Forecasting Excellence Summit USA 2011

At the summit we will also run the following workshops:

SmartAnalyst:

DRIVE INNOVATION IN PHARMA FORECASTING WITH SMARTPLATFORM

What is SMARTPlatform? An online pharma forecasting solution that...

• Makes patient based pipeline forecasting convenient and analytically robust
• Enables focus on forecast drivers
• Delivers analytical flexibility to mirror asset development stage
• Provides transparency and auditability
• Addresses enterprise and individual forecaster needs
• Optimizes collaboration with global stakeholders with secure role based access
• Preserves institutional memory
• Simulates sensitivity and ranges
• Links revenue forecast to cost drivers to generate valuation/NPV

SMARTPLATFORM MAKES PHARMA FORECASTING ADD UP

Kantar Healthcare:

Pharmaceutical Forecasting Workshop

Forecasts provide the foundation for market planning as well as daily operations. Join Kantar Health for this opportunity to increase your confidence while expanding and sharpening your forecasting skills and knowledge.

In this interactive session, through a blend of instruction on forecasting theory and hands-on application, you will be guided through the steps of building powerful forecasting models. You will take home practical knowledge and proven ideas that you can use every day.

This workshop focuses on issues specific to pharmaceutical forecasting with an emphasis on forecast design, market data, epidemiology and the integration of primary market research.

The workshop is ideally suited for novice- to intermediate-level forecasters or for marketing managers or company executives who wish to learn more about the forecasting process.

More experienced forecasting professionals may wish to enroll to learn the Kantar Health methodology to enhance their skill set and update their knowledge about current trends and advances in the industry.

Key Takeaways

• The role of forecasting as a component of sound decision-making
• Different forecasting methodologies and when to use them, including issues in Oncology Forecasting
• Forecasting in Emerging Markets
• Integrating and reconciling available secondary data
• Integrating primary market research to estimate the impact of future events, including adjustments to preference share