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The medical market is becoming more complex, yet HCPs can easily determine the performance of medicines from an increasing range of online sources. So, pharma companies must work harder to create and communicate the unique value of their medicines if they are to operate a credible, profitable commercial model. The key is to truly understand customer needs on a deeper level, and then combine innovative solutions with skilled teams to ensure that your brand truly resonates with what the market requires. eyeforpharma Japan 2018's Commercial Excellence summit will cover a range of topics to elevate Japan's pharma to the next level.

Topics to be discussed in 2018:

  • Do you really know your customer?
    Gain a deeper market understanding to predict customer behavior and determine where to add value
  • Create a comprehensive database
    Make better decisions and open more doors with more reliable customer data
  • Enhance customer engagement through digital innovation
    Determine which technologies will get you ahead
  • From mass-market to targeted
    Improve conversion rate with a more sophisticated approach
  • Introduce smarter thinking into your sales force
    Go beyond simple sales techniques so that MRs become the customer representatives of the future

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Snapshot of some of our previous speakers

Ole Mølskov Bech
Ole Mølskov Bech

Novo Nordisk Pharma Ltd. // EFPIA-Japan

President and Representative Director // Chairman

James Feliciano
James Feliciano

AbbVie GK

President

Thorsten Poehl
Thorsten Poehl

Boehringer Ingelheim Japan, Inc

President and Representative Director of BIJI // Chairman and Representative Director of NBI, BIVJ, and BIS

Masaru Otsuka
Masaru Otsuka

Takeda Pharmaceutical Company Limited

Takeda Digital Accelerator Japan Head Digital Unit

Shinichiro Akaho
Shinichiro Akaho

Merck Serono Co., Ltd.

Head of Digital, Head of Business Technology Business Partner

Hiroyuki Kojima
Hiroyuki Kojima

AbbVie GK

Group Manager, Regional Management Group

Why attend eyeforpharma Japan 2018?

Collaborate:

Establish better relationships with key industry leaders and innovators

Network:

400+ colleagues, comprehensive exhibition area and drink receptions

Learn:

20+ expert speakers, industry-driven agenda, panel discussion and workshops

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown