The
inherent uncertainty of the business environment
complicates planning and
coordination
of essential business functions. Understanding
fundamental market drivers
and
their influence in shaping product demand is
integral to good business planning and
full
utilization of company resources.
ZS
Associates has developed customized forecasting
tools and processes to serve our
clients
in more than 100 engagements, and now offers
training sessions to provide our
clients
with the knowledge and tools to enhance their
forecasting capabilities.
About
the program
is a half-day training program designed
for
Pharma
executives with responsibility for developing
forecasts. It will provide
participants
with the principles and tools essential for
a good forecast. Individuals who
work
in market research, strategic planning, and
product management are the key
stakeholders
in a forecast development process and will benefit
from a comprehensive
understanding
of the process and their role in making a successful
forecast.
New
Product Forecasting
- Introduction and developing
a disease model
- Patient-based forecasting
vs. trend-based forecasting
- Forecasting approaches
and product lifecycle
- Tackling historical Rx
reconciliation
- Capturing market dynamics
with patient flow modeling
- Market environment (e.g.
aging population, WHI, etc)
- Competition
- Product uptake and erosion
curves, selection of analogs
- Conversion from patients
to revenue
- How to use market research
to support forecasts
Art
Cook , Principal , ZS
associates |
