Introduce greater agility and smart thinking into your sales force: ensure your MRs go beyond simple sales techniques to become the customer representatives of the future
- Devise new KPIs which incentivise the future requirements and capabilities of your MRs
- Debate: What is the future role of the MR? Is sales skill still the key factor? Which parts of the role should be automated?
- A focus on speciality care sales techniques – understand how should MRs adapt
- The new communication mix between MR and MSL