“Using Dynamic Event Modeling To Forecast Change and Uncertainty”

In this workshop you will:

• Learn the key factors to modelling change and uncertainty along the brand’s pre-launch journey in the pharmaceutical market
• Find out how leading pharmaceutical companies are using Dynamic Event        Modelling to value change and assess risk
• Discover ways to accurately quantify and implement event based forecasting   and valuation into your forecasts

Dynamic Event Models must capture various market dynamics, be flexible, be statistically robust and have the ability to incorporate many different types of inputs (e.g. primary and secondary research, promotional assumptions, product profile assessments, pricing levels, order of entry, years to peak, etc.).

Speaker: Jerry A. Rosenblatt, PhD., Global Practice Leader, Forecasting &
Opportunity Analysis, IMS Management Consulting

Dr. Rosenblatt is the Global Practice Leader for Forecasting & Opportunity Analysis at IMS Management Consulting. He is a former Professor of Marketing and Associate Dean and Director of the MBA and Executive Development Programs at Concordia University. He is the co-founder of the leading marketing and forecasting training organization Rosenblatt-Klauber Group in North America. Jerry has worked with many global pharmaceutical companies as a consultant on strategic marketing planning, forecasting and marketing assessments. He has spent the last 25 years consulting with pharmaceutical companies in the application of quantitative methods to solve marketing/commercial challenges. Dr. Rosenblatt has authored numerous publications in the field of pharmaceutical marketing and marketing science, including articles in the Academy of Marketing Science, the American Marketing Association and the Journal of Pharmaceutical Marketing & Management. Jerry’s doctoral dissertation was awarded the First Prize Award at the Annual Dissertation Competition of the Academy of Marketing Science in Anaheim California (May 1986).