Get real-life insights from real local experts

China

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Learn to build your pricing strategy. Get insight into how prices are set and who the gatekeepers are. Understand how to protect list price and build access in this complicated market

India

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Get a 3 step programme to success:

  1. Hear how domestic exporters select the right business model for launch
  2. Let the biggest healthcare provider in India tell you how to engage an emerging middle class
  3. Learn how to a create and manage a high-quality production & distribution chain

Brazil

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Get a snapshot of the future for Pharma in Brazil in 2020. Get insight into three possible scenarios and understand how this could affect both pricing strategy & stakeholder engagement

Singapore

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Learn how social business initiatives are being used in Singapore to maximise access while preserving global brand value

Vietnam

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Find out why CFR have had success. Get insight into how you can leverage local networks and build a successful local presence

Chile

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Get the local picture of how the state of health policy is evolving in Chile. Learn how to use this understanding to maximise access for niche diseases in both Chile and throughout Latin America

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Emerging Markets remain the biggest driver of global growth for pharma - a trend which looks to be far from waning.

The familiar story here is that tough challenges lie in the way of this opportunity.

We are not naive enough to believe that these difficulties can be overcome with some golden strategy, but rather that through mutual learning from shared experiences progress can be made faster with greater effectiveness.

The goal of this conference is to give you that forum.

We will bring together global leaders in this space. They will talk to you from experience, illustrated with real case studies designed to save you from repeating the mistakes of others. Let them guide your learning, answer your questions and send you out ready to succeed in Emerging Markets in 2012.

If you would like to learn more about the programme or are interested in participating, just get in touch.

Best,

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