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Build a commercial strategy which exceeds customer aspirations

The medical market is becoming more complex, yet HCPs can easily determine the performance of medicines from an increasing range of online sources. So, pharma companies must work harder to create and communicate the unique value of their medicines if they are to operate a credible, profitable commercial model. The key is to truly understand customer needs on a deeper level, and then combine innovative solutions with skilled teams to ensure that your brand truly resonates with what the market requires.

Topics to be discussed in 2018:

  • Do you really know your customer?
    Gain a deeper market understanding to predict physician behavior and determine where to add value
  • Create a comprehensive database
    Open doors by using more reliable data to support your marketing and sales decisions
  • Enhance customer engagement through digital innovation
    Work out which technologies will get you ready for the future of communication
  • Build in flexibility to sustain growth and performance
    Ensure your commercial model can adapt to changing market conditions and remain profitable
  • Go from mass-market to targeted
    Improve conversion rate with a more sophisticated approach
  • Introduce greater agility and smart thinking into your sales force
    Ensure your MRs go beyond simple sales techniques to become the customer representatives of the future

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Snapshot of some of our previous speakers

Ole Mølskov Bech
Ole Mølskov Bech

Novo Nordisk Pharma Ltd. // EFPIA-Japan

President and Representative Director // Chairman

Thorsten Poehl
Thorsten Poehl

Boehringer Ingelheim Japan, Inc

President and Representative Director of BIJI // Chairman and Representative Director of NBI, BIVJ, and BIS

James Feliciano
James Feliciano

AbbVie GK

President

Franz Pichler
Franz Pichler

Eli Lilly and Company

Senior Director, Global Public Policy

Masaru Otsuka
Masaru Otsuka

Takeda Pharmaceutical Company Limited

Takeda Digital Accelerator Japan Head Digital Unit

Hirohisa Imai
Hirohisa Imai

The University of Tokyo,
Graduate School of Medicine
and Faculty of Medicine

Professor, Department of Medical and Pharmaceutical Community Healthcare

Masaki Muto
Masaki Muto

International University of Health and Welfare

Professor, Graduate School Division of Health Care Management

Stuart Feldman
Stuart Feldman

AstraZeneca K.K.

Sr. Director, Corporate Affairs & Executive Officer

Why attend eyeforpharma’s Commercial Excellence Summit Japan 2018?

  • Gain commercial excellence from key thought-leaders in the pharmaceutical industry: learn from various case studies with their results and find out the best solution you need
  • Panel discussions providing thought from variety of angles: get inspirations from marketing/sales executives and field staffs from pharmaceutical companies, and customers, stakeholders, vendors.
  • Benefit your business: network with decision makers in pharmaceutical industry by attending this biggest pharmaceutical commercial event in Japan

Collaborate:

Establish better relationships with key industry leaders and innovators

Network:

350+ colleagues, comprehensive exhibition area, drinks reception and awards

Learn:

20+ expert speakers, industry-driven agenda, panel discussion and workshops

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown