|
|
Workshops:
| Workshop
Partners |
 |
Principles
and Applications of Total Market Forecasting
Workshop
Presenters:
Robert
Carbone, CEO, Futurion
Erich
Zaliwciw, Team Leader Business Analysis, Boehringer
Ingelheim
Presentation
Topic Focus:
Principles
and Applications of Total Market Forecasting:
- Forecasting challenges in the
Pharmaceutical industry
- What is Total Market Forecasting
(TMF)
- A live demonstration of the
benefits and how Total Market Forecasting can best be applied
in an Excel- free environment
- The Boehringer Ingelheim Total
Market Forecasting platform for Global Operational and Strategic
Forecasting review and analysis
|
 |
Quantifying
Patient Populations in Emerging Markets: Epi in Brazil, Russia,
India and China
Workshop
Presenters:
Bob
Ramsey, PhD, VP and Chief Scientific Officer, Mattson
Jack
Kevin Norell, Sr. Vice President,
Mattson Jack
Presentation
Topic Focus:
- GDP and Pharma Sales in Emerging Markets Are Growing Faster than
in US or Europe
- Key Therapeutic Areas in BRIC Countries Reflect Changing Lifestyles
and Continued Burden of Infectious Diseases
- Key challenges to estimating patient populations in emerging markets
- Challenges to determining the starting patient population for a
product forecast
|
 |
Analog Analysis as an Application to Pharmaceutical Forecasting
Workshop
Presenters:
Jerry Rosenblatt, Center of Excellence Leader, Forecasting, IMS Consulting
Bruce Finkel, Senior Principal, Forecasting, IMS Consulting
|
|
|
