will join Allan Mackintosh to share with us a detailed examination of the KAM process at Grunenthal, find out how your KAM plan will affect your front line managers.

• Get ahead of the competition: Achieve trusted advisor status with a comprehensive KAM strategy.
• Make KAM work in your organisation: Get internal buy in and increase management mandate. Discover how to reward and retain the unique qualities that create KAM excellence.
• Customer-centric approach: Understand where the value lies for your stakeholders, and build winning partnerships.

A complex and changing market: are you best placed to manage your key accounts?

The Key Account Management Europe (KAM) conference is back for its second year. Last year’s event was a success; delegates cited quality presentations, insightful speakers, relevant topics as well as truly interactive panels and workshop sessions.

Due to the nature of KAM this event is different to others out there. For example, there will be non-pharma expertise – Including a Siemens case study presentation on their market leading KAM programme.

We’re covering all the hottest topics including:

• Non-pharma KAM insights – Hajo Rapp, VP and Head of Account Management at Siemens will deliver a keynote presentation on how they have fostered KAM excellence.
• Leading Pharma Case Studies – Jo-Anna Allen, Director of Sales will discuss how Shire has transformed the way they sell to their customers
• The Key European stakeholders will also be present to show you how to build the strongest partnerships.

The conference will answer your key questions:

• What will our KAM programme have to look like to be effective in 2012 and beyond?
• How do we get the mind-set for KAM?
• How can my business train and retain the best KAM talent?
• What are the core competencies I need to look for to foster KAM excellence?
• What must I do to foster the best relationships and offer the best value propositions to my key accounts?

With 90% of last year delegates planning to attend in 2011 the event is set to be one of the biggest pharma meeting of the year. This is your chance to join the leading industry experts for two days of dedicated knowledge sharing, problem solving, decision making and networking. Delegates will leave with clarity on how their industry will look in the coming years and new strategies for their business.

I hope to see you in November.

Theo Fellgett
VP KAM EU | eyeforpharma
Tel: +44 (0) 207 375 7591
Ext: 7591
theo@eyeforpharma.com
LinkedIn: Theo Fellgett