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The ‘European
Generics: Tactics to Stay Ahead in a Commodity Market'
report is a free analysis of the challenges being
faced by generic manufacturers in 2007, and the tactics
that senior-executive industry insiders believe will
help overcome these difficulties.
Key findings
of the report, gathered from an exclusive survey and
comments given by leading industry executives, indicate
that differentiation strategies, value-added services,
branding and sales force motivation are a few things
that need to be implemented with more urgency to beat
the problems of low margins and fierce competitive
pressure.
The report
also details the new opportunities that abound in
Europe and elsewhere, analysing the driving factors
in new revenue sources and how generics firms could
take advantage of the push to provide cheaper healthcare.
It also highlights the difficulties that generics firms
face in Europe and explores the recent spate of mergers
and acquisitions, the squeeze on bottom lines brought
about by authorities and new regulations, and the problems
of competing in a commodity market which is dominated
by a small number of firms whose economies of scale
prove a difficult competitive barrier.
To get your Free Report please submit your details below:
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